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Exam 7: Persuasion

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Question 41

Multiple Choice

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A message about brushing one's teeth conveyed by a dentist is more persuading than the same message from a student who has done a project on dental hygiene.This reflects the credibility of the communicator through:

A) perceived expertise.
B) perceived attractiveness.
C) speaking style.
D) body language.

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Question 42

Multiple Choice

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Which of the following is an example of a gain-framed message?

A) an antismoking ad that states "Smoking will lead to lung cancer"
B) a safe-sex ad that states "Unprotected sex increases your risk of contracting AIDS"
C) a dental floss ad that states "If you do not floss,you will have stained teeth"
D) a sunscreen ad that states "If you wear sunscreen,you will have youthful skin"

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Question 43

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What is the effect of fear-arousing communications?

The way a message is delivered is what social psychologists refer to as the ________ of communication.

The Harry Potter series was not expected to be a best seller.It was kids talking to other kids that made it so.This shows the effect of ________ on persuasion.

If two messages are presented back to back,which message will likely hold the most influence?

Inoculation research suggests that children:

Persuasive speakers must deliver messages that are all of the following EXCEPT:

People with a high need for cognition are likely to:

Myra wants to ask her husband to buy her a diamond necklace.Which of the following strategies used by Myra reflects the lowball technique?

Bailenson and Yee's (2005) research with virtual social reality found a "person" whose expressions and movements echoed the participant was:

Exposing people to weak attacks upon their attitudes so that when stronger attacks come,they will have refutations available is known as:

Robert Cialdini (2008) illustrated six principles that underlie human relationships and human influence in his book Influence: Science and Practice.In this context,when people feel obliged to repay in kind what they have received,it is known as the ________.

According to Cacioppo et al.(1996) ,who among the following has a high need for cognition?

Rodrigo needs his sister Alisa to help him make a model of human heart for the upcoming science exhibition in his school.However,he is not sure if she will oblige.So,he initially urges Alisa to accompany him to the arts and crafts supply store to buy materials for the model.A day later,when she appears interested in the project,Rodrigo asks Alisa if she would help him complete the model.Alisa readily agrees to this proposal.In the context of persuasion,this scenario exemplifies ________.

A delayed impact of a message that occurs when an initially discounted message becomes effective is known as ________.

People are likely to take the central route to persuasion when they ________.

A crucial aspect of the central route to persuasion is ________.

William McGuire found that when participants were immunized by writing an essay refuting a mild attack on a belief,they were better able to resist a more powerful attack later.This exemplifies the concept of ________.

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should: