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Exam 12: Product and Promotion: Creating and Communicating Value

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Question 71

Multiple Choice

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In the context of business products, _____ consist of small-ticket items that businesses consume on an ongoing basis but do not become part of the final product.

A) maintenance products
B) processed materials
C) unsought products
D) accessory equipment

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Question 72

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In the growth stage of the product life cycle, competition:

A) is virtually nonexistent.
B) begins as firms enter the market with new variations of existing products.
C) decreases with many weaker firms already leaving the market.
D) spurs major price cuts, which dramatically cut into profits.

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Question 73

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Graham's Choicest is a popular brand of dairy products. The brand plans to introduce two new flavors of milkshakes in the market. Before starting the production and manufacturing of the new products, the company asks mall visitors in three different locations to try out the samples of its new offerings and give their feedback. In the given scenario, Graham's Choicest is most likely in the _____ stage of the new product development process.

In the context of business product categories, _____ include the farm and natural products used in producing other products.

An example of a pure service is:

In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of trialability?

Team selling works best for:

A deep association between a marketer and a partner (usually a cultural or sporting event) , which involves promotion of the marketer in exchange for either payment or the provision of goods, is known as _____.

Nexi10, a brand of cell phones, has a marketing strategy that focuses on its cell phones' features such as battery power and processing speed. According to a survey conducted by the company, the consumers are more than satisfied with the features. This scenario reflects that Nexi10 has a good _____.

_____ are brand-new ideas that radically change how people live.

Which of the following is a feature of the growth stage of a product life cycle?

HealthAssure Corp. manufactures Nicoloss, a nicotine-free supplement that helps people overcome their cigarette addiction. To promote its product, the company puts up kiosks inside a college campus. However, the product gets only a mild response from the students. Consequently, the company resorts to more active and aggressive promotional activities. In this scenario, Nicoloss is an example of a(n) _____.

_____ are brands that the producer owns and markets.

In the context of emerging promotional tools, which of the following is a popular term for buzz marketing?

The product life cycle can be dramatically different across individual products and product categories, and predicting the exact shape and length of the life cycle is impossible.

A fast-food restaurant serves the student community within a university campus. The restaurant newly introduces pocket-friendly combo meals in its menu. The meals become so popular that the rest of the items on the menu are rarely ordered. Which of the following is being exemplified in this scenario?

Dominic is the owner of Della Robotics, a business that deals in industrial robots that are mostly sold to the manufacturing industry. The strong point of Dominic's business is that he personally contacts his buyers and takes part in the negotiation process. Moreover, his company customizes the robots. In this scenario, the product manufactured by Della Robotics falls under the category of _____.

Blush Clinique, a makeup company based in New York, introduces a range of cream-based lipsticks. It puts up booths in all the high-end malls of the city where it allows the visitors to sample the new products. In the context of product adoption and diffusion, Blush Clinique illustrates the characteristic of:

In the context of a new product, the sales of the product most likely peak during the _____ of its life cycle.

In order to promote its brand, Lambrotto, an Italian manufacturer of leather shoes, makes a deal with the organizers of an upcoming baseball league. Lambrotto pays the organizers a substantial sum of money to have the brand's banners with its logo and slogans displayed all across the baseball ground and the stadium. Lambrotto engages in this activity to gain maximum visibility. This scenario exemplifies _____.