Question 1

Research objectives should specify the unit of measurement used to gather the required information in a research study.

Accepted Answer

A) True 
 B)False

Question 2

A(n) ________ helps managers recognize failures to meet objectives.

Accepted Answer

A)  control system
B)  market opportunity analysis
C)  opportunity identification system
D)  control system for monitoring objectives
E)  system for monitoring non-sampling errors

Question 3

An intention to purchase is an example of a:

Accepted Answer

A)  research RFP.
B)  research ITB.
C)  hypothesis.
D)  construct.
E)  concept.

Question 4

Which of the following is the first step in the marketing research process?

Accepted Answer

A)  defining the problem
B)  establishing the research objectives
C)  establishing the need for marketing research
D)  determining methods of accessing data
E)  identifying information types and sources

Question 5

A ________ describes how each sample element is to be drawn from the total population.

Accepted Answer

A)  sample plan
B)  sample size
C)  sampling unit
D)  sample frame
E)  sampling process A

Question 6

________ are routinely used in all business when a firm desires supplier firms to present proposals or bids.

Accepted Answer

A)  RFPs
B)  MOA
C)  MRP
D)  SWOT
E)  GIs

Question 7

When ITBs or RFPs are used,there is little dialogue between researchers and managers in terms of defining the problem.

Accepted Answer

A) True 
 B)False

Question 8

The research proposal should be viewed as proprietary information.

Accepted Answer

A) True 
 B)False

Question 9

Jeff is the president of a bank.He wants to find out the satisfaction level of his customers in Dallas on certain dimensions such as friendliness of employees,convenience of location,and availability of loans.Jeff needs to conduct:

Accepted Answer

A)  exploratory research.
B)  descriptive research.
C)  causal research.
D)  prescriptive research.
E)  diagnostic research.

Question 10

The two main sources of problems are failure to meet an objective and opportunities.

Accepted Answer

A) True 
 B)False

Question 11

Once the decision alternatives for a problem are decided upon,a manager must try to determine the:

Accepted Answer

A)  next step in the marketing research process.
B)  consequences of the alternatives.
C)  reasons for the alternatives.
D)  definition of the problem.
E)  research objectives of the study.

Question 12

If you define a problem incorrectly:

Accepted Answer

A)  the error cannot be overcome.
B)  correcting the error is time consuming and expensive.
C)  it results in type I errors.
D)  it results in type II errors.
E)  it results in non-sampling errors.

Question 13

If you define a problem incorrectly,the error can be overcome through reconstruction.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is a breach of ethics?

Accepted Answer

A)  extending the time for the conclusion of a research project in order to meet standards
B)  seeking help from experts outside the company free of cost on non-confidential matters
C)  using a company's research proposal for the purpose of competitive bidding
D)  seeking the help of researchers outside the company on non-confidential matters
E)  using a standard procedure rather than a customized one for research purposes

Question 15

________ refers to the number of elements of the population that are used to make up the sample.

Accepted Answer

A)  Sampling unit
B)  Sample plan
C)  Sample frame
D)  Sample size
E)  Sampling process D

Question 16

________ is the process in which 10% of all respondents in a marketing research study are randomly selected,re-contacted,and asked if they took part in a research study.

Accepted Answer

A)  Sampling
B)  Checking
C)  Testing
D)  Tabulation
E)  Validation

Question 17

If only a partial list of causes is made,it is possible that the real cause will be overlooked,leading ultimately to an incorrect decision.

Accepted Answer

A) True 
 B)False

Question 18

Action standards specify what actions are to be taken during the initial stages of the marketing research process.

Accepted Answer

A) True 
 B)False

Question 19

The final research report is often the client's only record of the research project.

Accepted Answer

A) True 
 B)False

Question 20

Once a decision is made regarding the probable cause of a symptom,a firm's management should specify the:

Accepted Answer

A)  data required for further research.
B)  decision alternatives.
C)  results of a situation analysis.
D)  results of a decision analysis.
E)  ITBs. B

Exam 3: The Marketing Research Process Defining the Problem and Research Objectives

Research objectives should specify the unit of measurement used to gather the required information in a research study.

Correct AnswerverifiedShow Answer

A(n) ________ helps managers recognize failures to meet objectives.

Correct AnswerverifiedShow Answer

An intention to purchase is an example of a:

Correct AnswerverifiedShow Answer

Which of the following is the first step in the marketing research process?

Correct AnswerverifiedShow Answer

A ________ describes how each sample element is to be drawn from the total population.

Correct AnswerverifiedA

________ are routinely used in all business when a firm desires supplier firms to present proposals or bids.

Correct AnswerverifiedShow Answer

When ITBs or RFPs are used,there is little dialogue between researchers and managers in terms of defining the problem.

Correct AnswerverifiedShow Answer

The research proposal should be viewed as proprietary information.

Correct AnswerverifiedShow Answer

Jeff is the president of a bank.He wants to find out the satisfaction level of his customers in Dallas on certain dimensions such as friendliness of employees,convenience of location,and availability of loans.Jeff needs to conduct:

Correct AnswerverifiedShow Answer

The two main sources of problems are failure to meet an objective and opportunities.

Correct AnswerverifiedShow Answer

Once the decision alternatives for a problem are decided upon,a manager must try to determine the:

Correct AnswerverifiedShow Answer

If you define a problem incorrectly:

Correct AnswerverifiedShow Answer

If you define a problem incorrectly,the error can be overcome through reconstruction.

Correct AnswerverifiedShow Answer

Which of the following is a breach of ethics?

Correct AnswerverifiedShow Answer

________ refers to the number of elements of the population that are used to make up the sample.

Correct AnswerverifiedD

________ is the process in which 10% of all respondents in a marketing research study are randomly selected,re-contacted,and asked if they took part in a research study.

Correct AnswerverifiedShow Answer

If only a partial list of causes is made,it is possible that the real cause will be overlooked,leading ultimately to an incorrect decision.

Correct AnswerverifiedShow Answer

Action standards specify what actions are to be taken during the initial stages of the marketing research process.

Correct AnswerverifiedShow Answer

The final research report is often the client's only record of the research project.

Correct AnswerverifiedShow Answer

Once a decision is made regarding the probable cause of a symptom,a firm's management should specify the:

Correct AnswerverifiedB

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A

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D

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B