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Exam 8: Digital Marketing

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Question 31

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Which is paid content in an article about a problem?

A) Branded content
B) Directed content
C) Native advertising
D) Social content

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Question 32

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What is content marketing and what are the keys to its success?

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Content marketing or branded-content,con...

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Question 33

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A customer-centric design seeks to allow individuals to easily locate merchandise on a webpage.

Web analytics allow a company to develop email campaigns that offer the greatest chance of response.

The majority of web traffic begins at a search engine.

Digital marketing combines the components of e-commerce,internet marketing,and mobile marketing.

Marketing on cell phones and smartphones is which type of marketing?

Advertising to consumers where they are located through their mobile device is called:

Bandwidth used by countries around the world has now been standardized allowing for easier global e-commerce activities.

Which re-engages individuals who have visited a site but did not make purchases?

Digital marketing combines each of the following except:

Two keys to text message mobile advertising include careful timing of the message and using geo-targeting so only consumers close to the retailer or business receive the text.

Offline channel integration is important because it aids in attracting and keeping customers.

Printing a brand's web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:

When Tide offers tips on how to get tough stains out of clothes,which type of incentive is being used?

Branded content should be updated regularly,which according to most experts should be:

Beyond apprehension about identity theft and fraud with e-commerce,consumers worry that firms will sell personal information that should remain private.

Cyberbait includes any type of lure or attraction that brings web customers to visit a brick-and-mortar store.

A company-sponsored blog can provide valuable insights into how customers view the company,its brands,and its products.

Brand spiraling involves using: