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The primary difference is to whom the in...View Answer
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A) Growth in the use of e-mail for direct marketing is uncertain.
B) Studies show that a large percentage of such e-mails go directly to customers' spam folders.
C) Riverdale has traditionally used catalogs for its direct marketing efforts.
D) Not everyone who has used this medium for direct marketing has been successful.
E) Only interested customers will go through such messages in great detail.
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A) The low-rent, low-tax area is located farther from delivery sites.
B) West Coast Unlimited's competitors often place their warehouses in relatively expensive locations.
C) Better use of technology could reduce distribution costs more than a relocation could.
D) Final customers are almost always unaware of the location of the wholesaler.
E) Delayed shipments from suppliers are already creating problems for West Coast Unlimited's distribution network.
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A) Many mainstream companies such as P&G, Dell, Disney, and Bose have begun using infomercials to sell their wares.
B) ValueNet could slightly modify its telemarketing techniques and receive a much better customer response.
C) TV media production costs are expected to increase substantially as the economy moves toward recovery.
D) The majority of Americans have registered their telephone numbers with the National Do Not Call Registry, and the number of registered numbers continues to grow.
E) Despite objections and angry responses to cold calls, total sales from telephone marketing have been steady over the years.
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A) discount houses
B) catalog showrooms
C) second-hand stores
D) factory outlets
E) direct-response bargain marketing
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A) wholesaler
B) retailer
C) sales agent
D) broker
E) direct marketer
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A) creative selling
B) direct marketing
C) interactive marketing
D) missionary selling
E) personal selling
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A) Internet advertising allows target audiences to learn more about products that interest them.
B) Exposure control is a problem associated with all media types.
C) The ability to avoid unwanted ads is an important aspect of privacy.
D) Audiences can be forced to watch the entire message using technology.
E) Internet advertising is too new to evaluate its effectiveness.
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The advantages of trucks include flexibi...View Answer
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An electronic storefront is a seller's w...View Answer
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A) public warehouses
B) store stockrooms
C) relay warehouses
D) private warehouses
E) storage warehouses
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A) railroads
B) planes
C) pipelines
D) water carriers
E) trucks
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By adding perceived value to a given pro...View Answer
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A) contests that reward winners with free samples of the product
B) free items given out at trade shows
C) coupons for reduced prices on certain products
D) reduced-price items available upon purchase of a product
E) reduced-price items available during a sales promotion
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For B2B promotions,industries sponsor tr...View Answer
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