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Exam 20: Sustainable Marketing: Social Responsibility and Ethics

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Question 61

Multiple Choice

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Consumers who are unhappy with a firm's products may avoid future purchases and talk other consumers into __________.

A) doing the same
B) buying the products
C) buying from the firm's competitors
D) trying only one product
E) None of the above.

F) A) and D)
G) A) and C)

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Question 62

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Sunset Landscaping Services puts most of its resources into value-building marketing investments.The management at Sunset is practicing customer-value marketing.

A) True
B) False

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Question 63

Multiple Choice

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Businesses stimulate people's desires for goods by using _________ to create materialistic models of the good life.

As international trade barriers come down and global markets expand,environmental issues are having ________ impact on international trade.

Under the _______________,each manager must look beyond what is legal and develop standards based on personal integrity,corporate conscience,and long-run consumer welfare.

The most flagrant bribe-paying firms have been from ____________,with Taiwan and South Korea close behind.

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

The challenge for makers of which type of product is to add long-run benefits without reducing the product's pleasing qualities?

What are two risks a company takes when producing shoddy,harmful,or unsafe products?

Both citizens and government agencies are part of the consumerism movement.

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does Jacob Engineering Group practice?

Sony has reduced the amount of heavy metals-such as lead,mercury,and cadmium-in its electronic products.Sony is using the most basic level of environmental sustainability known as ________.

Alba Asia Enterprises was accused of deceptive pricing.Which of the following explains what might have happened?

All of the following are sustainable marketing principles EXCEPT ________.

McDonald's "Plan to Win" strategy has added healthy food options to its menu,phased out traditional artery-clogging trans fats,launched a major multifaceted education campaign,and addressed environmental issues."Plan to Win" best exemplifies which concept?

Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants,consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

All of the following are components of "green marketing" EXCEPT ________.

Explain how a firm benefits from using sense-of-mission marketing.

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

ABC,Inc.is currently designing a new product line with the goal of making each product easy to recover,reuse,or recycle.ABC,Inc.hopes to recover many of these products when they reach the end of their life cycle and reuse components in new products.ABC,Inc.is in the ________ stage of environmental sustainability.