Question 1

Government controls over business were drastically weakened during the presidency of
Ronald Reagan (1981--1989).

Accepted Answer

A) True 
 B)False

Question 2

Unlike the other digital companies, Facebook lacks to access the Internet and digital media.

Accepted Answer

A)   hardware devices
B)   funding
C)   data
D)   leverage
E)   All of the options are correct.F) A) and E)
G) A) and D)

Question 3

Historically, companies that distribute services like radio, cable, and the Internet tend to stay away from producing actual content like music and movies.

Accepted Answer

A) True 
 B)False

Question 4

Because of the rise of specialization, people under eighteen and women over thirty-five have more cable television shows targeted at them.

Accepted Answer

A) True 
 B)False

Question 5

The book publishing and motion-picture industries are both examples of .

Accepted Answer

A)   monopolies
B)   oligopolies
C)   O & Os
D)   limited competition
E)   None of the above options is correct.F) A) and E)
G) B) and E)

Question 6

How might diversification be used to skirt antitrust laws?

Accepted Answer

A)   Employing minorities tends to make regulators happy and reluctant to target companies.
B)   It gets local communities to issue licensed monopolies, such as is the case with many
C)   By buying up lots of different media products, a company can avoid the appearance of monopolizing any one product, yet still be large enough that it only really competes with a handful of other similar companies.
D)   A company avoids U.S. antitrust laws by buying up media companies around the world.
E)   None of the options is correct.F) B) and E)
G) A) and D)

Question 7

A monopoly exists when a small number of firms control an industry, either nationally or locally.

Accepted Answer

A) True 
 B)False

Question 8

The success of Snow White, Fantasia, and Pinocchio propelled the Disney Company to major studio status.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following best describes limited competition?

Accepted Answer

A)   A single firm that dominates an industry
B)   A market that has many producers and sellers, but only a few products
C)   A few firms that dominate an industry
D)   Customers that pay directly for media goods, such as a cable TV or a magazine
E)   A company that is limited in the way it can compete with its rivals, as in the case of price fixingF) B) and C)
G) A) and E)

Question 10

Which of the following is one reason that companies like Viacom don't want their content on the Internet for free?

Accepted Answer

A)   They are afraid that consumers will think that their content is poor quality because it is free.
B)   They aren't sure that having their content available for free on the Internet is really helping attract paying customers.
C)   They are afraid that sites like YouTube and Vimeo will claim credit for creating the
D)   They don't think the Internet is a sophisticated enough medium for their content.
E)   None of the options is correct.F) B) and D)
G) B) and E)

Question 11

Match the federal laws with their effects.
-Sherman Antitrust Act

Accepted Answer

A)  Permitted Baby Bells entry into the cable TV business
B)  Broke up the Standard Oil Company
C)  Limited anticompetitive mergers
D)  Allowed dealers to sell competing productsE) None of the above
F) B) and C)

Question 12

When a media business relies on indirect payments for most of its revenue, consumers tend to .

Accepted Answer

A)   become commodities to be "sold" to advertisers, who are the real clients
B)   become completely unimportant
C)   have the ability to communicate their preferences immediately
D)   have the power to determine the type of advertising used
E)   None of the above options is correct.F) B) and E)
G) A) and D)

Question 13

Which of the following companies owns YouTube?

Accepted Answer

A)   Viacom
B)   General Electric
C)   Google
D)   Disney
E)   AOLF) C) and D)
G) A) and E)

Question 14

Baywatch is an example of an American TV production that was more successful in foreign countries than in the United States.

Accepted Answer

A) True 
 B)False

Question 15

The transition to an information economy was characterized by .

Accepted Answer

A)   an increasingly centralized and permanent workforce
B)   intense product rivalry between one country and another
C)   an emphasis on mass rather than niche markets
D)   the rise of transnational media industries
E)   the ever-increasing power of labor union movementsF) C) and D)
G) B) and D)

Question 16

Because today's flexible economy demands fast product development, smaller media companies have an advantage over their larger competitors.

Accepted Answer

A) True 
 B)False

Question 17

Match the federal laws with their effects.
-Clayton Antitrust Act

Accepted Answer

A)  Permitted Baby Bells entry into the cable TV business
B)  Broke up the Standard Oil Company
C)  Limited anticompetitive mergers
D)  Allowed dealers to sell competing productsE) B) and D)
F) A) and B)

Question 18

Match the federal laws with their effects.
-1996 Telecommunications Act

Accepted Answer

A)  Permitted Baby Bells entry into the cable TV business
B)  Broke up the Standard Oil Company
C)  Limited anticompetitive mergers
D)  Allowed dealers to sell competing productsE) A) and D)
F) B) and C)

Exam 13: Media Economics and the Global Marketplace

When a media business relies on indirect payments for most of its revenue, consumers tend to .

Correct Answer
verified

How might diversification be used to skirt antitrust laws?

Correct Answer
verified

Historically, companies that distribute services like radio, cable, and the Internet tend to stay away from producing actual content like music and movies.

Correct Answer
verified

Unlike the other digital companies, Facebook lacks to access the Internet and digital media.

Correct Answer
verified

Because of the rise of specialization, people under eighteen and women over thirty-five have more cable television shows targeted at them.

Correct Answer
verified

Match the federal laws with their effects. -Sherman Antitrust Act

Correct Answer
verified

Match the federal laws with their effects. -1996 Telecommunications Act

Correct Answer
verified

A monopoly exists when a small number of firms control an industry, either nationally or locally.

Correct Answer
verified

Match the federal laws with their effects. -Clayton Antitrust Act

Correct Answer
verified

Which of the following is one reason that companies like Viacom don't want their content on the Internet for free?

Correct Answer
verified

The success of Snow White, Fantasia, and Pinocchio propelled the Disney Company to major studio status.

Correct Answer
verified

The transition to an information economy was characterized by .

Correct Answer
verified

Government controls over business were drastically weakened during the presidency of Ronald Reagan (1981--1989).

Correct Answer
verified

The book publishing and motion-picture industries are both examples of .

Correct Answer
verified

Baywatch is an example of an American TV production that was more successful in foreign countries than in the United States.

Correct Answer
verified

Because today's flexible economy demands fast product development, smaller media companies have an advantage over their larger competitors.

Correct Answer
verified

Which of the following best describes limited competition?

Correct Answer
verified

Which of the following companies owns YouTube?

Correct Answer
verified

Exam 13: Media Economics and the Global Marketplace

When a media business relies on indirect payments for most of its revenue, consumers tend to .

Correct AnswerverifiedShow Answer

How might diversification be used to skirt antitrust laws?

Correct AnswerverifiedShow Answer

Historically, companies that distribute services like radio, cable, and the Internet tend to stay away from producing actual content like music and movies.

Correct AnswerverifiedShow Answer

Unlike the other digital companies, Facebook lacks to access the Internet and digital media.

Correct AnswerverifiedShow Answer

Because of the rise of specialization, people under eighteen and women over thirty-five have more cable television shows targeted at them.

Correct AnswerverifiedShow Answer

Match the federal laws with their effects. -Sherman Antitrust Act

Correct AnswerverifiedShow Answer

Match the federal laws with their effects. -1996 Telecommunications Act

Correct AnswerverifiedShow Answer

A monopoly exists when a small number of firms control an industry, either nationally or locally.

Correct AnswerverifiedShow Answer

Match the federal laws with their effects. -Clayton Antitrust Act

Correct AnswerverifiedShow Answer

Which of the following is one reason that companies like Viacom don't want their content on the Internet for free?

Correct AnswerverifiedShow Answer

The success of Snow White, Fantasia, and Pinocchio propelled the Disney Company to major studio status.

Correct AnswerverifiedShow Answer

The transition to an information economy was characterized by .

Correct AnswerverifiedShow Answer

Government controls over business were drastically weakened during the presidency of Ronald Reagan (1981--1989).

Correct AnswerverifiedShow Answer

The book publishing and motion-picture industries are both examples of .

Correct AnswerverifiedShow Answer

Baywatch is an example of an American TV production that was more successful in foreign countries than in the United States.

Correct AnswerverifiedShow Answer

Because today's flexible economy demands fast product development, smaller media companies have an advantage over their larger competitors.

Correct AnswerverifiedShow Answer

Which of the following best describes limited competition?

Correct AnswerverifiedShow Answer

Which of the following companies owns YouTube?

Correct AnswerverifiedShow Answer

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