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Exam 9: Surveys: Putting Numbers on Opinions

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Question 31

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Identify three problems that can often occur in designing the wording of a survey.

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Question 32

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One advantage of open-ended question is how quick they are to code.

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Question 33

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One disadvantage of surveys is customers' unwillingness to participate in them.

Funnel-format questionnaires are questionnaires that move from ______.

Problems with using survey results that have been published by other people includes which of the following?

People are often reluctant to discuss personal behaviors, religious beliefs, and the like. Suggest ways a survey might be designed so as to maximize respondents' comfort with such questions.

Leading questions are questions that ______.

Surveys allow us to make generalizations.

Double-barreled questions ask two questions simultaneously but allow for only one answer.

Dichotomous questions force respondents to select one of three possible answers.

Which one of the following survey types is best suited to assessing causal relationships?

Leading questions should be avoided as they might lead the respondent to give an answer the researcher wants.

Longitudinal studies track changes over time.

A major advantage of Internet-based surveys is that we can have sampling frames of all Internet users.

A problem with mail surveys is that potential respondents may see them as "junk mail."

Write an example of a multiple-choice question, a Likert-type question, and a semantic differential question.

______ route respondents around questions they do not need to answer.

Likert-type questions end with a question mark.

Identify the problems associated with sampling from phone directories for phone surveys and describe how you might overcome such problems.

Explain, with examples, what is meant by a "filter question" in questionnaire design.