A) the indigenous characteristics of respondents such as age, sex and occupation)
B) characteristics of the data collection procedure questions asked, length of the interview)
C) respondents who refuse to clarify their answers and who seem anxious to end the interview.
D) respondents who forget how many times in the past month they have been shopping and who underestimate or overestimate the number of
Times when asked.
E) None of the above.
Correct Answer
verified
Multiple Choice
A) no response rates.
B) low response rates.
C) high response rates.
D) nonfeasibility.
E) none of the above.
Correct Answer
verified
Multiple Choice
A) switching to an alternative mode of data collection
B) increasing the sample size
C) validating a certain percentage of completed interviews
D) disguising the purpose of the research project
E) none of the above
Correct Answer
verified
Multiple Choice
A) the research information sought.
B) the quantity of information required.
C) the availability of respondents.
D) the budget allocated for the research study.
E) the survey method employed.
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) 1
B) 2
C) 3
D) 2 and 3
E) 1, 2, and 3
Correct Answer
verified
Multiple Choice
A) what the respondents did or did not do
B) where the action takes place
C) the timing of action
D) the frequency or persistence of behavior
E) all of the above
Correct Answer
verified
Multiple Choice
A) offer an incentive
B) pre-notify people of the survey
C) use colored questionnaires
D) use first class mail
E) none of the above
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) virtually everyone can be reached
B) cost is relatively low
C) a good way to reach executives and other important people
D) eliminates interviewer bias
E) none of the above
Correct Answer
verified
Multiple Choice
A) structured direct interview
B) structured indirect interview
C) unstructured direct interview
D) unstructured indirect interview
E) none of the above
Correct Answer
verified
Multiple Choice
A) the recruitment and selection of interviewers.
B) the training of interviewers.
C) the motivation of interviewers.
D) the control of interviewers.
E) all of these.
Correct Answer
verified
True/False
Correct Answer
verified
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