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Which of the following identifies the primary location where data is collected?


A) Comparative analysis
B) Competitive monitoring
C) Data-driven decision management
D) Source data

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Why were data warehouses created?


A) Numbers and types of operational databases increased as businesses grew
B) Many companies had information scattered across multiple systems with different formats
C) Completing reporting requests from numerous operational systems took days or weeks
D) All of the choices are correct

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Gender can be referred to in many ways (Male, Female, M/F, 1/0) in a data warehouse. Ensuring gender is referenced the same way is an example of ________.


A) Information scaling
B) Streamlining data points
C) Standardizing information
D) Standardizing protocols

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Which of the following is a problem associated with dirty data?


A) Formatted data
B) Misleading data
C) Correct data
D) All of the choices are correct

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What is a data point?


A) Identifies the primary location where data is collected
B) An individual item on a graph or chart
C) A technique for establishing a match, or balance, between the source data and the target data warehouse
D) An approach to business governance that values decisions that can be backed up with verifiable data

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Which of the following are examples of external databases in the data warehouse model?


A) Marketing, sales, inventory, and billing
B) Data mart 1, data mart 2, and data mart 3
C) Competitor and industry information, mailing lists, and stock market analysis
D) Marketing information, sales information, and stock market analysis

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How would the health care industry use business intelligence?


A) Analyze popular vacation locations with current flight listings
B) Understand customer credit card usage and nonpayment rates
C) Compare the demographics of patients with critical illnesses
D) Predict claim amounts and medical coverage costs

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Business analysis is different from operational databases. Which of the following is not a reason why?


A) Every department has its own method for recording data.
B) Data stored in operational databases did not allow users direct access.
C) The data is standardized.
D) The data collected is not always useful for intended purposes.

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Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business has been?


A) A historical perspective offers important variables for determining trends and patterns.
B) Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control.
C) Setting strategic direction is critical for planning and creating solid business strategies.
D) None of these.

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A data broker is an individual item on a graph or a chart.

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Many organizations find themselves in the position of being data rich and information poor. Even in today's electronic world, managers struggle with the challenge of turning their business data into business intelligence.

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What is source data?


A) Identifies the primary location where data is collected
B) A storage repository that holds a vast amount of raw data in its original format until the business needs it
C) A technique for establishing a match, or balance, between the source data and the target data warehouse
D) An approach to business governance that values decisions that can be backed up with verifiable data

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Which of the following questions can be answered using business intelligence?


A) Where has the business been?
B) Where is the business now?
C) Where is the business going?
D) All of these.

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Businesses collect a tremendous amount of ________ information as part of their routine operations.


A) operational
B) transactional
C) aggregate
D) comparative

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What is a business that collects personal information about consumers and sells that information to other organizations?


A) Repository
B) Data warehouse
C) Data aggregation
D) Data broker

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Explain ETL and the role of a data mart in business.

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Extraction, transformation, and loading ...

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The primary purpose of a data warehouse is to combine information.

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What is the ultimate outcome of a data warehouse?


A) Data goals
B) Data relationships
C) Data marketing
D) Data marts

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A data point is an individual item on a graph or chart.

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Within the data warehouse model, the external databases could include competitor information, industry information, mailing lists, and stock market analysis.

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