Question 1

According to Forrester Research, almost half of the goods and services that consumers ultimately purchased in a store were actually influenced by online activity.

Accepted Answer

A) True 
 B)False

Question 2

Randall notices that customers at his store prefer certain types of snack foods over others. In response to his customers' preferences, he allocates more shelf space to those types of snacks, and less shelf space to the snack items that are purchased less frequently. In this scenario, Randall is utilizing which of the following techniques?

Accepted Answer

A)  supply-driven merchandising
B)  cross-merchandising
C)  scrambled merchandising
D)  micro-merchandising
E)  demand-driven merchandising

Question 3

Explain the difference between product breadth and product depth.

Accepted Answer

Retailers may be classified by merchandi...

Question 4

Wholesale clubs are the same thing as membership warehouses.

Accepted Answer

A) True 
 B)False

Question 5

Frequent users of category management are supermarkets, drugstores, hardware stores and discount retailers.

Accepted Answer

A) True 
 B)False  True

Question 6

In a retail setting, a visual merchandiser has the responsibility for

Accepted Answer

A)  negotiating prices and ordering merchandise to be sold in the store.
B)  developing layout plans and displays in order to grab shoppers' attention.
C)  researching and selecting the most appropriate store location.
D)  going to merchandise marts, looking at the offerings, and selecting what lines the store will carry.
E)  working with retail buyers to come up with new merchandise lines that are visually appealing to customers.

Question 7

A limitation of ________ retailing is that it does not provide the sensory elements of shopping in a store.

Accepted Answer

The answer of A limitation of ________ retailing is that...

Question 8

Dollar discount stores and closeout chains are both types of off-price retailers.

Accepted Answer

A) True 
 B)False

Question 9

________ refers to how consumers perceive a retailer.

Accepted Answer

A)  Atmospherics
B)  Store image
C)  Consumer confidence
D)  Operational efficiency
E)  Brand recognition

Question 10

The majority of retail operations are

Accepted Answer

A)  independent retailers.
B)  conglomerates.
C)  retailer cooperatives.
D)  corporate chains.
E)  consumer cooperatives.

Question 11

When it comes to level of service, it typically makes most sense for a retailers that sells a large percentage of low-margin products to use ________ service.

Accepted Answer

The answer of When it comes to level of service,...

Question 12

A manager is told to acquire a particular set of goods and make them available in a way that the retailer can achieve its goals. This is called

Accepted Answer

A)  licensing.
B)  retailing.
C)  merchandising.
D)  vending.
E)  leasing.

Question 13

Grouping many items together in a printed piece or an online store is referred to as

Accepted Answer

A)  scrambled merchandising.
B)  category management.
C)  fast fashion.
D)  mass merchandising.
E)  catalog marketing.

Question 14

Tarik and his friends like to visit Brady's, a local bar near campus that sells drinks for low prices. What type of retail store are Tarik and his friends going to?

Accepted Answer

A)  department store
B)  chain store
C)  service retailer
D)  specialty store
E)  off-price retailer

Question 15

When retailers use the information gathered about their customers' behavior in order to predict consumer trends, forecast demand, or identify consumer interest in products, they do so by applying

Accepted Answer

A)  journey mapping.
B)  category management.
C)  the marketing mix.
D)  big data analytics.
E)  merchandising techniques. D

Question 16

Which outlet is a type of nonstore retailing?

Accepted Answer

A)  online retailing
B)  warehouse clubs
C)  specialty stores
D)  services retailing
E)  factory outlets

Question 17

________ stores are small, self-service retailers that aim to capture sales from people who are willing to pay higher prices in exchange for the ease of purchase these retailers offer.

Accepted Answer

A)  Specialty stores
B)  Extreme-value retailers
C)  Supercenters
D)  Factory outlets
E)  Convenience stores

Question 18

Tasks such as hiring, scheduling, and motivating employees is the responsibility of retail

Accepted Answer

A)  department managers.
B)  merchandisers.
C)  supply chain managers.
D)  sales staff.
E)  store managers. A

Question 19

A group of independent retailers that band together to set up a jointly owned, central wholesale operation that also conducts joint merchandising and promotion is a ________ ________.

Accepted Answer

retailer c...

Question 20

In order to succeed, a retailer must communicate a store ___________ that is clear, distinctive, and consistent.

Accepted Answer

The answer of In order to succeed, a retailer must...

Exam 12: Retailing

According to Forrester Research, almost half of the goods and services that consumers ultimately purchased in a store were actually influenced by online activity.

Correct Answer
verified

Correct Answer
verified

Explain the difference between product breadth and product depth.

Correct Answer
verified
Retailers may be classified by merchandi...
View Answer

Wholesale clubs are the same thing as membership warehouses.

Correct Answer
verified

Frequent users of category management are supermarkets, drugstores, hardware stores and discount retailers.

Correct Answer
verified
True

In a retail setting, a visual merchandiser has the responsibility for

Correct Answer
verified

A limitation of ________ retailing is that it does not provide the sensory elements of shopping in a store.

Correct Answer
verified

Dollar discount stores and closeout chains are both types of off-price retailers.

Correct Answer
verified

________ refers to how consumers perceive a retailer.

Correct Answer
verified

The majority of retail operations are

Correct Answer
verified

When it comes to level of service, it typically makes most sense for a retailers that sells a large percentage of low-margin products to use ________ service.

Correct Answer
verified

A manager is told to acquire a particular set of goods and make them available in a way that the retailer can achieve its goals. This is called

Correct Answer
verified

Grouping many items together in a printed piece or an online store is referred to as

Correct Answer
verified

Tarik and his friends like to visit Brady's, a local bar near campus that sells drinks for low prices. What type of retail store are Tarik and his friends going to?

Correct Answer
verified

When retailers use the information gathered about their customers' behavior in order to predict consumer trends, forecast demand, or identify consumer interest in products, they do so by applying

Correct Answer
verified
D

Which outlet is a type of nonstore retailing?

Correct Answer
verified

________ stores are small, self-service retailers that aim to capture sales from people who are willing to pay higher prices in exchange for the ease of purchase these retailers offer.

Correct Answer
verified

Tasks such as hiring, scheduling, and motivating employees is the responsibility of retail

Correct Answer
verified
A

A group of independent retailers that band together to set up a jointly owned, central wholesale operation that also conducts joint merchandising and promotion is a .

Correct Answer
verified
retailer c...
View Answer

In order to succeed, a retailer must communicate a store ___________ that is clear, distinctive, and consistent.

Correct Answer
verified

Exam 12: Retailing

According to Forrester Research, almost half of the goods and services that consumers ultimately purchased in a store were actually influenced by online activity.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Explain the difference between product breadth and product depth.

Correct AnswerverifiedRetailers may be classified by merchandi...View AnswerShow Answer

Wholesale clubs are the same thing as membership warehouses.

Correct AnswerverifiedShow Answer

Frequent users of category management are supermarkets, drugstores, hardware stores and discount retailers.

Correct AnswerverifiedTrue

In a retail setting, a visual merchandiser has the responsibility for

Correct AnswerverifiedShow Answer

A limitation of ________ retailing is that it does not provide the sensory elements of shopping in a store.

Correct AnswerverifiedShow Answer

Dollar discount stores and closeout chains are both types of off-price retailers.

Correct AnswerverifiedShow Answer

________ refers to how consumers perceive a retailer.

Correct AnswerverifiedShow Answer

The majority of retail operations are

Correct AnswerverifiedShow Answer

When it comes to level of service, it typically makes most sense for a retailers that sells a large percentage of low-margin products to use ________ service.

Correct AnswerverifiedShow Answer

A manager is told to acquire a particular set of goods and make them available in a way that the retailer can achieve its goals. This is called

Correct AnswerverifiedShow Answer

Grouping many items together in a printed piece or an online store is referred to as

Correct AnswerverifiedShow Answer

Tarik and his friends like to visit Brady's, a local bar near campus that sells drinks for low prices. What type of retail store are Tarik and his friends going to?

Correct AnswerverifiedShow Answer

When retailers use the information gathered about their customers' behavior in order to predict consumer trends, forecast demand, or identify consumer interest in products, they do so by applying

Correct AnswerverifiedD

Which outlet is a type of nonstore retailing?

Correct AnswerverifiedShow Answer

________ stores are small, self-service retailers that aim to capture sales from people who are willing to pay higher prices in exchange for the ease of purchase these retailers offer.

Correct AnswerverifiedShow Answer

Tasks such as hiring, scheduling, and motivating employees is the responsibility of retail

Correct AnswerverifiedA

A group of independent retailers that band together to set up a jointly owned, central wholesale operation that also conducts joint merchandising and promotion is a ________ ________.

Correct Answerverifiedretailer c...View AnswerShow Answer

In order to succeed, a retailer must communicate a store ___________ that is clear, distinctive, and consistent.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Retailers may be classified by merchandi...
View Answer

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True

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Correct Answer
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D

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Correct Answer
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Correct Answer
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A

A group of independent retailers that band together to set up a jointly owned, central wholesale operation that also conducts joint merchandising and promotion is a .

Correct Answer
verified
retailer c...
View Answer

Correct Answer
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