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When you are reading your textbook,your brain changes the words you are reading into a meaningful neural code that it can use.In memory,this process is called


A) encoding.
B) storage.
C) retrieval.
D) attention.

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Jorge knows that Monika goes to a lot of parties.When Bella asks Jorge what Monika is like, he tells him that Monika drinks a lot of alcohol.Even though Jorge only knows that Monika Goes to parties,he tells Bella that Monika drinks a lot because he


A) has a schema about going to parties that includes drinking alcohol.
B) did not encode the original information about Monika properly.
C) has a memory bias against people who like to go to parties.
D) retrieved his memory about Monika in a context that involved drinking alcohol.

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After reading your textbook,you are able to maintain the bold key words in coded representations in a network of neurons in your brain.In memory,this process is called


A) retrieval.
B) attention.
C) encoding.
D) storage.

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Travis is taking a new medicine that has a side effect of disrupting his short-term storage. Based on this fact,you know that Travis will have difficultly recalling


A) a photograph he saw less than a second ago.
B) a phone number he heard 15 seconds ago.
C) the multiplication tables he learned in third grade.
D) how to ride his bicycle.

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In memory,the storage phase of information processing lasts


A) several seconds.
B) several hours.
C) several days.
D) from a second to a lifetime.

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Short-term storage has a(n)


A) limited capacity.
B) unlimited capacity.
C) duration of up to a day.
D) unlimited duration.

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Sensory storage


A) holds the information for up to 20 seconds.
B) is encoded only by the eyes and ears.
C) has a relatively large capacity.
D) involves primarily semantic encoding.

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Patient H.M.had part of his medial temporal lobes,including the hippocampus,removed to eliminate seizures.After his surgery,H.M.could no longer


A) remember his life before the surgery.
B) retrieve old implicit memories.
C) form new explicit memories.
D) form new implicit memories.

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Describe two ways that we forget.Explain what causes each type of forgetting,and provide an example of each type of forgetting.

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There are three main ways that we forget...

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Your friend starts talking about a new puppy that she just rescued.This discussion activates your knowledge about dogs.Since this knowledge is maintained in long-term storage in a network of associations,when you hear about her new puppy


A) all words associated with pet will be activated equally.
B) all words associated with dog will be activated equally.
C) weaker words associated with dog will be activated first.
D) stronger words associated with dog will be activated first.

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You study Spanish during high school but then take Portuguese when you are in college. You have trouble learning Portuguese because the Spanish you learned in high school Keeps coming to mind.This outcome is most likely due to


A) anterograde amnesia.
B) retrograde amnesia.
C) proactive interference.
D) retroactive interference.

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Carson tries to convince his instructor to give the final exam in the same room where the class is held because he learned that it would improve his chances of getting a better grade. Which memory concept is Carson using?


A) state-dependent memory
B) context-dependent memory
C) flashbulb memory
D) episodic memory

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Describe filter theory.What psychological phenomenon does filter theory help explain? Provide a real-life example of the kind of stimuli that are allowed through the filter.

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Filter theory explains how we selectivel...

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Ashley studies for her upcoming psychology exam while sitting on her sunny front porch. When she takes the exam in a dimly lit lecture hall,she does poorly on the exam.Which of the Following could have influenced her ability to recall the necessary exam information?


A) context-dependent memory
B) flashbulb memory
C) proactive interference
D) suggestibility

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Remembering how to ice skate is most likely an example of ________ memory.


A) explicit
B) procedural
C) semantic
D) episodic

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Implicit procedural memories are stored in the part of the brain called the


A) temporal lobe.
B) hippocampus.
C) prefrontal cortex.
D) cerebellum.

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Short-term storage


A) holds information for up to a second.
B) involves primarily semantic encoding.
C) has virtually unlimited capacity.
D) uses working memory to help maintain information.

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Which of the following is the memory storage that very briefly maintains the physical characteristics of a stimulus?


A) sensory memory
B) episodic memory
C) procedural memory
D) flashbulb memory

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Yolanda has a brain tumor.As the tumor gets bigger,Yolanda can no longer form new memories in long-term storage.Yolanda most likely has ________ amnesia.


A) anterograde
B) retrograde
C) proactive
D) retroactive

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Prospective memory limits the cognitive resources available for other tasks because it


A) reduces the number of items we can maintain in short-term storage.
B) interferes with information processing from sensory storage.
C) disrupts the encoding process in short-term storage.
D) interrupts information processing in sensory storage.

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