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Scenario 16-6 ​ Dean goes to the grocery store to buy chips and soda for a party. He purchases brand name products even though generic versions are available at lower prices. His friend John says he was irrational to spend more for a nearly identical product. His friend Martina agreed with Dean's decision to spend more for the brand name products. -Refer to Scenario 16-6. Which friend is a critic of brand names?

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Entry of new firms in monopolistically competitive industries can convey a negative externality on producers because firms lose customers and profits from the entry of new competitors. This externality is called the

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business-s...

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One characteristic of an oligopoly market structure is


A) firms in the industry are typically characterized by very diverse product lines.
B) firms in the industry have some degree of market power.
C) products typically sell at a price equal to their marginal cost of production.
D) the actions of one seller have no impact on the profitability of other sellers.

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In a market that is characterized by imperfect competition,


A) firms are price takers.
B) there are always a large number of firms.
C) there are at least a few firms that compete with one another.
D) the actions of one firm in the market never have any impact on the other firms' profits.

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Figure 16-3 Figure 16-3   -Refer to Figure 16-3. At the profit-maximizing, or loss-minimizing, output level, how many units of output will the firm in this figure produce? A) 20 B) 30 C) 40 D) This firm will choose not to produce. -Refer to Figure 16-3. At the profit-maximizing, or loss-minimizing, output level, how many units of output will the firm in this figure produce?


A) 20
B) 30
C) 40
D) This firm will choose not to produce.

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Scenario 16-4 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)  Quantity  Price  MR  MC  ATC 20$5.60$5.20$2.20$2.0540$5.20$4.40$2.40$2.1060$4.80$3.60$2.60$2.1580$4.40$2.80$2.80$2.20100$4.00$2.00$3.00$2.25120$3.60$1.20$3.20$2.30140$3.20$0.40$3.40$2.35160$2.80$0.40$3.60$2.40180$2.40$1.20$3.80$2.45\begin{array}{|l|l|l|l|l|}\hline \text { Quantity } & \text { Price } & \text { MR } & \text { MC } & \text { ATC } \\\hline 20 & \$ 5.60 & \$ 5.20 & \$ 2.20 & \$ 2.05 \\\hline 40 & \$ 5.20 & \$ 4.40 & \$ 2.40 & \$ 2.10 \\\hline 60 & \$ 4.80 & \$ 3.60 & \$ 2.60 & \$ 2.15 \\\hline 80 & \$ 4.40 & \$ 2.80 & \$ 2.80 & \$ 2.20 \\\hline 100 & \$ 4.00 & \$ 2.00 & \$ 3.00 & \$ 2.25 \\\hline 120 & \$ 3.60 & \$ 1.20 & \$ 3.20 & \$ 2.30 \\\hline 140 & \$ 3.20 & \$ 0.40 & \$ 3.40 & \$ 2.35 \\\hline 160 & \$ 2.80 & -\$ 0.40 & \$ 3.60 & \$ 2.40 \\\hline 180 & \$ 2.40 & -\$ 1.20 & \$ 3.80 & \$ 2.45 \\\hline\end{array} -Refer to Scenario 16-4. How many ice cream cones should Peter sell in one day to maximize his profits?

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In markets where the government imposes an excise tax on unit sales, it also has a tendency to dabble with restrictions on advertising (for example, cigarettes and hard liquor). Do potential (or actual) restrictions on advertising in these markets serve the interest of a government that is interested in maximizing its tax revenue from the sale of these products? Explain your answer.

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In the case of the examples given, deman...

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Figure 16-6 The figure is drawn for a monopolistically competitive firm. Figure 16-6 The figure is drawn for a monopolistically competitive firm.   ​ -Refer to Figure 16-6. The firm's maximum profit A) is −$7,000. B) is −$5,000. C) is −$2,000. D) cannot be determined from the figure. ​ -Refer to Figure 16-6. The firm's maximum profit


A) is −$7,000.
B) is −$5,000.
C) is −$2,000.
D) cannot be determined from the figure.

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The fact that monopolistically competitive firms charge a price that exceeds marginal cost is responsible for the


A) product-variety externality that is observed in monopolistically competitive markets.
B) inefficiencies of the long-term losses earned by monopolistically copmetitive firms.
C) business-stealing externality that is observed in monopolistically competitive markets.
D) persistence of positive profits into the long run for monopolistically competitive firms.

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Monopolistic competition is the only market structure that features many sellers.

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The two types of imperfectly competitive markets are


A) monopoly and monopolistic competition.
B) monopoly and oligopoly.
C) monopolistic competition and oligopoly.
D) monopolistic competition and cartels.

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Which of the following industries has the highest concentration ratio?


A) Jeans
B) Cheese
C) Soda
D) Restaurants

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If a firm in a monopolistically competitive market successfully uses advertising to decrease the elasticity of demand for its product, the firm will


A) be able to increase its markup over marginal cost.
B) eventually have to reduce price to remain competitive.
C) increase the welfare of society.
D) reduce its average total cost.

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In the debate between the critics and defenders of advertising, what conclusion have policymakers come to regarding the effect of advertising on competition - advertising makes markets more competitive or less competitive?

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Figure 16-4 ​ ​ Graph (a) Figure 16-4 ​ ​  Graph (a)     Graph (b)     Graph (c)     Graph (d)     ​ ​ -Refer to Figure 16-4. Graph (b)  is consistent with a firm in a monopolistically competitive market that is A) not in long-run equilibrium. B) earning a positive economic profit. C) producing its efficient scale of output. D) in long-run equilibrium. Graph (b) Figure 16-4 ​ ​  Graph (a)     Graph (b)     Graph (c)     Graph (d)     ​ ​ -Refer to Figure 16-4. Graph (b)  is consistent with a firm in a monopolistically competitive market that is A) not in long-run equilibrium. B) earning a positive economic profit. C) producing its efficient scale of output. D) in long-run equilibrium. Graph (c) Figure 16-4 ​ ​  Graph (a)     Graph (b)     Graph (c)     Graph (d)     ​ ​ -Refer to Figure 16-4. Graph (b)  is consistent with a firm in a monopolistically competitive market that is A) not in long-run equilibrium. B) earning a positive economic profit. C) producing its efficient scale of output. D) in long-run equilibrium. Graph (d) Figure 16-4 ​ ​  Graph (a)     Graph (b)     Graph (c)     Graph (d)     ​ ​ -Refer to Figure 16-4. Graph (b)  is consistent with a firm in a monopolistically competitive market that is A) not in long-run equilibrium. B) earning a positive economic profit. C) producing its efficient scale of output. D) in long-run equilibrium. ​ ​ -Refer to Figure 16-4. Graph (b) is consistent with a firm in a monopolistically competitive market that is


A) not in long-run equilibrium.
B) earning a positive economic profit.
C) producing its efficient scale of output.
D) in long-run equilibrium.

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Which of the following statements is correct?


A) The more similar Firm A's product is to Firm B's product, the more likely Firm A is to advertise.
B) Monopolistically competitive firms advertise in order to increase the elasticity of the demand curve they face.
C) According to the signaling theory, the more product information an advertisement contains the more effective it is.
D) Brand names may help consumers if they provide information about the quality of a product when acquiring such information is difficult.

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Table 16-1 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries. ​ ​  Firm  Industry A  Industry B  Industry C  Industry D 150,00018,00037,00040,000247,00017,75036,50039,000343,00017,25035,50037,000438,00016,50034,00034,000532,00015,50032,00030,000625,00014,25029,50025,000717,00012,75026,50019,00088,00011,00023,00012,000 Total 270,000130,000300,000250,000\begin{array} { | c | c | c | c | c | } \hline \text { Firm } & \text { Industry A } & \text { Industry B } & \text { Industry C } & \text { Industry D } \\\hline 1 & 50,000 & 18,000 & 37,000 & 40,000 \\\hline 2 & 47,000 & 17,750 & 36,500 & 39,000 \\\hline 3 & 43,000 & 17,250 & 35,500 & 37,000 \\\hline 4 & 38,000 & 16,500 & 34,000 & 34,000 \\\hline 5 & 32,000 & 15,500 & 32,000 & 30,000 \\\hline 6 & 25,000 & 14,250 & 29,500 & 25,000 \\\hline 7 & 17,000 & 12,750 & 26,500 & 19,000 \\\hline 8 & 8,000 & 11,000 & 23,000 & 12,000 \\\hline \text { Total } & \mathbf { 2 7 0 , 0 0 0 } & \mathbf { 1 3 0 , 0 0 0 } & \mathbf { 3 0 0 , 0 0 0 } & \mathbf { 2 5 0 , 0 0 0 } \\\hline\end{array} ​ -Refer to Table 16-1. Which industry has the lowest concentration ratio?


A) Industry C
B) Industry B
C) Industry A
D) Industry D

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Free entry eliminates long-run profits for firms in competitive and monopolistic industries.

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When the loss from a business-stealing externality exceeds the gain from a product-variety externality,


A) firms are more likely to operate at efficient scale.
B) there are likely to be too many firms in a monopolistically competitive market.
C) market efficiency is likely to be enhanced by the entry of new firms.
D) all firms are earning negative economic profit.

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Figure 16-9 ​ Figure 16-9 ​   ​ -Refer to Figure 16-9. If this firm profit-maximizes, what price will it charge? ​ -Refer to Figure 16-9. If this firm profit-maximizes, what price will it charge?

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