Exam 12: Managing Marketing Channels and Supply Chains

A) furniture store chains
B) independent furniture stores
C) department store chains
D) mass merchandisers
E) none of the above

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A) administered
B) integrated
C) cooperative
D) delegated
E) manufacturer-dominated

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A) intensive distribution
B) extensive distribution
C) selective distribution
D) exclusive distribution
E) concentrated distribution

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Dual distribution occurs when a firm emp...

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A marketing channel consists of individu...

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There are three major types of contractu...

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A) cash and carry marketing channel
B) intensive distribution channel
C) selective distribution channel
D) indirect marketing channel
E) direct marketing channel

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A) Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
B) Corporate vertical marketing systems can use forward integration or backward integration but not both.
C) Corporate vertical marketing systems increase distribution costs.
D) Corporate vertical marketing systems result in increased capital investments and fixed costs.
E) Corporate vertical marketing systems are only effective with low-end consumer products.

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A) a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
B) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.
D) professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E) a practice whereby one firm's marketing channel is used to sell another firm's products.

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Marketing intermediaries help create fou...

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The four customer service factors are as...

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A) form
B) place
C) time
D) possession
E) location

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A) units of products delivered.
B) total generated revenue.
C) service delivered to customers.
D) total number of customers served.
E) total profits realized.

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A) balance sheet results
B) customer service
C) low levels of expenses
D) product-market synergies
E) target market goals

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A) the distribution of products or services in markets where there are currently no other competitors.
B) the distribution of products or services where the producer owns the entire channel of distribution.
C) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
D) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
E) the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

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A) the retail outlets are regionally located.
B) the cost of maintaining inventory is low.
C) there is little if any seasonal demand.
D) the risk lies solely with the manufacturer.
E) the retailer is large and can buy in large quantities from a producer.

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A) consumers.
B) industrial users.
C) dual distributors.
D) agents or brokers.
E) industrial distributors.

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A) producers and end-users deal with each other on a one-on-one basis.
B) the producer and consumer and perform numerous channel functions.
C) a firm reaches different buyers by employing two or more different types of channels for the same basic product.
D) an intermediary sells to other intermediaries,usually to retailers in consumer markets.
E) an agent or broker brings ultimate consumers to manufacturers.

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