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Exam 2: Customer Behavior

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Question 41

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Describe how visual stimuli are important to marketers and explain how colors are involved.

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Visual stimuli allow marketers to show p...

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Question 42

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A customer loyalty program for high-involvement products would take the form of .

A) brand communities
B) price discounts
C) buy one- get one free
D) social networks

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Question 43

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Going out to buy bread is the type of purchase that requires some thought or planning ahead of time.

Sight, sound, smell, taste, and touch are all used by marketers.

During higher involvement purchases, we would expect customers to be more price sensitive.

What are a mix of beliefs and importance weights?

An example of importance weights are Mercedes are fast, they're nice to look at, and they're expensive.

Marketers use subliminal advertising all the time because they know it works very well.

An example of a modified rebuy is when the copier lease comes up and you want to try a different vendor.

During the phase of the purchase process, the customer identifies that something is lacking.

China's rising economy is creating a large demand for .

Creating well-designed products is the predominant way of conveying brand imagery through .

When a consumer looks at the most important attribute of a brand first, and eliminates all brands that do not have this attribute, he is using a lexicographic approach.

Why do women who work the cosmetic counters in department stores wish to spray you?

Explain the process of operant conditioning and how to maximize results using it.

Customers go through predictable stages when they make a purchase.

Which phase of the purchase process generates word of mouth?

The different types of purchases are different because .

It's pretty simple to market for various ethnicities and countries since they have similar perspectives.

During the purchase phase, a consumer will consider all brands available in the market.