Question 1

Why is behavior segmentation particularly beneficial in B₂B marketing?

Accepted Answer

Behavioral segmentation might be the mos...

Question 2

Firms typically segment international markets using three general bases: global, regional, and

Accepted Answer

A)  unique.
B)  economic.
C)  political.
D)  national.
E)  cultural.F) B) and D)
G) All of the above

Question 3

Demographic segmentation divides markets by

Accepted Answer

A)  geographic location.
B)  characteristics such as age, gender, and income.
C)  characteristics such as loyalty and price sensitivity.
D)  consumer attitudes.
E)  psychological traits.F) C) and E)
G) A) and B)

Question 4

Behavioral segmentation is often the most difficult of the four segmentation bases to use.

Accepted Answer

A) True 
 B)False

Question 5

The activities a firm undertakes to create a certain perception of its product in the eyes of the target market is referred to as

Accepted Answer

A)  categorizing.
B)  conceptualizing.
C)  segmenting.
D)  targeting.
E)  positioning.F) None of the above
G) A) and B)

Question 6

What is an important component in determining psychographic characteristics?
A)benefits sought
B)use-situation factors
C)age
D)lifestyles
E)use-related factors

Accepted Answer

The answer of What is an important component in determining...

Question 7

An undifferentiated targeting strategy, is a mass-marketing approach.

Accepted Answer

A) True 
 B)False

Question 8

Urban Fashions found that customers who live and work in big urban cities are more likely to buy its portfolio style backpack than consumers who live and work in the suburbs. Based on this information, the company spends more of its marketing budget advertising on city buses and in urban-related magazines since these outlets will be seen by customers living and working in the city. This exemplifies how market segmentation

Accepted Answer

A)  helps firms decide how to allocate their marketing resources in a way that maximizes profit.
B)  results in the creation of a single market that can be reached with a single marketing strategy.
C)  results in identifying the relatively heterogenous groups of consumers to which a firm can market its products.
D)  helps firms define the needs and wants of the customers who are most interested in buying the firm's products.
E)  results in a one-size-fits-all marketing strategy.F) A) and D)
G) A) and E)

Question 9

_________ segmentation is used when the firm can identify a group of consumers with common needs and wants that spans the entire globe.

Accepted Answer

The answer of _________ segmentation is used when the firm...

Question 10

According to your text, what tool provides an excellent framework to determine if a firm will be successful targeting a specific segment?

Accepted Answer

A)  a perceptual map
B)  a positioning map
C)  a SWOT analysis
D)  a segmentation analysis
E)  Maslow's hierarchy of needsF) None of the above
G) A) and B)

Question 11

Firms that market the same product to multiple regions with different preferences may need to tweak the product to ensure that it meets a need unique to each segment. This represents what type of targeting strategy?

Accepted Answer

A)  a geographic targeting strategy
B)  a concentrated targeting strategy
C)  a differentiated marketing strategy
D)  a niche marketing strategy
E)  an undifferentiated targeting strategyF) C) and D)
G) A) and D)

Question 12

Segmenting by geography allows marketers to capitalize on convenience to the customer.

Accepted Answer

A) True 
 B)False

Question 13

As a marketing activity, positioning assumes that consumers

Accepted Answer

A)  are innovators and will always want the latest and most innovative products.
B)  will make up their own minds about a product, regardless of how it is marketed.
C)  will compare goods and services on the basis of benefits.
D)  will always want to pay the lowest price possible for a product.
E)  are followers and will only buy products that appeal to their friends as well.F) C) and D)
G) C) and E)

Question 14

When the similarity in needs and wants exists only within one country, a _________ segmentation strategy will be used.

Accepted Answer

The answer of When the similarity in needs and wants...

Question 15

A company that sells hamburgers across the country sells green chile burgers in New Mexico, and chorizo sausage burgers in New Orleans. This is an example of a(n)_________ targeting strategy.

Accepted Answer

The answer of A company that sells hamburgers across the...

Question 16

Compare the following marketing tactics and select the company whose tactic raises an ethical concern.

Accepted Answer

A)  Juicy Couture targeting tweens with sexualized clothing
B)  Anheuser-Busch targeting its beer product line to sporting fans
C)  Home Depot giving discounts to military personnel
D)  JCPenney targeting big and tall men with a specific clothing line
E)  WhatsApp targeting older Americans as a way to connect with their grandchildrenF) B) and E)
G) B) and D)

Question 17

Norah has opened up a new sports bar in the heart of a big city. She has noticed that large segments of her customer base tend to be either adult males between the ages of 18-34 who are avid sports fans or working professionals from the local business district looking for a place to unwind after work. Norah now has to determine which of these two segments will provide her with the best opportunities. This process is known as

Accepted Answer

A)  positioning.
B)  repositioning.
C)  segmenting.
D)  targeting.
E)  marketing.F) C) and D)
G) B) and D)

Question 18

The 80/20 rule is a theory that suggests that

Accepted Answer

A)  20 percent of the total demand for products comes from 80 percent of the target market.
B)  80 percent of a firm's profits is generated from 20 percent of its product line.
C)  80 percent of a firm's products are marketed to only 20 percent of the population.
D)  20 percent of heavy users account for 80 percent of the total demand.
E)  20 percent of a firm's products are never marketed to 80 percent of consumers.F) A) and C)
G) B) and E)

Question 19

Free-standing areas with a core urban population of at least 50,000 are what the U.S. Census Bureau calls

Accepted Answer

A)  major cities.
B)  urban numerical areas.
C)  metropolitan statistical areas.
D)  metropolitan districts.
E)  urban statistical areas.F) A) and C)
G) C) and E)

Question 20

Which market segment criteria refers to the fact that segments must be large enough for the firm to make a profit by serving them?

Accepted Answer

A)  accessible
B)  substantial
C)  measurable
D)  differentiable
E)  actionableF) B) and C)
G) C) and D)

Exam 7: Segmentation, Targeting, and Positioning

The 80/20 rule is a theory that suggests that

Correct Answer
verified

When the similarity in needs and wants exists only within one country, a _________ segmentation strategy will be used.

Correct Answer
verified

Free-standing areas with a core urban population of at least 50,000 are what the U.S. Census Bureau calls

Correct Answer
verified

According to your text, what tool provides an excellent framework to determine if a firm will be successful targeting a specific segment?

Correct Answer
verified

What is an important component in determining psychographic characteristics? A)benefits sought B)use-situation factors C)age D)lifestyles E)use-related factors

Correct Answer
verified

An undifferentiated targeting strategy, is a mass-marketing approach.

Correct Answer
verified

As a marketing activity, positioning assumes that consumers

Correct Answer
verified

Demographic segmentation divides markets by

Correct Answer
verified

Correct Answer
verified

The activities a firm undertakes to create a certain perception of its product in the eyes of the target market is referred to as

Correct Answer
verified

_________ segmentation is used when the firm can identify a group of consumers with common needs and wants that spans the entire globe.

Correct Answer
verified

Compare the following marketing tactics and select the company whose tactic raises an ethical concern.

Correct Answer
verified

Segmenting by geography allows marketers to capitalize on convenience to the customer.

Correct Answer
verified

Behavioral segmentation is often the most difficult of the four segmentation bases to use.

Correct Answer
verified

Why is behavior segmentation particularly beneficial in B₂B marketing?

Correct Answer
verified
Behavioral segmentation might be the mos...
View Answer

Firms that market the same product to multiple regions with different preferences may need to tweak the product to ensure that it meets a need unique to each segment. This represents what type of targeting strategy?

Correct Answer
verified

Which market segment criteria refers to the fact that segments must be large enough for the firm to make a profit by serving them?

Correct Answer
verified

Firms typically segment international markets using three general bases: global, regional, and

Correct Answer
verified

Correct Answer
verified

A company that sells hamburgers across the country sells green chile burgers in New Mexico, and chorizo sausage burgers in New Orleans. This is an example of a(n)_________ targeting strategy.

Correct Answer
verified

Exam 7: Segmentation, Targeting, and Positioning

The 80/20 rule is a theory that suggests that

Correct AnswerverifiedShow Answer

When the similarity in needs and wants exists only within one country, a _________ segmentation strategy will be used.

Correct AnswerverifiedShow Answer

Free-standing areas with a core urban population of at least 50,000 are what the U.S. Census Bureau calls

Correct AnswerverifiedShow Answer

According to your text, what tool provides an excellent framework to determine if a firm will be successful targeting a specific segment?

Correct AnswerverifiedShow Answer

What is an important component in determining psychographic characteristics? A)benefits sought B)use-situation factors C)age D)lifestyles E)use-related factors

Correct AnswerverifiedShow Answer

An undifferentiated targeting strategy, is a mass-marketing approach.

Correct AnswerverifiedShow Answer

As a marketing activity, positioning assumes that consumers

Correct AnswerverifiedShow Answer

Demographic segmentation divides markets by

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The activities a firm undertakes to create a certain perception of its product in the eyes of the target market is referred to as

Correct AnswerverifiedShow Answer

_________ segmentation is used when the firm can identify a group of consumers with common needs and wants that spans the entire globe.

Correct AnswerverifiedShow Answer

Compare the following marketing tactics and select the company whose tactic raises an ethical concern.

Correct AnswerverifiedShow Answer

Segmenting by geography allows marketers to capitalize on convenience to the customer.

Correct AnswerverifiedShow Answer

Behavioral segmentation is often the most difficult of the four segmentation bases to use.

Correct AnswerverifiedShow Answer

Why is behavior segmentation particularly beneficial in B₂B marketing?

Correct AnswerverifiedBehavioral segmentation might be the mos...View AnswerShow Answer

Firms that market the same product to multiple regions with different preferences may need to tweak the product to ensure that it meets a need unique to each segment. This represents what type of targeting strategy?

Correct AnswerverifiedShow Answer

Which market segment criteria refers to the fact that segments must be large enough for the firm to make a profit by serving them?

Correct AnswerverifiedShow Answer

Firms typically segment international markets using three general bases: global, regional, and

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A company that sells hamburgers across the country sells green chile burgers in New Mexico, and chorizo sausage burgers in New Orleans. This is an example of a(n)_________ targeting strategy.

Correct AnswerverifiedShow Answer

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verified
Behavioral segmentation might be the mos...
View Answer

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