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Exam 12: Dimensions of Marketing Strategy

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Question 51

Multiple Choice

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Magazines located next to the checkout counter at a grocery store would probably be classified as:

A) shopping products.
B) convenience products.
C) processed materials.
D) specialty products.
E) accessory equipment.

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Question 52

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The exclusive use of advertising indicates a _____.

A) test-marketing strategy
B) push strategy
C) pull strategy
D) positioning strategy
E) pricing strategy

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Question 53

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_____ is a variation of traditional advertising in which marketers attempt to create a trend or acceptance of a product.

_____ are specifically noted for their flexibility in terms of reachability and packaging requirements for transporting products.

Farmers who sell their fruit and vegetables to consumers at roadside stands or farmer's markets use a _____ consumer marketing channel.

Gucci bags often run into thousands of dollars.What kind of a pricing strategy is used by the company?

High-quality items such as musical instruments,sailboats,and airplanes will most likely use _____.

Varnish is an example of:

Inventory control,transportation,and warehousing are all examples of activities of:

_____ encourages consumers to make purchases based on emotion rather than rational considerations about the price.

Many consumers associate high prices with high quality.In view of this assumption,some of the cosmetics companies use the _____ strategy to price their products.

Which of the following elements of the promotion mix involves direct inducements offering added value or some other incentive for buyers to enter into an exchange?

Which of the following elements is the most flexible variable in the marketing mix?

Because consumers associate a drug's price with potency,some pharmaceutical companies use the _____ strategy to price their over-the-counter drugs.

Mocha Café initially charged a low price for its cuisine and then raised the price after gaining a large market share.Which of the following pricing strategies did Mocha Café use in this scenario?