Question 1

When Martha visited her favorite salon, a salon representative gave her a new moisturizer that was yet to be launched in the market. She was asked to try the product and provide a review about it. In this scenario, Martha acquired information about the new moisturizer through _____.

Accepted Answer

A)   media search
B)   ongoing search
C)   habituation
D)   preattentive processing
E)   experiential search

Question 2

Explain how the recall of brands can have an impact on decision-making.

Accepted Answer

The recall of brands can have a signific...

Question 3

Explain a consumer's ideal state and actual state and the difference between them with an example.

Accepted Answer

A consumer's ideal state refers to the p...

Question 4

Cathy and Don are soon to be parents. Lately, they have been interested in childcare products. In this scenario, Cathy and Don's behavior is an example of _____.

Accepted Answer

A)   ongoing search
B)   online processing
C)   preattentive processing
D)   quick response
E)   situational involvement

Question 5

Two types of external search are prepurchase search and ongoing search.

Accepted Answer

A) True 
 B)False

Question 6

Marketing can help put consumers in a state of problem recognition and motivate them to start the decision process by attempting to create dissatisfaction with the ideal state.

Accepted Answer

A) True 
 B)False

Question 7

Internal information search is:

Accepted Answer

A)   searching for information from within one's reference group.
B)   examining online web information before referring other sources.
C)   accessing information available within one's friends or family.
D)   searching for information from experts, magazines, or ads.
E)   the process of recalling stored information from memory.

Question 8

Rather than remembering all available brands in any given situation, consumers tend to recall a subset of two to eight brands known as a consideration or evoked set.

Accepted Answer

A) True 
 B)False

Question 9

Explain the inverted-U relationship between knowledge and search.

Accepted Answer

The inverted-U relationship between know...

Question 10

Which of the following statements is true of inhibition?

Accepted Answer

A)   It increases the chances of fair judgement toward a brand.
B)   It leads to information overload.
C)   It promotes the equality of preferences toward brands or products in an evoked set.
D)   Consumers may not always consider key aspects of a brand when making a decision.
E)   Consumers may recall information that contradicts their overall beliefs.

Question 11

Explain how confirmation bias alters the nature of internal search.

Accepted Answer

Confirmation bias alters the nature of i...

Question 12

_____ refers to the concept of seeing what we want to see.

Accepted Answer

A)   Online processing
B)   The sleeper effect
C)   Selective perception
D)   Inhibition
E)   The endowment effect

Question 13

Packaging can be an important retrieval cue for food products.

Accepted Answer

A) True 
 B)False

Question 14

Anna sees an ad for Naimo Lands, a theme park. Though she does not remember the price of the ticket or the names of the rides, she remembers how the employees had entertained the crowd during her last trip to Naimo Lands. She also remembers that she was given a gift before she left the park. In this case, the details remembered by Anna can be categorized as _____.

Accepted Answer

A)   ​information gathered for problem recognition
B)   information stored in olfactory memory
C)   recall through external search
D)   nonvivid information
E)   recall of experiences

Question 15

Diana likes Anakia, a tent-making company. When she saw the latest ad for its tents, she could recall how sturdy and easy to use they were. However, she could not recall any flaws about them. This is an example of _____.

Accepted Answer

A)   problem recognition
B)   preference dispersion
C)   information overload
D)   source derogation
E)   confirmation bias

Question 16

Confirmation bias is related to the concept of selective perception.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements is true of an experiential search?

Accepted Answer

A)   It is not used for hedonic products and services.
B)   It involves getting advice from friends, relatives, neighbors, and coworkers.
C)   It increases when a consumer's knowledge is higher and involvement is lower.
D)   It is the least used form of external search.
E)   It involves using product samples or service trials.

Question 18

Priscilla can recall information such as the price, number of shelves, and color of the refrigerator she purchased. However, she cannot recall the refrigerator's capacity. This is an example of inhibition.

Accepted Answer

A) True 
 B)False

Question 19

Discuss the factors that can influence the perception of the actual state.

Accepted Answer

Perception of the actual state can be in...

Question 20

Some marketers include _____ in various marketing elements so that consumers can get more information via cell phone.

Accepted Answer

A)   smart cards
B)   simulations
C)   quick response codes
D)   two-sided messages
E)   retrieval cues

Exam 7: Problem Recognition and Information Search

Marketing can help put consumers in a state of problem recognition and motivate them to start the decision process by attempting to create dissatisfaction with the ideal state.

Correct Answer
verified

Which of the following statements is true of inhibition?

Correct Answer
verified

Which of the following statements is true of an experiential search?

Correct Answer
verified

Some marketers include _____ in various marketing elements so that consumers can get more information via cell phone.

Correct Answer
verified

Explain the inverted-U relationship between knowledge and search.

Correct Answer
Answered by ExamLex AI
The inverted-U relationship between know...
View Answer

Internal information search is:

Correct Answer
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_____ refers to the concept of seeing what we want to see.

Correct Answer
verified

Packaging can be an important retrieval cue for food products.

Correct Answer
verified

Explain how confirmation bias alters the nature of internal search.

Correct Answer
Answered by ExamLex AI
Confirmation bias alters the nature of i...
View Answer

Discuss the factors that can influence the perception of the actual state.

Correct Answer
Answered by ExamLex AI
Perception of the actual state can be in...
View Answer

Rather than remembering all available brands in any given situation, consumers tend to recall a subset of two to eight brands known as a consideration or evoked set.

Correct Answer
verified

When Martha visited her favorite salon, a salon representative gave her a new moisturizer that was yet to be launched in the market. She was asked to try the product and provide a review about it. In this scenario, Martha acquired information about the new moisturizer through _____.

Correct Answer
verified

Two types of external search are prepurchase search and ongoing search.

Correct Answer
verified

Explain a consumer's ideal state and actual state and the difference between them with an example.

Correct Answer
Answered by ExamLex AI
A consumer's ideal state refers to the p...
View Answer

Explain how the recall of brands can have an impact on decision-making.

Correct Answer
Answered by ExamLex AI
The recall of brands can have a signific...
View Answer

Confirmation bias is related to the concept of selective perception.

Correct Answer
verified

Cathy and Don are soon to be parents. Lately, they have been interested in childcare products. In this scenario, Cathy and Don's behavior is an example of _____.

Correct Answer
verified

Correct Answer
verified

Diana likes Anakia, a tent-making company. When she saw the latest ad for its tents, she could recall how sturdy and easy to use they were. However, she could not recall any flaws about them. This is an example of _____.

Correct Answer
verified

Priscilla can recall information such as the price, number of shelves, and color of the refrigerator she purchased. However, she cannot recall the refrigerator's capacity. This is an example of inhibition.

Correct Answer
verified

Exam 7: Problem Recognition and Information Search

Marketing can help put consumers in a state of problem recognition and motivate them to start the decision process by attempting to create dissatisfaction with the ideal state.

Correct AnswerverifiedShow Answer

Which of the following statements is true of inhibition?

Correct AnswerverifiedShow Answer

Which of the following statements is true of an experiential search?

Correct AnswerverifiedShow Answer

Some marketers include _____ in various marketing elements so that consumers can get more information via cell phone.

Correct AnswerverifiedShow Answer

Explain the inverted-U relationship between knowledge and search.

Correct AnswerAnswered by ExamLex AIThe inverted-U relationship between know...View AnswerShow Answer

Internal information search is:

Correct AnswerverifiedShow Answer

_____ refers to the concept of seeing what we want to see.

Correct AnswerverifiedShow Answer

Packaging can be an important retrieval cue for food products.

Correct AnswerverifiedShow Answer

Explain how confirmation bias alters the nature of internal search.

Correct AnswerAnswered by ExamLex AIConfirmation bias alters the nature of i...View AnswerShow Answer

Discuss the factors that can influence the perception of the actual state.

Correct AnswerAnswered by ExamLex AIPerception of the actual state can be in...View AnswerShow Answer

Rather than remembering all available brands in any given situation, consumers tend to recall a subset of two to eight brands known as a consideration or evoked set.

Correct AnswerverifiedShow Answer

When Martha visited her favorite salon, a salon representative gave her a new moisturizer that was yet to be launched in the market. She was asked to try the product and provide a review about it. In this scenario, Martha acquired information about the new moisturizer through _____.

Correct AnswerverifiedShow Answer

Two types of external search are prepurchase search and ongoing search.

Correct AnswerverifiedShow Answer

Explain a consumer's ideal state and actual state and the difference between them with an example.

Correct AnswerAnswered by ExamLex AIA consumer's ideal state refers to the p...View AnswerShow Answer

Explain how the recall of brands can have an impact on decision-making.

Correct AnswerAnswered by ExamLex AIThe recall of brands can have a signific...View AnswerShow Answer

Confirmation bias is related to the concept of selective perception.

Correct AnswerverifiedShow Answer

Cathy and Don are soon to be parents. Lately, they have been interested in childcare products. In this scenario, Cathy and Don's behavior is an example of _____.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Diana likes Anakia, a tent-making company. When she saw the latest ad for its tents, she could recall how sturdy and easy to use they were. However, she could not recall any flaws about them. This is an example of _____.

Correct AnswerverifiedShow Answer

Priscilla can recall information such as the price, number of shelves, and color of the refrigerator she purchased. However, she cannot recall the refrigerator's capacity. This is an example of inhibition.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The inverted-U relationship between know...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Confirmation bias alters the nature of i...
View Answer

Correct Answer
Answered by ExamLex AI
Perception of the actual state can be in...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
A consumer's ideal state refers to the p...
View Answer

Correct Answer
Answered by ExamLex AI
The recall of brands can have a signific...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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