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A document that tests the feasibility of a business idea,describes ways to raise capital,and serves as a road map for future operations is called a


A) Code of ethics
B) Mission statement
C) Business plan
D) Strategic plan

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A condensed abstract of a business plan used to spark reader interest and to highlight critical information is called a/an


A) Business plan
B) Strategic plan
C) Executive summary
D) Code of ethics

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The marketing plan section of the business plan is where alternative plans are established in case the unexpected should occur.

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The overall appearance of a business plan is not important; content is what counts.

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The financial document that shows the amount of money a business has on hand at the beginning of a time period,receipts,and money paid out is called a/an


A) Cash-flow statement
B) Projected earnings statement
C) Sources and uses of funds
D) Income statement

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The make-or-buy decision involves deciding what will be produced and what will be purchased in a manufacturing business.

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Which of the following sections of the manufacturing and operations section of the business plan discusses what will be produced in the plant and what components will be purchased to be assembled into the finished product?


A) Labor force
B) Facilities
C) Make-or-buy policy
D) Control systems

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A document that graphically shows how job positions fit within an organization is sometimes included in the appendix of a plan.This document is referred to as a/an


A) Mission statement
B) Network diagram
C) Organization chart
D) Control chart

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Developing adequate parking for a business establishment involves which area of the manufacturing and operations plan?


A) Facilities
B) Geographic location
C) Labor force
D) Control system

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Which of the following is not a general guideline for writing a business plan?


A) Keep the audience in mind.
B) Keep the plan brief.
C) Obtain help when needed.
D) Begin with the executive summary.

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The most important section of a business plan is the executive summary.

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A good executive summary provides the opportunity to develop an elevator pitch.What is an elevator pitch?


A) The approach you take when selling elevators
B) The short explanation of your business idea condensed to its essence
C) Directions you provide vendors to find your business
D) A list of your products

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In terms of appearance,a business plan should be


A) Handwritten
B) Professionally prepared by outside experts
C) Printed and spiral bound
D) Printed on gold-leaf-trimmed pages

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Which of the following is not included in the marketing plan section of the business plan?


A) How sales forecasts will be reached
B) Marketing objectives
C) Identification of potential markets
D) Cash-flow statements

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The marketing plan section of the business plan stresses the manufacturing and operations plan that will be needed to produce the product.

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Financial data should never be included in a business plan's executive summary.

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In her business plan,Jane indicates that her new company will rely on word-of-mouth advertising for the first few years.This is an example of which common error in writing business plans?


A) Depending on outdated industry comparisons
B) Making unsubstantiated assumptions
C) Misunderstanding financial information
D) Lacking marketing strategies

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All but which of the following benefits might arise for a community in which a small business is located?


A) Economic development
B) Community development
C) Human development
D) Social development

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The 18-to-25 year old female market is an example of a consumer demographic.

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A common mistake made in writing business plans is for the small business owner to propose investing none of their own money in the business.

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