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Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques

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Question 31

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Social media should not be used to make rating-scale decisions;such decisions should be based only on theoretical considerations.

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Question 32

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The smaller the number of scale categories,the finer the discrimination among stimulus objects that is possible.

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Question 33

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The number of scale categories used in noncomparative itemized scales is fixed at five.

Validity can be assessed by examining all of the following except ________.

Given its subjective nature,content validity alone is a sufficient measure of the validity of a scale.

In ________ the degree of similarity between two measurements is determined by computing a correlation coefficient.The higher the correlation coefficient,the greater the reliability.

A multi-item scale should be evaluated for accuracy and applicability.This involves an assessment of all of the following except ________.

Continuous scales can be used efficiently in social media.

________ is a type of validity that addresses the question of what construct or characteristic the scale is measuring.An attempt is made to answer theoretical questions of why a scale works and what deductions can be made concerning the theory underlying the scale.

Explain how continuous rating scales can be easily implemented on the Internet.

Deciding whether to present scales as vertical or horizontal is related to which of the non-comparative itemized rating scale decisions?

________ is an approach for assessing the internal consistency of the set of items when several items are summated in order to form a total score for the scale.

Discuss coefficient alpha and how its value might be inflated.

Which statement is not true when deciding on whether to use an odd or even number of categories when developing a non-comparative itemized rating scale?

In alternative-forms reliability,the same respondents are measured at two different times with an equivalent scale form being administered each time.

When determining the number of scale categories to use in a non-comparative itemized rating scale,the nature of the object is relevant.

The Likert scale has several advantages.Which of the following is not an advantage?

Using several scale items to measure the characteristic of interest provides more accurate measurement than a single-item scale.

The author of your text and his colleagues have developed a scale for measuring Internet users' information privacy concerns.The Awareness (of Privacy Practices) scale uses seven-point scales anchored with "strongly disagree" and "strongly agree." This is an example of a ________.

The Likert scale is a balanced rating scale with an odd number of categories and a neutral point.