Question 1

Using shorter and less complex words on a survey will insult respondents with more education and so should be avoided.

Accepted Answer

A) True 
 B)False

Question 2

Describe four different ways that surveys can be administered? What are the advantages and disadvantages of each?

Accepted Answer

In-person interview--a survey in which a...

Question 3

Six to eight weeks after an initial survey mailing,a survey researcher should do which of the following to attempt to get nonrespondents to complete their survey?

Accepted Answer

A)  send a reminder postcard or a new envelope
B)  send a letter reminding people to reply
C)  call to make sure respondents received their surveys
D)  use a different mode of delivery or administer the questionnaire over the phone

Question 4

Anonymity exists when ______.

Accepted Answer

A)  researchers limit information about respondents to trained staff.
B)  no identifying information is ever collected to link respondent to responses.
C)  the sample of respondents in a survey is selected purely by random.
D)  the researcher only uses numbers to connect respondent identity to responses.

Question 5

When questions in an index cluster into correlated subsets,the index is called a/an ______.

Accepted Answer

A)  multidimensional index
B)  index
C)  Seurat
D)  scale

Question 6

Which theory explains that a well-designed survey effort will maximize the social rewards for survey participation and minimize its costs as well as establish trust that the rewards will outweigh the costs?

Accepted Answer

A)  social desirability
B)  social exchange
C)  cost-benefit analysis
D)  rational choice

Question 7

Previously published questions do not usually need to be pretested when used in a new population.

Accepted Answer

A) True 
 B)False

Question 8

The design of the overall questionnaire is important.Researchers should attend to all of the following features of questionnaire construction EXCEPT ______.

Accepted Answer

A)  maintain a consistent focus throughout
B)  get external feedback so you can refine questions
C)  sort questions into thematic categories to be included in separate sections
D)  make the questionnaire attractive

Question 9

The General Social Survey is an example of an omnibus survey.

Accepted Answer

A) True 
 B)False

Question 10

Apart from electronic surveys,how does technology facilitate the collection of survey data?

Accepted Answer

In "audio computer-assisted self-intervi...

Question 11

Filter questions are used primarily to ______.

Accepted Answer

A)  select individuals for participation in surveys
B)  limit certain survey questions to competent subgroups of respondents
C)  investigate how respondents interpret questions
D)  assess social and physical context of administration

Question 12

Which of the following survey methods is extremely affordable and quick to implement but cannot ensure questionnaire completion.

Accepted Answer

A)  mail survey
B)  phone survey
C)  in-person survey
D)  web survey

Question 13

Behavior coding involves which of the following?

Accepted Answer

A)  coding the number of times that difficulties occur with survey questions
B)  assigning codes to different forms of behavior in experiments
C)  assigning neutral codes to socially unacceptable behaviors
D)  coding artifacts,such as newspaper articles,according to behavioral characteristics

Question 14

Survey research involves the collection of information from a sample of individuals through direct observation.

Accepted Answer

A) True 
 B)False

Question 15

The popularity of survey research is due to ______.

Accepted Answer

A)  control over extraneous influences in the mode
B)  versatility,efficiency,and the generalizability of results
C)  the anonymity guaranteed to the research subject by the investigator
D)  relatively high degree of population turnover

Question 16

Survey questions should generally be kept to less than how many words?

Accepted Answer

A)  20
B)  50
C)  75
D)  100

Question 17

Which of the following is NOT a problem for maximizing response rates in in-person interviews?

Accepted Answer

A)  Respondent may be interrupted or distracted and fail to complete interview.
B)  Difficulty in finding all the members of a sample.
C)  Contact rates vary by location and household size.
D)  Refusal rates vary with individual characteristics like education.

Question 18

Fence-sitters are people who are neutral but will choose an answer if not given a neutral response choice.

Accepted Answer

A) True 
 B)False

Question 19

The survey instrument used in an in-person interview is known as a questionnaire.

Accepted Answer

A) True 
 B)False

Question 20

What makes a good survey questionnaire? Consider the questions themselves and the questionnaire as a whole.Why is it important to make sure you have a good questionnaire? How can you determine if you have a good questionnaire?

Accepted Answer

Building on existing instruments--if ano...

Exam 8: Survey Research

Anonymity exists when ______.

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Describe four different ways that surveys can be administered? What are the advantages and disadvantages of each?

Correct AnswerverifiedIn-person interview--a survey in which a...View AnswerShow Answer

Previously published questions do not usually need to be pretested when used in a new population.

Correct AnswerverifiedShow Answer

Which of the following survey methods is extremely affordable and quick to implement but cannot ensure questionnaire completion.

Correct AnswerverifiedShow Answer

The popularity of survey research is due to ______.

Correct AnswerverifiedShow Answer

Which of the following is NOT a problem for maximizing response rates in in-person interviews?

Correct AnswerverifiedShow Answer

When questions in an index cluster into correlated subsets,the index is called a/an ______.

Correct AnswerAnswered by ExamLex AIShow Answer

The design of the overall questionnaire is important.Researchers should attend to all of the following features of questionnaire construction EXCEPT ______.

Correct AnswerverifiedShow Answer

Apart from electronic surveys,how does technology facilitate the collection of survey data?

Correct AnswerverifiedIn "audio computer-assisted self-intervi...View AnswerShow Answer

Which theory explains that a well-designed survey effort will maximize the social rewards for survey participation and minimize its costs as well as establish trust that the rewards will outweigh the costs?

Correct AnswerverifiedShow Answer

Fence-sitters are people who are neutral but will choose an answer if not given a neutral response choice.

Correct AnswerverifiedShow Answer

The survey instrument used in an in-person interview is known as a questionnaire.

Correct AnswerverifiedShow Answer

Using shorter and less complex words on a survey will insult respondents with more education and so should be avoided.

Correct AnswerverifiedShow Answer

Filter questions are used primarily to ______.

Correct AnswerverifiedShow Answer

The General Social Survey is an example of an omnibus survey.

Correct AnswerverifiedShow Answer

Six to eight weeks after an initial survey mailing,a survey researcher should do which of the following to attempt to get nonrespondents to complete their survey?

Correct AnswerverifiedShow Answer

Behavior coding involves which of the following?

Correct AnswerverifiedShow Answer

What makes a good survey questionnaire? Consider the questions themselves and the questionnaire as a whole.Why is it important to make sure you have a good questionnaire? How can you determine if you have a good questionnaire?

Correct AnswerverifiedBuilding on existing instruments--if ano...View AnswerShow Answer

Survey questions should generally be kept to less than how many words?

Correct AnswerverifiedShow Answer

Survey research involves the collection of information from a sample of individuals through direct observation.

Correct AnswerverifiedShow Answer

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In-person interview--a survey in which a...
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In "audio computer-assisted self-intervi...
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Building on existing instruments--if ano...
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