Question 1

Which of the following statements has been shown by scholarly research to be true?

Accepted Answer

A)   Network journalists have a very substantial liberal bias.
B)   Network journalists have a very substantial conservative bias.
C)   Network journalists have a clear Republican bias.
D)   Network journalists have a clear Democratic bias.
E)   Network journalists tend to be negative.

Question 2

The "long tail" is a phenomenon related to the

Accepted Answer

A)   partisan flavor of talk shows.
B)   degree of editorializing by broadcast news.
C)   rate of Internet news readership.
D)   increase in the age gap of news readership.
E)   partisan nature of Internet news.

Question 3

Daily Kos and the Drudge report are MOST similar to

Accepted Answer

A)   news programs.
B)   talk shows.
C)   entertainment shows.
D)   reality TV.
E)   weekly news magazines.

Question 4

CNN and MSNBC have responded to Fox's ratings success by

Accepted Answer

A)   reducing the number of talk shows in their line-up.
B)   increasing the number of talk shows hosted by liberals.
C)   attempting to lure audiences by focusing on their unbiased news reporting.
D)   installing talk-show hosts with nonpartisan appeal.
E)   installing talk-show hosts with partisan or hard-edged appeals.

Question 5

Most broadcast news journalists

Accepted Answer

A)   are strong Democrats.
B)   lean Democratic.
C)   have no political views.
D)   lean Republican.
E)   are strong Republicans.

Question 6

Historically, the American press has shifted from

Accepted Answer

A)   a political to a journalistic orientation.
B)   objectivity to subjectivity.
C)   a journalistic to a political orientation.
D)   partisan to very partisan.
E)   negative to positive.

Question 7

Partisan talk radio got its start

Accepted Answer

A)   after the abolition of the Fairness Doctrine.
B)   on the day of Rush Limbaugh's first broadcast.
C)   after cable television led the way.
D)   in the early 1990s after the election of Democrat Bill Clinton.
E)   during the late 1930s.

Question 8

The news media's common-carrier role is based on the idea that

Accepted Answer

A)   the news will be available to all citizens.
B)   various news organizations should interpret the news in nearly the same way.
C)   the press should not charge for public service announcements.
D)   the press should provide a channel through which political leaders can communicate their views to the public.
E)   the press should be patriotic in the reporting of the news.

Question 9

Which institution receives the most news coverage from the national press?

Accepted Answer

A)   the presidency
B)   U.S. House of Representatives
C)   U.S. Senate
D)   U.S. Supreme Court
E)   the federal bureaucracy

Question 10

Of the following television networks, which is typically considered the MOST partisan?

Accepted Answer

A)   Fox News
B)   ABC
C)   NBC
D)   CBS
E)   PBS

Question 11

One of the reasons the reporting of national news is relatively uniform among news sources is that

Accepted Answer

A)   the government dictates much of what is reported.
B)   there are only a few important events each day that merit news coverage.
C)   the network newscasts are brief and the day's top stories tend to dominate.
D)   reporters are not given much freedom by their editors.
E)   modern journalists have become fairly lazy and use mostly wire reports to create news copy for the network newscasts.

Question 12

Over the last century, which newspaper has had a lasting reputation as the country's best newspaper?

Accepted Answer

A)   Washington Times
B)   Miami Herald
C)   Los Angeles Times
D)   New York Times
E)   Chicago Tribune

Question 13

The rise of the Internet as a news source has

Accepted Answer

A)   substantially increased the partisan divide.
B)   led to a small but significant increase in the partisan divide.
C)   led to a small but significant decrease in the partisan divide.
D)   substantially decreased the partisan divide.
E)   had no appreciable impact on the partisan divide.

Question 14

The FCC restriction requiring broadcasters to "afford reasonable opportunity for the discussion of conflicting views of public importance" was known as the

Accepted Answer

A)   "Equal Time" rule.
B)   objective-reporting model.
C)   signaling function.
D)   common-carrier function.
E)   Fairness Doctrine. E

Question 15

The Gazette of the United States was founded to promote the policies of President

Accepted Answer

A)   Warren Harding.
B)   Grover Cleveland.
C)   William Henry Harrison.
D)   James Madison.
E)   George Washington.

Question 16

During what decade did the American television network news audience change from a growing to a shrinking one?

Accepted Answer

A)   the 1960s
B)   the 1980s
C)   the 1990s
D)   the 1970s
E)   The audience has not yet begun to shrink.

Question 17

One special contribution of Internet-based news is that it

Accepted Answer

A)   provides the ordinary citizen with an opportunity to be part of the news system.
B)   provides slower, more deliberative reporting.
C)   offers more unbiased reporting.
D)   prevents rampant editorializing.
E)   None of these answers is true. A

Question 18

Which of the following statements is true?

Accepted Answer

A)   Objective journalism is based on communication of facts and fairness.
B)   Yellow journalism attempts to describe what is taking place or has occurred.
C)   The New York Post is the bulletin board of major newspapers.
D)   Objective journalism is based on communication of facts and fairness, while yellow journalism attempts to describe what is taking place or has occurred.
E)   None of these answers is correct.

Question 19

Yellow journalism contributed to public support for the

Accepted Answer

A)   Spanish-American War.
B)   Civil War.
C)   War of 1812.
D)   Mexican War of 1848.
E)   American Revolution. A

Question 20

The circulation battle of which two newspapers may have contributed to the outbreak of the Spanish-American War?

Accepted Answer

A)   Chicago Tribune and Boston Herald
B)   Los Angeles Times and New York Times
C)   New York Journal and New York World
D)   Gazette of the United States and National Gazette
E)   San Francisco Examiner and San Francisco Chronicle

Exam 10: The News Media: Communicating Political Images

Which of the following statements has been shown by scholarly research to be true?

Correct AnswerverifiedShow Answer

The "long tail" is a phenomenon related to the

Correct AnswerverifiedShow Answer

Daily Kos and the Drudge report are MOST similar to

Correct AnswerverifiedShow Answer

CNN and MSNBC have responded to Fox's ratings success by

Correct AnswerverifiedShow Answer

Most broadcast news journalists

Correct AnswerverifiedShow Answer

Historically, the American press has shifted from

Correct AnswerverifiedShow Answer

Partisan talk radio got its start

Correct AnswerverifiedShow Answer

The news media's common-carrier role is based on the idea that

Correct AnswerverifiedShow Answer

Which institution receives the most news coverage from the national press?

Correct AnswerverifiedShow Answer

Of the following television networks, which is typically considered the MOST partisan?

Correct AnswerverifiedShow Answer

One of the reasons the reporting of national news is relatively uniform among news sources is that

Correct AnswerverifiedShow Answer

Over the last century, which newspaper has had a lasting reputation as the country's best newspaper?

Correct AnswerverifiedShow Answer

The rise of the Internet as a news source has

Correct AnswerverifiedShow Answer

The FCC restriction requiring broadcasters to "afford reasonable opportunity for the discussion of conflicting views of public importance" was known as the

Correct AnswerverifiedE

The Gazette of the United States was founded to promote the policies of President

Correct AnswerverifiedShow Answer

During what decade did the American television network news audience change from a growing to a shrinking one?

Correct AnswerverifiedShow Answer

One special contribution of Internet-based news is that it

Correct AnswerverifiedA

Which of the following statements is true?

Correct AnswerverifiedShow Answer

Yellow journalism contributed to public support for the

Correct AnswerverifiedA

The circulation battle of which two newspapers may have contributed to the outbreak of the Spanish-American War?

Correct AnswerverifiedShow Answer

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