Question 1

Toward the end of a long interview, the accuracy of responses is likely to decline.

Accepted Answer

A) True 
 B)False

Question 2

Group administered surveys are marked by poor response rates.

Accepted Answer

A) True 
 B)False

Question 3

The best solution to minimizing interview errors involves

Accepted Answer

A)  the recruitment and selection of interviewers.
B)  the training of interviewers.
C)  the motivation of interviewers.
D)  the control of interviewers.
E)  all of these.

Question 4

Inaccuracy in response refers to all of the following except

Accepted Answer

A)  distortion of answers to an income question.
B)  respondents who refuse to clarify their answers and who seem anxious to end the interview.
C)  respondents who forget how many times in the past month they have been shopping and who underestimate or overestimate the number ofTimes when asked.
D)  a wife who makes educated guesses about her husband's reading habits.
E)  an interviewer who makes up survey answers to questions that seem silly and obvious.

Question 5

Using projective tests and unobtrusive measures to circumvent the need for a respondent's consent

Accepted Answer

A) True 
 B)False

Question 6

How can the problem of interviewer errors be minimized?

Accepted Answer

A)   switching to an alternative mode of data collection
B)   increasing the sample size
C)   proper recruiting, selecting, training, motivation, and control of interviewers
D)   disguising the purpose of the research project
E)   none of the above C

Question 7

A researcher should be aware that, when in doubt, a respondent will give too little rather than too much information about past behavior.

Accepted Answer

A) True 
 B)False

Question 8

The reading and writing skills of the respondents and their motivation to cooperate are two salient considerations in choosing a mode of data collection.

Accepted Answer

A) True 
 B)False

Question 9

There is consistent evidence that people's willingness to answer survey questions is related to their belief that market research studies benefit the public.

Accepted Answer

A) True 
 B)False

Question 10

___________ are the most costly form of data collection.

Accepted Answer

A)  Telephone interviews
B)  Mail surveys
C)  Personal interviews
D)  Fax surveys
E)  E-mail surveys

Question 11

One way to reduce nonresponse error is to try to interview respondents in ways that are less intrusive in their lives.

Accepted Answer

A) True 
 B)False

Question 12

Open-ended questions are most suited for self-administered questionnaires.

Accepted Answer

A) True 
 B)False

Question 13

A researcher who is doing a survey has the advantage of being able to collect a great deal of data about an individual respondent at one time.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is a survey method in which the environment plays no part in the data collection process?

Accepted Answer

A)   Telephone interview
B)   Self-administered survey
C)   Personal interview
D)   All of the above
E)   None of the above

Question 15

People who refuse to be interviewed are likely to be different in important respects from those who agree to participate.For this reason, a high rate of refusal may be a major source of survey error.

Accepted Answer

A) True 
 B)False

Question 16

One of the reasons people refuse to participate in surveys is fear of the motives of an interviewer or of the uses to which the data will be put.

Accepted Answer

A) True 
 B)False

Question 17

Respondent's impression of the interviewer impacts interviewer error.

Accepted Answer

A) True 
 B)False  True

Question 18

The length of the questionnaire is immaterial in any type of research.

Accepted Answer

A) True 
 B)False  False

Question 19

A phenotypic source of refusals refers to

Accepted Answer

A)  the indigenous characteristics of respondents such as age, sex and occupation) 
B)  characteristics of the data collection procedure questions asked, length of the interview) 
C)  respondents who refuse to clarify their answers and who seem anxious to end the interview.
D)  respondents who forget how many times in the past month they have been shopping and who underestimate or overestimate the number ofTimes when asked.
E)  None of the above.

Question 20

Measuring behavior often means assessing the aspects of what, where, when, and how often

Accepted Answer

A) True 
 B)False

Exam 9: Information From Respondents: Issues in Data Collection

Toward the end of a long interview, the accuracy of responses is likely to decline.

Correct AnswerverifiedShow Answer

Group administered surveys are marked by poor response rates.

Correct AnswerverifiedShow Answer

The best solution to minimizing interview errors involves

Correct AnswerverifiedShow Answer

Inaccuracy in response refers to all of the following except

Correct AnswerverifiedShow Answer

Using projective tests and unobtrusive measures to circumvent the need for a respondent's consent

Correct AnswerverifiedShow Answer

How can the problem of interviewer errors be minimized?

Correct AnswerverifiedC

A researcher should be aware that, when in doubt, a respondent will give too little rather than too much information about past behavior.

Correct AnswerverifiedShow Answer

The reading and writing skills of the respondents and their motivation to cooperate are two salient considerations in choosing a mode of data collection.

Correct AnswerverifiedShow Answer

There is consistent evidence that people's willingness to answer survey questions is related to their belief that market research studies benefit the public.

Correct AnswerverifiedShow Answer

___________ are the most costly form of data collection.

Correct AnswerverifiedShow Answer

One way to reduce nonresponse error is to try to interview respondents in ways that are less intrusive in their lives.

Correct AnswerverifiedShow Answer

Open-ended questions are most suited for self-administered questionnaires.

Correct AnswerverifiedShow Answer

A researcher who is doing a survey has the advantage of being able to collect a great deal of data about an individual respondent at one time.

Correct AnswerverifiedShow Answer

Which of the following is a survey method in which the environment plays no part in the data collection process?

Correct AnswerverifiedShow Answer

People who refuse to be interviewed are likely to be different in important respects from those who agree to participate.For this reason, a high rate of refusal may be a major source of survey error.

Correct AnswerverifiedShow Answer

One of the reasons people refuse to participate in surveys is fear of the motives of an interviewer or of the uses to which the data will be put.

Correct AnswerverifiedShow Answer

Respondent's impression of the interviewer impacts interviewer error.

Correct AnswerverifiedTrue

The length of the questionnaire is immaterial in any type of research.

Correct AnswerverifiedFalse

A phenotypic source of refusals refers to

Correct AnswerverifiedShow Answer

Measuring behavior often means assessing the aspects of what, where, when, and how often

Correct AnswerverifiedShow Answer

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C

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True

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False

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