Question 1

Most often,the task of building and maintaining the corporate brand is the responsibility of the ______.

Accepted Answer

A)  Chief Marketing Officer
B)  investor relations professional
C)  corporate communications team
D)  Chief Executive Officer C

Question 2

AFLAC,a health insurance company,demonstrated a good example of how to implement a corporate campaign with a strong ______ component during the implementation of the Affordable Care Act in 2010.

Accepted Answer

A)  investor relations
B)  social responsibility
C)  media relations
D)  employee volunteer

Question 3

Socially Responsible Investors require any companies they support to have long-term competitive financial returns in addition to a positive societal impact.

Accepted Answer

A) True 
 B)False

Question 4

A planned,managed effort that seeks to motivate employees to effectively volunteer under the leadership of the employer is ______.

Accepted Answer

A)  Earned Value Professionals
B)  Points of Light
C)  Corporate Service Engagements
D)  Employee Volunteer Programs

Question 5

Managing media relations and defending your company's reputation is easier with social media,because communications professionals have more control over the public message.

Accepted Answer

A) True 
 B)False

Question 6

How does the concept of disclosure apply to media relations?

Accepted Answer

A)  A business can sequence the release of news.
B)  Online media outlets have faster access to information.
C)  Everyone must get the same information simultaneously.
D)  A business can choose which media outlet to give information. C

Question 7

Who are the people in a company who are responsible for the ongoing interactions with the financial community?

Accepted Answer

Investor r...

Question 8

According to James Grunig,what type of communication is most beneficial for effective communications?

Accepted Answer

A)  two-way symmetrical
B)  one-way symmetrical
C)  symbolic-interpretive
D)  two-way asymmetrical

Question 9

Which generation of employees is most likely to expect their employer to provide ways for them to find purpose at work?

Accepted Answer

A)  Baby Boomers
B)  Gen X
C)  Gen Z
D)  Millennials

Question 10

What did Starbucks state as the reason they quit writing "Race Together" on the cups after one week?

Accepted Answer

A)  The CEO decided that a retail setting was not the place to engage in social issues.
B)  The feedback from social media was simply too critical and sales were declining.
C)  The initiative lasted for its intended run date and was simply a jumping off point in the conversation.
D)  The CEO and Vice President of Corporate Communications felt threatened so the initiative was stopped.

Question 11

______ is when a company sells stock for the first time to the public.

Accepted Answer

Initial pu...

Question 12

Best Shoes,Inc.stocks are trading at $10 per share.Currently,the company has a very ineffective investor relations and financial communications strategy.What would be the expected trading price if Best Shoes,Inc.develops and implements an effective investor relations and financial communications strategy?

Accepted Answer

A)  $3
B)  $7
C)  $13
D)  $15

Question 13

Large companies have very different communications goals than small companies.

Accepted Answer

A) True 
 B)False

Question 14

The practice of corporate branding is an outgrowth of ______ as a key function of corporate communicators.

Accepted Answer

A)  two-way communication
B)  reputation management
C)  public disclosure
D)  social responsibility

Question 15

What are two reasons organizational branding is more critical than ever before?

Accepted Answer

A)  increase in consumers work hours and increase on consumer debt
B)  increased interest in health and fitness and increased access to media
C)  increase in consumer spending and increase in social media use
D)  increase in global competition and pervasiveness of online commerce

Question 16

Caroline recently read a report that showed an increase in the sense of disenfranchisement between the public and businesses,which is impacting markets and elections worldwide.Which report did Caroline likely read?

Accepted Answer

A)  annual report
B)  Edelman Trust Barometer
C)  shareholder letter
D)  report on sustainable and responsible investing trends

Question 17

The Edelman Trust Barometer show an increase in the expectation that the business community will drive change and improvement in the quality of life for citizens.

Accepted Answer

A) True 
 B)False

Question 18

List five actions that a strong and effective corporate communications team must be able to carry out in today's global economy.

Accepted Answer

Student answers may vary but should identify the following activities: Identify and engage key stakeholders,secure impactful media coverage,develop thought leadership opportunities to promote executive visibility,promote the corporate brand and enhance reputation by creating and leveraging corporate social responsibility initiatives,and manage issues and crisis situations as need.

Question 19

Discuss the importance of internal or employee communications as part of corporate communications.How do energized and informed employees enhance the success of a company?

Accepted Answer

As employees interact with customers,the...

Question 20

Which of the following is an advantage of using social media for public relations?

Accepted Answer

A)  can provide effective one-way communication with consumers
B)  can rely on positive reviews by citizen journalists
C)  can ensure the corporate message only gets to a targeted audience
D)  can speak directly to a targeted audience without alterations by a media gatekeeper

Exam 11: Corporate Communication and Reputation Management

Most often,the task of building and maintaining the corporate brand is the responsibility of the ______.

Correct Answer
verified
C

AFLAC,a health insurance company,demonstrated a good example of how to implement a corporate campaign with a strong ______ component during the implementation of the Affordable Care Act in 2010.

Correct Answer
verified

Socially Responsible Investors require any companies they support to have long-term competitive financial returns in addition to a positive societal impact.

Correct Answer
verified

A planned,managed effort that seeks to motivate employees to effectively volunteer under the leadership of the employer is ______.

Correct Answer
verified

Managing media relations and defending your company's reputation is easier with social media,because communications professionals have more control over the public message.

Correct Answer
verified

How does the concept of disclosure apply to media relations?

Correct Answer
verified
C

Who are the people in a company who are responsible for the ongoing interactions with the financial community?

Correct Answer
verified
Investor r...
View Answer

According to James Grunig,what type of communication is most beneficial for effective communications?

Correct Answer
verified

Which generation of employees is most likely to expect their employer to provide ways for them to find purpose at work?

Correct Answer
verified

What did Starbucks state as the reason they quit writing "Race Together" on the cups after one week?

Correct Answer
verified

______ is when a company sells stock for the first time to the public.

Correct Answer
verified
Initial pu...
View Answer

Correct Answer
verified

Large companies have very different communications goals than small companies.

Correct Answer
verified

The practice of corporate branding is an outgrowth of ______ as a key function of corporate communicators.

Correct Answer
verified

What are two reasons organizational branding is more critical than ever before?

Correct Answer
verified

Caroline recently read a report that showed an increase in the sense of disenfranchisement between the public and businesses,which is impacting markets and elections worldwide.Which report did Caroline likely read?

Correct Answer
verified

The Edelman Trust Barometer show an increase in the expectation that the business community will drive change and improvement in the quality of life for citizens.

Correct Answer
verified

List five actions that a strong and effective corporate communications team must be able to carry out in today's global economy.

Discuss the importance of internal or employee communications as part of corporate communications.How do energized and informed employees enhance the success of a company?

Correct Answer
verified
As employees interact with customers,the...
View Answer

Which of the following is an advantage of using social media for public relations?

Correct Answer
verified

Exam 11: Corporate Communication and Reputation Management

Most often,the task of building and maintaining the corporate brand is the responsibility of the ______.

Correct AnswerverifiedC

AFLAC,a health insurance company,demonstrated a good example of how to implement a corporate campaign with a strong ______ component during the implementation of the Affordable Care Act in 2010.

Correct AnswerverifiedShow Answer

Socially Responsible Investors require any companies they support to have long-term competitive financial returns in addition to a positive societal impact.

Correct AnswerverifiedShow Answer

A planned,managed effort that seeks to motivate employees to effectively volunteer under the leadership of the employer is ______.

Correct AnswerverifiedShow Answer

Managing media relations and defending your company's reputation is easier with social media,because communications professionals have more control over the public message.

Correct AnswerverifiedShow Answer

How does the concept of disclosure apply to media relations?

Correct AnswerverifiedC

Who are the people in a company who are responsible for the ongoing interactions with the financial community?

Correct AnswerverifiedInvestor r...View AnswerShow Answer

According to James Grunig,what type of communication is most beneficial for effective communications?

Correct AnswerverifiedShow Answer

Which generation of employees is most likely to expect their employer to provide ways for them to find purpose at work?

Correct AnswerverifiedShow Answer

What did Starbucks state as the reason they quit writing "Race Together" on the cups after one week?

Correct AnswerverifiedShow Answer

______ is when a company sells stock for the first time to the public.

Correct AnswerverifiedInitial pu...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Large companies have very different communications goals than small companies.

Correct AnswerverifiedShow Answer

The practice of corporate branding is an outgrowth of ______ as a key function of corporate communicators.

Correct AnswerverifiedShow Answer

What are two reasons organizational branding is more critical than ever before?

Correct AnswerverifiedShow Answer

Caroline recently read a report that showed an increase in the sense of disenfranchisement between the public and businesses,which is impacting markets and elections worldwide.Which report did Caroline likely read?

Correct AnswerverifiedShow Answer

The Edelman Trust Barometer show an increase in the expectation that the business community will drive change and improvement in the quality of life for citizens.

Correct AnswerverifiedShow Answer

List five actions that a strong and effective corporate communications team must be able to carry out in today's global economy.

Discuss the importance of internal or employee communications as part of corporate communications.How do energized and informed employees enhance the success of a company?

Correct AnswerverifiedAs employees interact with customers,the...View AnswerShow Answer

Which of the following is an advantage of using social media for public relations?

Correct AnswerverifiedShow Answer

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C

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C

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Investor r...
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Initial pu...
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As employees interact with customers,the...
View Answer

Correct Answer
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