Question 1

Behavioral targeting refers to targeting ad messages to a person's clickstream behavior.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

Accepted Answer

A)  Offline media
B)  Websites
C)  Social media
D)  Corporate
E)  E-mail

Question 3

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Accepted Answer

A)  Website plan
B)  Web mission statement
C)  Functional website
D)  Social media plan
E)  Mobile media plan

Question 4

Geoadvertising sends ads to users based on their:

Accepted Answer

A)  GPS locations.
B)  home addresses.
C)  shopping preferences.
D)  website behaviors.
E)  Google Maps settings.

Question 5

In digital markets:

Accepted Answer

A)  search costs increase.
B)  menu costs decline.
C)  switching costs decline.
D)  network costs decline.
E)  information asymmetry increases.

Question 6

What percent of online retailers now have m-commerce websites?

Accepted Answer

A)  15 percent
B)  25 percent
C)  55 percent
D)  75 percent
E)  85 percent

Question 7

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Accepted Answer

Student answers will vary.A sample answe...

Question 8

As described in the opening case,what is the primary business model employed by YouTube?

Accepted Answer

A)  Portal
B)  E-tailer
C)  Content provider
D)  Transaction broker
E)  Market creator

Question 9

In the affiliate revenue model,firms derive revenue by referring consumers to other firms selling online.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are unique features of e-commerce technology,except:

Accepted Answer

A)  personalization/customization.
B)  interactivity.
C)  price discrimination.
D)  richness.
E)  global reach.

Question 11

Market creators:

Accepted Answer

A)  save users money and time by processing online sales transactions.
B)  provide a digital environment where buyers and sellers can establish prices for products.
C)  create revenue by providing digital content over the web.
D)  sell physical products directly to consumers or individual businesses.
E)  generate revenue from advertising or from directing buyers to sellers.

Question 12

What is dynamic pricing and how is it used in e-commerce?

Accepted Answer

In dynamic pricing,the price of a produc...

Question 13

Which of the following statements about Net marketplaces is not true?

Accepted Answer

A)  Some Net marketplaces sell direct goods.
B)  Some Net marketplaces serve vertical markets.
C)  Some Net marketplaces sell indirect goods.
D)  Some Net marketplaces support contractual purchases based on long-term relationships.
E)  Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.

Question 14

What are geosocial services and how are they being used?

Accepted Answer

Geosocial services help you find friends...

Question 15

Search engine marketing is the largest form of web marketing.

Accepted Answer

A) True 
 B)False

Question 16

eBay is an example of the market creator business model.

Accepted Answer

A) True 
 B)False

Question 17

What is the primary benefit to consumers of disintermediation?

Accepted Answer

A)  Faster service
B)  Lower costs
C)  Higher quality
D)  Greater choices
E)  None,because disintermediation primarily benefits manufacturers.

Question 18

An environment where consumers can share their shopping experiences with one another by viewing products,chatting,or texting about brands,products,and services is an example of:

Accepted Answer

A)  network notification.
B)  web personal marketing.
C)  collaborative shopping.
D)  social search.
E)  social sign-on.

Question 19

Which of the following statements about exchanges is not true?

Accepted Answer

A)  Exchanges are independently owned third-party Net marketplaces.
B)  Some exchanges provide vertical markets.
C)  Exchanges are the most successful form of B2B commerce.
D)  Some exchanges enable a spot market.
E)  Go2Paper is an example of an exchange.

Question 20

Retail consumer e-commerce is growing at single-digit rates.

Accepted Answer

A) True 
 B)False

Exam 10: E-Commerce: Digital Markets, digital Goods

Market creators:

Correct AnswerverifiedShow Answer

As described in the opening case,what is the primary business model employed by YouTube?

Correct AnswerverifiedShow Answer

What is dynamic pricing and how is it used in e-commerce?

Correct AnswerverifiedIn dynamic pricing,the price of a produc...View AnswerShow Answer

An environment where consumers can share their shopping experiences with one another by viewing products,chatting,or texting about brands,products,and services is an example of:

Correct AnswerverifiedShow Answer

Retail consumer e-commerce is growing at single-digit rates.

Correct AnswerverifiedShow Answer

In digital markets:

Correct AnswerverifiedShow Answer

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

Search engine marketing is the largest form of web marketing.

Correct AnswerverifiedShow Answer

What are geosocial services and how are they being used?

Correct AnswerverifiedGeosocial services help you find friends...View AnswerShow Answer

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Correct AnswerverifiedShow Answer

In the affiliate revenue model,firms derive revenue by referring consumers to other firms selling online.

Correct AnswerverifiedShow Answer

eBay is an example of the market creator business model.

Correct AnswerverifiedShow Answer

All of the following are unique features of e-commerce technology,except:

Correct AnswerverifiedShow Answer

Behavioral targeting refers to targeting ad messages to a person's clickstream behavior.

Correct AnswerverifiedShow Answer

Which of the following statements about Net marketplaces is not true?

Correct AnswerverifiedShow Answer

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

Correct AnswerverifiedShow Answer

Which of the following statements about exchanges is not true?

Correct AnswerverifiedShow Answer

Geoadvertising sends ads to users based on their:

Correct AnswerverifiedShow Answer

What is the primary benefit to consumers of disintermediation?

Correct AnswerverifiedShow Answer

What percent of online retailers now have m-commerce websites?

Correct AnswerverifiedShow Answer

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In dynamic pricing,the price of a produc...
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Student answers will vary.A sample answe...
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Geosocial services help you find friends...
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