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_____ is a measure of the contribution margin required to deliver a good or service as the business grows and volumes increase.


A) Scalability
B) Process capability
C) Sustainability
D) Operability

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_____ refers to using the Internet and technology to provide facilities that create and deliver time,place,information,entertainment,and exchange value to customers and support the sale of goods.


A) Outsourcing
B) Offshoring
C) E-service
D) E-readiness

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Which of the following is true of customer relationship management (CRM) ?


A) A typical CRM system includes market segmentation and analysis.
B) It helps firms gain competitive advantage by making counterfeit knock-offs of genuine products.
C) It encourages the production of standardized goods for all customers to reduce manufacturing costs.
D) A CRM system prohibits firms from bundling goods and services together.

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A

Customer relationship management (CRM) helps firms gain and maintain competitive advantage by:


A) encouraging them to produce standardized goods.
B) merging all demographic-based and behavior-based segments of markets.
C) studying which goods and services are purchased together.
D) prohibiting them from bundling goods and services together.

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Low scalability implies that serving additional customers requires low incremental variable costs.

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We Create Inc.is an electronics company.It designs,produces,and assembles desktop gadgets.The entire process is controlled by programmable robots,which are in turn linked to computers.These computers direct the robots to the appropriate task.In this context,We Create Inc.uses a(n) _____ system to produce its goods.


A) partner relationship management
B) enterprise resource planning
C) employee experience management
D) flexible manufacturing

Correct Answer

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_____ allows all parts of the value chain to immediately recognize and react to changes in demand and supply.


A) Super-precision manufacturing
B) Rapid prototyping
C) Descriptive analytics
D) Electronic transaction capability

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D

_____ are tiny computer chips that can be placed on shipping containers,individual products,credit cards,prescription medicines,passports,livestock,and even people.


A) Bar codes
B) Radio-frequency identification tags
C) Thermocouples
D) Voice-recognition modules

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B

_____ technology refers to the application of the Internet,computer programs,and information systems to provide data,information,and analysis to facilitate the creation and delivery of goods and services.


A) Hard
B) Soft
C) Assistive
D) Adaptive

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Scalability is a key issue in e-commerce.

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_____ machine tools enable the machinist's skills to be duplicated by a programmable device that controls the movements of a tool used to make complex shapes.


A) Virtual control (VC)
B) Numerical control (NC)
C) Revision control (RC)
D) Movement control (MC)

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_____ refers to equipment and devices that perform a variety of tasks in the creation and delivery of goods and services.


A) Hard technology
B) Soft technology
C) A database system
D) A neural network

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A(n) _____ is an example of soft technology.


A) database system
B) bar-code scanner
C) image sensor
D) radio-frequency identification tag

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The use of technology has increased opportunities for employee creativity and empowerment.

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_____ can be attached to objects and used to track and manage inventory and assets.


A) Proximity cards
B) Nanofountain probes
C) Resistance-temperature detectors
D) Radio-frequency identification tags

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In the context of technology in value chains,customer relationship management (CRM) :


A) enables small firms to make counterfeit knock-offs of genuine products.
B) prohibits firms from bundling goods and services together.
C) encourages firms to produce standardized goods for all consumers to reduce manufacturing costs.
D) exploits the vast amount of data that can be collected from consumers.

Correct Answer

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Identify a benefit of adopting technology.


A) Technology helps restructure old and less productive industries.
B) The use of technology increases opportunities for employee empowerment.
C) Technology increases opportunities for employee creativity.
D) The use of technology does not require adherence to any laws or regulations.

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Which of the following is a challenge of adopting technology?


A) Technology leads to job shift and displacement.
B) The use of technology reduces product quality.
C) Technology deteriorates the standard of living of the world.
D) The use of technology disintegrates supply and value chain players.

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Valuetronics,an electronics company,is currently in the preproduction stage of launching one of its new stereo systems.In order to analyze the feasibility of the product,Valuetronics adopts an integrated system that allows it to manufacture the product before it physically exists,that is,the system allows Valuetronics to finalize the design of the stereo,analyze it,and do a test-run.In this context,Valuetronics is using a(n) _____.


A) enterprise resource planning (ERP) system
B) flexible manufacturing system (FMS)
C) computer-aided engineering (CAE) system
D) computer-aided manufacturing (CAM) system

Correct Answer

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_____ consist of two or more computer-controlled machines or robots linked by automated handling devices such as transfer machines,conveyors,and transport systems.


A) Computer-aided engineering (CAE) systems
B) Computer-aided design (CAD) systems
C) Enterprise planning systems (EPSs)
D) Flexible manufacturing systems (FMSs)

Correct Answer

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