FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 7: Survey Research

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

Multiple Choice

Review LaterAdd Note

Review Later

Systematic errors are also called ____

A) random sampling error
B) interviewer error
C) nonresponse error
D) nonsampling errors

Correct Answer

verified

Show Answer

Question 22

Multiple Choice

Review LaterAdd Note

Review Later

Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?

A) random sampling bias
B) social desirability bias
C) administrative bias
D) interviewer cheating

Correct Answer

verified

Show Answer

Question 23

Short Answer

Review LaterAdd Note

The person who answers questions in a mail survey is called a(n)____________________

Self-selection biases in survey research tend to overrepresent indifferent responses and underrepresent extreme consumer positions.

Clark was asked to complete a self-administered questionnaire posted at MySurvey.com.What type of survey did Clark complete?

When an interviewer does not record the respondent's answers correctly, ____________________ error has occurred.

When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner, ____ has occurred.

Name and describe the types of response bias.

Explain the advantages and disadvantages of surveys.

Survey results are better than the quality of the sample and answers obtained.

When a table of random numbers is used to generate phone numbers that will be called to contact potential respondents in a phone survey, ____________________ is being used.

The basic calculation for obtaining a response bias is to the number of legitimately completed questionnaires returned divided by the total number of sample members provided a chance to participate.

The only distinction between an Internet survey and an e-mail survey hosted on a Web platform like Qualtrics is the way the researcher ____

The five categories of response bias are mutually exclusive from one another.

When an interviewer is not able to write fast enough to record the respondent's answers verbatim, the error called interviewer cheating has occurred.

When a respondent tells an interviewer that his annual income last year was $50, 000 because he is embarrassed to admit that it was $25, 000, ____ has occurred.

All marketing-related survey research is conducted with the ultimate consumer in mind.

Define surveys and describe the type of information that may be gathered in a survey.

Survey researchers generally choose from the following ways of pretesting EXCEPT

Surveys provide a quick, often inexpensive, efficient, and accurate means of assessing information about a population.