Question 1

What concept in design thinking is described by the question "how sustainable is the idea in the long term?"

Accepted Answer

A)  feasibility
B)  viability
C)  durability
D)  desirability

Question 2

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

Accepted Answer

A)  We encourages collaboration.
B)  We is a polite way of asking for help.
C)  We suggests that everyone is expected to provide input.
D)  We means that the speaker does not have the answer.

Question 3

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

Accepted Answer

A)  How can we create a plane seat for baby boomers?
B)  How can we create better revenues?
C)  How can we create a more comfortable seat for business travelers?
D)  How can we create a seat that looks like it was created between 1946 and 1964?

Question 4

According to the textbook,what type of observation is used with inner-city cultures?

Accepted Answer

A)  complete observer
B)  observer as a participant
C)  participant as observer
D)  complete participant

Question 5

What are the three criteria for a successful idea in design thinking?

Accepted Answer

A)  feasibility,market competitiveness,longevity
B)  feasibility,financial benefit,market competitiveness
C)  creativity,feasibility,financial benefit
D)  feasibility,viability,desirability

Question 6

How does IDEO look at the design-thinking process?

Accepted Answer

A)  It requires a series of successive steps.
B)  It is a circular process with no specific start or end.
C)  It occurs in overlapping phases.
D)  It follows a predictive approach.

Question 7

Desirability in design thinking refers to which of the following concepts?

Accepted Answer

A)  The idea improves upon the competition.
B)  The idea is feasible.
C)  The idea gives people something they need.
D)  The idea is viable.

Question 8

In the inspiration phase,observation is an interpretation of a realization that provides a new understanding of human behavior.

Accepted Answer

A) True 
 B)False

Question 9

Describe why asking what people need may or may not be the best start to the design process.(Present an argument for both.)

Accepted Answer

It may be the best way because it focuse...

Question 10

How are ideas tested in the implementation stage?

Accepted Answer

A)  through detailed,high-cost experiments
B)  through rapid prototyping
C)  by designing the final product
D)  by producing products and having the customer use them

Question 11

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

Accepted Answer

A) True 
 B)False

Question 12

When interviewing a person,parroting should always be avoided.

Accepted Answer

A) True 
 B)False

Question 13

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

Accepted Answer

A)  They observed nurses.
B)  They interviewed the key stakeholders.
C)  They reviewed all nurse and patient complaints.
D)  They interviewed patients,nurses,and families of patients.

Question 14

The best way to discover latent needs is to interview people.

Accepted Answer

A) True 
 B)False

Question 15

IDEO interviewed rather than observed nurses to determine how they worked.

Accepted Answer

A) True 
 B)False

Question 16

Recognizing patterns generates ______ that let entrepreneurs see everyday objects in new light.

Accepted Answer

A)  insights
B)  actions
C)  demand
D)  observation

Question 17

When IDEO assisted Rise Science,they collaborated to ______.

Accepted Answer

A)  figure out people's sleep needs
B)  identify opportunities for change
C)  predict user numbers
D)  analyze personnel changes

Question 18

In the context of design thinking,what is meant by inspiration?

Accepted Answer

A)  an emotional moment that stirs creativity
B)  an idea for a product,service,or solution
C)  a motivation or promise of reward
D)  the problem or opportunity that triggers the search for a solution

Question 19

Interviews should have open-ended questions.Which of the following is an open-ended question?

Accepted Answer

A)  What concerns would you have in using this product?
B)  Have you used this product in the past?
C)  Are you comfortable with using this product?
D)  Would you purchase this product?

Question 20

What would be the insight if an empathy map revealed that someone said he enjoyed being a vegetarian,but sighed and said that he had trouble making food so that the family would not miss meat?

Accepted Answer

A)  The person is struggling with being a vegetarian.
B)  There is a conflict between his enjoyment and the goal of serving the family what they like.
C)  Vegetarian diets cause family discord.
D)  The interviewee resents nonvegetarians.

Exam 4: Using Design Thinking

Recognizing patterns generates ______ that let entrepreneurs see everyday objects in new light.

Correct AnswerverifiedShow Answer

What are the three criteria for a successful idea in design thinking?

Correct AnswerverifiedShow Answer

When IDEO assisted Rise Science,they collaborated to ______.

Correct AnswerverifiedShow Answer

Desirability in design thinking refers to which of the following concepts?

Correct AnswerverifiedShow Answer

According to the textbook,what type of observation is used with inner-city cultures?

Correct AnswerverifiedShow Answer

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

Correct AnswerverifiedShow Answer

Describe why asking what people need may or may not be the best start to the design process.(Present an argument for both.)

Correct AnswerverifiedIt may be the best way because it focuse...View AnswerShow Answer

What would be the insight if an empathy map revealed that someone said he enjoyed being a vegetarian,but sighed and said that he had trouble making food so that the family would not miss meat?

Correct AnswerverifiedShow Answer

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

Correct AnswerverifiedShow Answer

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

Correct AnswerverifiedShow Answer

IDEO interviewed rather than observed nurses to determine how they worked.

Correct AnswerverifiedShow Answer

The best way to discover latent needs is to interview people.

Correct AnswerverifiedShow Answer

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

Correct AnswerverifiedShow Answer

When interviewing a person,parroting should always be avoided.

Correct AnswerverifiedShow Answer

How are ideas tested in the implementation stage?

Correct AnswerverifiedShow Answer

What concept in design thinking is described by the question "how sustainable is the idea in the long term?"

Correct AnswerverifiedShow Answer

In the context of design thinking,what is meant by inspiration?

Correct AnswerverifiedShow Answer

Interviews should have open-ended questions.Which of the following is an open-ended question?

Correct AnswerverifiedShow Answer

How does IDEO look at the design-thinking process?

Correct AnswerverifiedShow Answer

In the inspiration phase,observation is an interpretation of a realization that provides a new understanding of human behavior.

Correct AnswerverifiedShow Answer

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It may be the best way because it focuse...
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