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A phenotypic source of refusals refers to


A) the indigenous characteristics of respondents such as age, sex and occupation)
B) characteristics of the data collection procedure questions asked, length of the interview)
C) respondents who refuse to clarify their answers and who seem anxious to end the interview.
D) respondents who forget how many times in the past month they have been shopping and who underestimate or overestimate the number of
Times when asked.
E) None of the above.

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Group administered surveys are characterized by


A) no response rates.
B) low response rates.
C) high response rates.
D) nonfeasibility.
E) none of the above.

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How can the problem of interviewer bias be minimized?


A) switching to an alternative mode of data collection
B) increasing the sample size
C) validating a certain percentage of completed interviews
D) disguising the purpose of the research project
E) none of the above

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The length of the questionnaire depends upon


A) the research information sought.
B) the quantity of information required.
C) the availability of respondents.
D) the budget allocated for the research study.
E) the survey method employed.

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One of the reasons people refuse to participate in surveys is fear of the motives of an interviewer or of the uses to which the data will be put.

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Open-ended questions are most suited for self-administered questionnaires.

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One way to reduce nonresponse error is to try to interview respondents in ways that are less intrusive in their lives

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Which of the following conditions must a researcher reasonably satisfy in order to get meaningful survey results? 1-The population has been correctly defined and the sample is representative of the population. 2-The respondents who are selected are willing to participate. 3-The respondents understand the interviewers' questions and the interviewers correctly record the questions.


A) 1
B) 2
C) 3
D) 2 and 3
E) 1, 2, and 3

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Measuring behavior usually involves:


A) what the respondents did or did not do
B) where the action takes place
C) the timing of action
D) the frequency or persistence of behavior
E) all of the above

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The best way to improve the response rate of mail interviews is to


A) offer an incentive
B) pre-notify people of the survey
C) use colored questionnaires
D) use first class mail
E) none of the above

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Telephone survey is the least expense form of data collection.

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Which one of the following is not true of collecting data by telephone?


A) virtually everyone can be reached
B) cost is relatively low
C) a good way to reach executives and other important people
D) eliminates interviewer bias
E) none of the above

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An interview conducted using a given list of questions asking third person questions is an example of


A) structured direct interview
B) structured indirect interview
C) unstructured direct interview
D) unstructured indirect interview
E) none of the above

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The best solution to minimizing interview errors involves


A) the recruitment and selection of interviewers.
B) the training of interviewers.
C) the motivation of interviewers.
D) the control of interviewers.
E) all of these.

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Respondent's impression of the interviewer impacts interviewer error

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