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Exam 7: Testing and Experimenting With New Ideas

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Question 21

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What is necessary for a prototype to be effective?

A) It must be a working model of the product or service.
B) It must communicate what our ideas look like,how they behave,and how they work.
C) It must be the same as the model that will be launched at the start of the business.
D) It must include engineering models or,for a service,an operational plan.

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Question 22

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The text advises that while entrepreneurs should take a "scientific approach" to experimentation,it is not necessary to "act like a scientist." With that in mind,explain what entrepreneurs do not have to do when following the six steps of scientific experimentation.(Address each step individually.)

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Answer will vary somewhat,but the steps ...

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Question 23

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List the three main questions that are crucial to the problem-solution-benefit framework of storyboarding.Then,choose a well-known business and describe how that business' founder might have created its storyboard.

An entrepreneur following the scientific process of experimentation should conduct background research before forming a hypothesis.

When storyboarding,using a ______ can provide a "before and after" that shows your business in action.

Which of the following is the main problem regarding intuition in the role of decision making?

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework highlights the fact that most women cannot afford designer clothes?

Keiran wants to add a new feature to his website but doesn't want to invest hours of his time to develop and build it.He simply wants to know if customers will actually click the button.What test should he use?

A viable experiment identifies a clear hypothesis.

A prototype is often created before a pilot test is conducted.

Preselling is a testing technique to book orders for a product before it is developed.

Anthony is thinking of starting a small hot dog cart that he will take to the beach area in San Diego,California.Before starting,he investigates city ordinances and talks to vendors in the beach area.He also talks to people at the local parks who sell hot dogs to find out what makes their business successful.Anthony is conducting what stage of the scientific process?

An entrepreneur has a website where customers think they are interfacing with his actual product but it is actually the entrepreneur behind the scenes who is manually providing the service.This is called the ______ test.

A prototype is best described as which of the following?

What is the term used in the text to describe a rough sketch of a basic business plan on any available paper?

Before opening his new bakery,Carlos received numerical ratings for each of his products from family and friends he enlisted as tasters.Now,Carlos is adding up the ratings for each variety.What step in the scientific process of experimentation is Carlos engaged in?

What is the goal of experiential prototyping?

Describe an experience you had while traveling or engaging in a new activity.Identify what the experience was and what elements you later incorporated into your life.

Describe how experimentation helps a company move forward in a careful and cost-effective manner.

Compare and contrast the button to nowhere and wizard of Oz experiments.Include the goal of each type of experiment.