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You are the commissioner of a state lottery system that sponsors daily and weekly drawings. Lottery tickets have not been selling well over the past few months. Describe four ways you could take advantage of people's use of the availability heuristic to boost sales. Explain why you would judge your tactics to be fair or unfair to your customers.

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If a stranger looks like someone who previously harmed or threatened us in some way, we may-without consciously recalling the earlier experience-react warily. This illustrates that our reactions to others may be influenced by


A) critical periods.
B) algorithms.
C) intuition.
D) overconfidence.

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Which term refers to all the mental activities associated with thinking, knowing, remembering, and communicating?


A) algorithm
B) heuristic
C) cognition
D) mental set

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An unwillingness to give up our beliefs even when the evidence proves us wrong is called


A) the availability heuristic.
B) trial and error.
C) belief perseverance.
D) confirmation bias.

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Professor Chadwick evaluated a graduate student's research proposal negatively simply because he had heard a rumor about the student's incompetence. When later informed that the rumor had been patently false, the professor's assessment of the student's research proposal remained almost as negative as it was originally. This best illustrates


A) the representativeness heuristic.
B) the availability heuristic.
C) belief perseverance.
D) framing.

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A mental set is most likely to inhibit


A) confirmation bias.
B) overconfidence.
C) creativity.
D) belief perseverance.

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In writing survey questions, political pollsters who want to gather evidence of people's support for particular viewpoints are especially likely to understand the impact of


A) belief perseverance.
B) intuition.
C) a fixation.
D) framing.

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The risks of smoking are more alarming when presented in terms of the number of smokers with lung cancer than the percentage of smokers with lung cancer. This illustrates the importance of


A) fixation.
B) belief perseverance.
C) overconfidence.
D) framing.

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Heike's older brother has suffered from chronic depression for several years. Unfortunately, Heike has been incorrectly informed by her parents that there is a 40 percent chance she will also suffer from depression. Explain how the availability heuristic, framing, the confirmation bias, and belief perseverance might lead Heike to conclude that she will definitely be a victim of a severe depressive disorder.

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In attempting to find and purchase high-quality cosmetics, Megan reminds herself that the most expensive brands are the best. Megan's self-reminder illustrates the use of


A) an algorithm.
B) trial and error.
C) framing.
D) a heuristic.

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Because she believes that boys are naughtier than girls, Mrs. Zumpano, a second-grade teacher, watches boys more closely than she watches girls for any signs of misbehavior. Mrs. Zumpano's surveillance strategy best illustrates


A) the availability heuristic.
B) confirmation bias.
C) framing.
D) belief perseverance.

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In contrast to our explicit conscious reasoning, our seemingly effortless and automatic feelings or thoughts are called


A) mental sets.
B) insights.
C) algorithms.
D) intuitions.

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Many psychologists are skeptical of claims that chimpanzees can acquire language because the chimps have not shown the ability to


A) use symbols meaningfully.
B) acquire speech.
C) acquire even a limited vocabulary.
D) use syntax in communicating.

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Stockbrokers who market their services with confidence that they can outperform the market average in picking stocks are especially likely to


A) appear credible to their customers.
B) find it difficult to decide which stocks to purchase.
C) avoid the dangers of belief perseverance.
D) use algorithms to generate stock choices.

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Eva had difficulty recognizing that a sea horse was a fish because it did not closely resemble her fish


A) syntax.
B) heuristic.
C) algorithm.
D) prototype.

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Availability is an example of a(n)


A) mental set.
B) belief bias.
C) algorithm.
D) heuristic.

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People are less upset when they miss getting an early payment discount than when they are asked to bear a late payment surcharge. This best illustrates the importance of


A) belief perseverance.
B) confirmation bias.
C) framing.
D) the availability heuristic.

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Master chess players can make correct game moves at such speed that their acquired expertise feels like


A) an algorithm.
B) a prototype.
C) a process simulation.
D) intuition.

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A single, memorable case of welfare fraud can have a greater impact on people's estimates of welfare abuse than do statistics showing that this case is actually the exception to the rule. This illustrates that judgments are influenced by


A) confirmation bias.
B) overconfidence.
C) belief perseverance.
D) the availability heuristic.

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The chimpanzee Sultan used a short stick to pull a longer stick that was out of reach into his cage. He then used the longer stick to reach a piece of fruit. Researchers hypothesized that Sultan's discovery of the solution to his problem was the result of


A) trial and error.
B) heuristics.
C) functional fixedness.
D) insight.

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