Question 1

Stephanie and Jamal attended a sales seminar.Both left the seminar with differing opinions about what was important to implement in their jobs.Both used the information in different ways,according to what each already believed was important.They have engaged in ________.

Accepted Answer

A)   selective distortion
B)   selective attitude
C)   selective retention
D)   selective attention
E)   perceptual defense

Question 2

When consumers are highly involved with the purchase of an expensive,infrequent,or risky purchase but see little difference among brands,they most likely will undertake ________.

Accepted Answer

A)   habitual buying behavior
B)   complex buying behavior
C)   reflective buying behavior
D)   dissonance-reducing buying behavior
E)   variety-seeking buying behavior

Question 3

________ is the most basic cause of a person's wants and behavior.

Accepted Answer

A)   Culture
B)   Brand personality
C)   Cognitive dissonance
D)   Social class
E)   Selective perception

Question 4

Marketing stimuli consist of the four Ps.Which is NOT one of these?

Accepted Answer

A)   product
B)   politics
C)   price
D)   promotion
E)   place

Question 5

Mark has long supported the actions and decisions of his government.However,many recent news stories have raised questions about the ethics of the government's programs and initiatives.Mark doubts that the government,in whom he has such faith,could behave unethically,and Mark tends to distrust the information in the media.Mark continues to support the government.It is most accurate to say that Mark has engaged in ________.

Accepted Answer

A)   selective distortion
B)   selective attitude
C)   selective retention
D)   selective attention
E)   perceptual defense

Question 6

Cultural factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture,subculture,and social class.Compare the roles of culture,subculture,and social class.

Accepted Answer

Culture is the most basic cause of a per...

Question 7

________ is a person's pattern of living as expressed in her psychographics,including her activities,interests,and opinions.

Accepted Answer

A)   Personality
B)   Culture
C)   Lifestyle
D)   Motive
E)   Social class

Question 8

Alfred thought he had received the best deal on his new car.Shortly after the purchase,Alfred started to notice certain disadvantages of his new car as he learned more about other cars available.Alfred is experiencing ________.

Accepted Answer

A)   post-purchase culture
B)   selective perception
C)   post-purchase dissonance
D)   purchase decision
E)   information evaluation

Question 9

Early adopters are opinion leaders in their communities and adopt new ideas early but carefully.

Accepted Answer

A) True 
 B)False

Question 10

When a consumer learns about a new product for the first time and makes a decision to try it,the consumer is engaged in the alternative evaluation process.

Accepted Answer

A) True 
 B)False

Exam 5: Consumer Markets and Consumer Buyer Behavior

Stephanie and Jamal attended a sales seminar.Both left the seminar with differing opinions about what was important to implement in their jobs.Both used the information in different ways,according to what each already believed was important.They have engaged in ________.

Correct Answer
verified

Correct Answer
verified

________ is the most basic cause of a person's wants and behavior.

Correct Answer
verified

Alfred thought he had received the best deal on his new car.Shortly after the purchase,Alfred started to notice certain disadvantages of his new car as he learned more about other cars available.Alfred is experiencing ________.

Correct Answer
verified

When a consumer learns about a new product for the first time and makes a decision to try it,the consumer is engaged in the alternative evaluation process.

Correct Answer
verified

When consumers are highly involved with the purchase of an expensive,infrequent,or risky purchase but see little difference among brands,they most likely will undertake ________.

Correct Answer
verified

Marketing stimuli consist of the four Ps.Which is NOT one of these?

Correct Answer
verified

Early adopters are opinion leaders in their communities and adopt new ideas early but carefully.

Correct Answer
verified

________ is a person's pattern of living as expressed in her psychographics,including her activities,interests,and opinions.

Correct Answer
verified

Cultural factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture,subculture,and social class.Compare the roles of culture,subculture,and social class.

Correct Answer
verified
Culture is the most basic cause of a per...
View Answer

Exam 5: Consumer Markets and Consumer Buyer Behavior

Stephanie and Jamal attended a sales seminar.Both left the seminar with differing opinions about what was important to implement in their jobs.Both used the information in different ways,according to what each already believed was important.They have engaged in ________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

________ is the most basic cause of a person's wants and behavior.

Correct AnswerverifiedShow Answer

Alfred thought he had received the best deal on his new car.Shortly after the purchase,Alfred started to notice certain disadvantages of his new car as he learned more about other cars available.Alfred is experiencing ________.

Correct AnswerverifiedShow Answer

When a consumer learns about a new product for the first time and makes a decision to try it,the consumer is engaged in the alternative evaluation process.

Correct AnswerverifiedShow Answer

When consumers are highly involved with the purchase of an expensive,infrequent,or risky purchase but see little difference among brands,they most likely will undertake ________.

Correct AnswerverifiedShow Answer

Marketing stimuli consist of the four Ps.Which is NOT one of these?

Correct AnswerverifiedShow Answer

Early adopters are opinion leaders in their communities and adopt new ideas early but carefully.

Correct AnswerverifiedShow Answer

________ is a person's pattern of living as expressed in her psychographics,including her activities,interests,and opinions.

Correct AnswerverifiedShow Answer

Cultural factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture,subculture,and social class.Compare the roles of culture,subculture,and social class.

Correct AnswerverifiedCulture is the most basic cause of a per...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Culture is the most basic cause of a per...
View Answer