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Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

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Question 191

Multiple Choice

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Ethical exchanges between sellers and buyers should result in

A) the seller making a profit at the expense of the buyer.
B) the buyer getting the product for the best price at the expense of the seller.
C) both parties to the exchange being better off after a transaction.
D) the seller offering buyers its products and services at cost,especially during a period of recession.
E) the buyer forming a strategic alliance with the seller.

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Question 192

Multiple Choice

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Carl and Nancy Johnson prepared a household budget in an attempt to manage their money better.As part of their budgeting process,Carl and Nancy prepared the following list: Monthly Income (after taxes) = $4,500; Monthly Expenses (Necessities) ,which include Rent: $550,Auto Loan: $250,Student Loan: $200,Savings: $500,Food: $200; Total Monthly Expenses = $1,700; Amount Left Over = $2,800.After totaling their necessary expenses,which equals $1,700,Carl and Nancy subtracted that amount from their monthly income of $4,500.The Johnsons were happy to realize that they had $2,800 left over,which is their __________.

A) gross income
B) personal income
C) disposable income
D) discretionary income
E) profit

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Question 193

Multiple Choice

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Corporate culture refers to

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

In the private purchase of a used or "pre-owned" car,__________ places the burden on the buyer to make sure the car is worth the purchase price,so it is advisable to take the car first to a mechanic.This is because once the transaction is complete the buyer will not receive a warranty or return option from the seller.

The 3M company stopped production of a chemical it had made for over 40 years when tests showed the chemical could be accumulated in human tissue,even though the products in which it was used had no known harmful health or environmental effect.This is an example of

Last year,the Parker family used to eat at nice restaurants almost four times a week.Even though Mr.Parker received a 2 percent raise,the cost of living rose by 4 percent and property taxes went up in their area.As a result,the family now eats most of their meals at home,dining out only a few times a month.This reflects

The purpose of the Clayton Act is to

More magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Burroughs Wellcome is the developer and maker of AZT,which is a drug to treat persons afflicted with AIDS.The firm charges each patient $6,500 annually-more than many AIDS patients can afford.This is an example of the manufacturer adhering to its

The Lemon Tree is a high-fashion boutique selling top-of-the-line women's clothing and accessories.The keys to its success include knowing customers' changing tastes and providing something different from other retailers.In addition,because of the high value of the merchandise,The Lemon Tree's management is exploring the use of computerized inventory controls and sales order processing.From this description,one can infer that the LEAST IMPORTANT environmental force to The Lemon Tree at this particular time would be

Self-regulation refers to

Making counterfeit copies of Gucci purses,Tommy Hilfiger sportswear,and other international brands is pervasive in China because laws protecting intellectual property are unclear and sporadically enforced.Even when sanctions are applied,sanctions are minimal,typically consisting of confiscation,a warning,a public apology,and perhaps a fine.Moreover,copying enjoys a long tradition in China and does not carry a stigma.A business introducing a product into China needs to know that its __________ may lead to trademark infringements.

All of the following are addressed by an organization's code of ethics EXCEPT:

Which of the following is an action the FTC can take to stop a company from continuing an unfair trade practice?

All of the following are examples of economic espionage EXCEPT: