Question 1

Considering what you know about their target markets and merchandise, which of the following retailers is least likely to have an online presence?

Accepted Answer

A)   department stores
B)   convenience stores
C)   category specialists
D)   off-price retailers
E)   full-line discount stores

Question 2

Most category specialists use a predominantly ________ approach to customer service.

Accepted Answer

A)   hands-on
B)   online
C)   self-service
D)   special attention
E)   personalized

Question 3

Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer, while manufacturers need to know

Accepted Answer

A)   if customers are using credit cards or cash to make purchases.
B)   how many employees the retailers have.
C)   where their target customers expect to find their products.
D)   whether the products will fill a customer's self-actualization needs.
E)   whether customers will find the store atmospherics appropriate to the location.

Question 4

Higher-income consumers visiting ________ feel like they are on a treasure hunt, searching for a bargain.

Accepted Answer

A)   department stores
B)   extreme-value retailers
C)   big-box retailers
D)   services retailers
E)   category specialist stores

Question 5

Personal selling is particularly important for retailers selling

Accepted Answer

A)   online services.
B)   discount items.
C)   products that are complicated or expensive.
D)   low-cost services.
E)   trend or fashion items.

Question 6

Belinda is opening an upscale outdoor cooking equipment store. If she wants to differentiate her store from competitors based on product offerings, what will she likely need to do?

Accepted Answer

She will need to create a line...

Question 7

________ must always be aligned with other elements of a retailer's strategy in order to accurately define the value of the product and a retailer's image.

Accepted Answer

A)   Mobile commerce
B)   Transportation
C)   Distribution
D)   Price
E)   Labeling

Question 8

Retailers' coupons, rebates, and online discounts are types of

Accepted Answer

A)   in-store promotions.
B)   specialty product displays.
C)   pricing promotions.
D)   off-price wholesaling.
E)   mass media advertising.

Question 9

Consumer packaged-goods companies, such as Procter & Gamble, Pepsi, and Kraft, typically seek an exclusive distribution strategy.

Accepted Answer

A) True 
 B)False

Question 10

Unusual and exciting displays like Bass Pro Shops' climbing wall and stocked aquarium are examples of

Accepted Answer

A)   promotional discounts.
B)   mass media gimmicks.
C)   mobile marketing.
D)   in-store promotions.
E)   co-op advertising.

Question 11

Describe an extreme-value retailer. Who is their target customer and what does this customer seek?

Accepted Answer

Dollar General and Dollar Tree are the l...

Question 12

Omnichannel retailers are able to simply charge the same prices across all channels.

Accepted Answer

A) True 
 B)False

Question 13

How has the relationship between manufacturers and retailers changed?

Accepted Answer

Manufacturers used to dominate the suppl...

Question 14

What is unique about drugstores as a general merchandise retailer? What competitive pressures could limit growth in sales and profits?

Accepted Answer

Drugstores are specialty stores that con...

Question 15

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

Accepted Answer

A)   they do not carry enough merchandise.
B)   consumers no longer recognize brand equity.
C)   big-box food retailers are shifting into specialty store product lines.
D)   there is not enough merchandise to go around.
E)   competitors can purchase and sell many of the same popular brands.

Question 16

The percentage of a customer's purchases made from a particular retailer is referred to as

Accepted Answer

A)   share of wallet.
B)   share of market.
C)   customer loyalty.
D)   customer relationship management.
E)   customer value ratio.

Question 17

When Creative Pen Company designed a new pen that was particularly comfortable to use, it wanted to literally get the pen in the hands of as many consumers as possible. Creative Pen will probably choose ________ distribution for its new product.

Accepted Answer

A)   intensive
B)   exclusive
C)   selective
D)   collective
E)   variable

Question 18

Dollar General and Dollar Tree are examples of full-price discount retailers.

Accepted Answer

A) True 
 B)False

Question 19

Bertone's Office Supplies has large stores resembling warehouse environments, with racks stocked from floor to ceiling with different types of office supplies. Its assortment of office supplies is the largest in town, and its prices are low. Bertone's is a(n)

Accepted Answer

A)   warehouse club.
B)   extreme-value retailer.
C)   off-price retailer.
D)   full-line discount retailer.
E)   category specialist.

Question 20

The knowledge retailers can gain from their store personnel and customer relationship management databases is valuable for developing

Accepted Answer

A)   supply chain relationships.
B)   extreme value retailing efforts.
C)   increased customer loyalty.
D)   global private-label brands.
E)   omnichannel retailing.

Exam 16: Retailing and Omnichannel Marketing

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

Correct AnswerverifiedShow Answer

Omnichannel retailers are able to simply charge the same prices across all channels.

Correct AnswerverifiedShow Answer

Unusual and exciting displays like Bass Pro Shops' climbing wall and stocked aquarium are examples of

Correct AnswerverifiedShow Answer

When Creative Pen Company designed a new pen that was particularly comfortable to use, it wanted to literally get the pen in the hands of as many consumers as possible. Creative Pen will probably choose ________ distribution for its new product.

Correct AnswerverifiedShow Answer

________ must always be aligned with other elements of a retailer's strategy in order to accurately define the value of the product and a retailer's image.

Correct AnswerverifiedShow Answer

Dollar General and Dollar Tree are examples of full-price discount retailers.

Correct AnswerverifiedShow Answer

How has the relationship between manufacturers and retailers changed?

Correct AnswerverifiedManufacturers used to dominate the suppl...View AnswerShow Answer

Belinda is opening an upscale outdoor cooking equipment store. If she wants to differentiate her store from competitors based on product offerings, what will she likely need to do?

Correct AnswerverifiedShe will need to create a line...View AnswerShow Answer

Consumer packaged-goods companies, such as Procter & Gamble, Pepsi, and Kraft, typically seek an exclusive distribution strategy.

Correct AnswerverifiedShow Answer

Describe an extreme-value retailer. Who is their target customer and what does this customer seek?

Correct AnswerverifiedDollar General and Dollar Tree are the l...View AnswerShow Answer

The knowledge retailers can gain from their store personnel and customer relationship management databases is valuable for developing

Correct AnswerverifiedShow Answer

Most category specialists use a predominantly ________ approach to customer service.

Correct AnswerverifiedShow Answer

Higher-income consumers visiting ________ feel like they are on a treasure hunt, searching for a bargain.

Correct AnswerverifiedShow Answer

Bertone's Office Supplies has large stores resembling warehouse environments, with racks stocked from floor to ceiling with different types of office supplies. Its assortment of office supplies is the largest in town, and its prices are low. Bertone's is a(n)

Correct AnswerverifiedShow Answer

Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer, while manufacturers need to know

Correct AnswerverifiedShow Answer

Personal selling is particularly important for retailers selling

Correct AnswerverifiedShow Answer

What is unique about drugstores as a general merchandise retailer? What competitive pressures could limit growth in sales and profits?

Correct AnswerverifiedDrugstores are specialty stores that con...View AnswerShow Answer

The percentage of a customer's purchases made from a particular retailer is referred to as

Correct AnswerverifiedShow Answer

Considering what you know about their target markets and merchandise, which of the following retailers is least likely to have an online presence?

Correct AnswerverifiedShow Answer

Retailers' coupons, rebates, and online discounts are types of

Correct AnswerverifiedShow Answer

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Manufacturers used to dominate the suppl...
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She will need to create a line...
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Correct Answer
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Dollar General and Dollar Tree are the l...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Drugstores are specialty stores that con...
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Correct Answer
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Correct Answer
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Correct Answer
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