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Exam 12: Retailing

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Question 31

Multiple Choice

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The cost to start a direct retailing business is typically very low which has led to

A) low turnover rates in this form of business.
B) more people using this form of business as a primary source of income.
C) the impression that this form of business is not worthwhile.
D) high turnover rates in this form of business.

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Question 32

Multiple Choice

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Roberto owns a retail store. He often receives payments from some of his manufacturers to ensure their products are placed in the best location in the store or on the store shelves. These payments are referred to as ________ allowances.

A) shelf
B) placement
C) slotting
D) product
E) merchandise

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Question 33

Multiple Choice

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There are many factors to take into consideration when choosing a site to open a retail location. Which factor would be least important?

An interactive, computer-generated experience that takes place within an immersive simulated environment, typically incorporating multisensory feedback is known as

A paint manufacturer has an app that allows customers to narrow down color choices for paint. The customer can upload a picture of a room in their home and then select paint colors that are then applied to the room's walls so the customer can see how the color will look. This is an example of

Evelyn's Evening Wear is a dress shop that caters to dresses for special occasions such as school proms, holiday parties, and weddings. Evelynhas a staff of trained employees that help in the selection of dresses regarding style, fit, and appropriateness for the occasion. The store also offers alteration services and free delivery. Evelyn's Evening Wear is an example of a

The use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response when a mobile device enters or leaves a certain area is known as ___________.

A planned shopping center is designed to be operated as a unit, with tenants selected to limit direct competition.

The most frequently visited type of retail store is the ________.

While watching television, you see a commercial for a new type of running shoe. You ask your smart speaker to search online for the shoe so you can find more information about it and how much it costs. This is a form of

The retail professional responsible for purchasing wholesale merchandise for retailers to sell in store or online is the ________.

A retailer that offers ultra-low prices, but requires customers to pay an annual fee for the privilege of shopping in the store is referred to as

One-click ordering, which allows customers to purchase with the single press of a button, was a retail innovation introduced by ________, a company founded by Jeff Bezos.

Marketers commonly classify retailers on all of the following dimensions except

Regarding store location, a(n)________ store has no adjacent retailers with which it shares traffic.

All of the following have contributed to the changes in modern retailing except

Slotting allowances are used to

What is a corporate chain?

Blair likes shopping in her city's downtown area. It has many fashion stores, gift and specialty shops, and several restaurants where she can eat. This describes a(n)___________ business district.

The number-one private-sector employment category in the United States is in which industry?