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Exam 14: Consumer Decision Making and Diffusion of Innovations

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Question 51

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Within the context of the model of consumer decision making, the ________ represents the internal influences that affect consumers' decision-making processes.

A) marketing mix
B) prepurchase search
C) decision
D) evaluation of alternatives
E) psychological field

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Question 52

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Needs are created when the actual state of a customer declines.

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Question 53

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Tom wants a candy bar and is trying to decide between a Crunch, a Snickers, or a Milky Way. These three candy bars are in Tom's ________.

All consumer decision-making situations require the same degree of information search.

Maria needs a new pair of jeans. She knows that pants from American Eagle, in size 10, tend to fit her very well in the waist and hips and are long enough, so she goes to American Eagle and picks up a pair. Maria's is a case of ________.

Intrapersonal gifting is a state of mind where the giver and the receiver are the same individual.

Which of the following is NOT one of the ways consumers cope with missing information during the decision-making process?

The first stage in the consumer decision-making process is ________.

The ________ component of the consumer decision-making model draws on external influences as sources of information about a particular product that influence a consumer's product-related values, attitudes, and behavior.

Differentiate between the types of gifting and provide an example of each.

Consumers are frequently presented with incomplete information. Identify four strategies that consumers can adopt for coping with missing information.

Extensive problem solving, limited problem solving, and routinized response behavior are three specific levels of ________.

In cases of ________, consumers have experience with the product category and a well-established set of criteria with which to evaluate the brands they are considering.

Diffusion of innovation is the macro process by which the acceptance of an innovation takes place among members of a social system over time.

A product's package, guarantees, mass-media advertising for the product, direct marketing for the product, and the selection of distribution channels to move the product from the manufacturer to the consumer are examples of ________.

Airplanes, radios, TVs, automobiles, fax machines, PCs, videocassette recorders, and the Internet are all examples of dynamically continuous innovations.

A firm's marketing activities that attempt to reach, inform, and persuade consumers to buy and use its products are ________.

Marge and Steve treat themselves (a small family unit) to a Caribbean cruise for their 25^th wedding anniversary. This is an example of ________.

Within the context of the model of consumer decision making, ________ is likely to occur when a consumer is faced with a "problem."

________ are procedures used by consumers to reduce the burden of making complex decisions by providing guidelines or routines that make the process less taxing.