A) When salespeople loosely describe their goods or services in glowing terms, those statements cannot be relied upon by the potential buyer.
B) Courts tend to favor salespersons in misrepresentation cases when the customer lacks product knowledge.
C) When a salesperson makes claims of a "factual nature" regarding a service's inherent capabilities, the law treats these comments as statements of fact and warranties.
D) A salesperson's opinion of the quality of the product being sold is known as sales puffery and is not legally actionable.
E) To "stay legal" a salesperson needs to understand the difference between general statements of praise and statements of fact.
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Multiple Choice
A) misrepresentation.
B) reciprocal selling.
C) a Green River dealership.
D) discriminatory selling.
E) a tie-in sale.
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True/False
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True/False
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Short Answer
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Multiple Choice
A) misrepresentation.
B) bribery.
C) reciprocity.
D) exclusive dealership.
E) sales restrictions.
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Multiple Choice
A) is at the conventional level
B) remains too stationary
C) changes based on the situation
D) is too distant from the circumstances
E) relies on conflicting belief systems
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Short Answer
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Multiple Choice
A) character
B) integrity
C) synergy
D) values
E) trust
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True/False
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Multiple Choice
A) misuse of relationship marketing.
B) sales puffery.
C) misrepresentation.
D) a warranty of fact.
E) a statement of fact.
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Essay
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True/False
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Essay
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Essay
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Multiple Choice
A) breach of trust.
B) intelligence gathering.
C) tattling.
D) whistle-blowing.
E) fact-finding.
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Multiple Choice
A) co-workers.
B) managers.
C) customers.
D) friends.
E) employers.
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True/False
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Multiple Choice
A) Splitting commissions with fellow employees to win a sales contest.
B) Taking the family to Disneyworld and writing it off on the expense account.
C) Attending a college course on company time.
D) Attending college in the evening but taking an afternoon off to prepare for class.
E) Giving a $10 dollar gift to a $10,000 customer.
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True/False
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