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Most people find it satisfactory and professional for messages to be sent without proofreading or spell-checking them to save time.

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When communicating with a customer via e-mail, you should ________


A) use lengthy and detailed sentences
B) rely on e-mail for both formal and informal correspondence
C) use jargon, slang, and emoticons to set a friendly mood
D) use both upper and lowercase letters

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Which of the following strategies should be adopted when effectively using voice mail?


A) Keep your outgoing message current.
B) Refrain from stating your name or expected availability.
C) Initiate telephone tag to improve efficiency.
D) Wait at least two business days before responding to voice mail messages.

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The automatic number identification system allows companies to ________


A) access highly confidential information about customers.
B) conduct automated phone surveys of customers.
C) identify customers by their country or area code.
D) bypass and disregard customer complaints and phone calls.

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The organizations doing business using technology-based applications have been labeled electronic commerce.

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________ technology involves using hardware and software delivered over a network, such as the Internet, allowing users access to data without having to pay for additional equipment or infrastructure.


A) Cloud computing
B) Online information fulfillment
C) Internet call-back
D) Voice over Internet Protocol

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Customers who are technically naΓ―ve tend to be highly trusting of e-commerce websites.

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Which of the following techniques help to create a positive telephone image?


A) End the call abruptly since it is essential to respect the customer's time.
B) Use a canned or mechanical presentation to gain the customer's attention.
C) Adopt a flippant approach when the customer gets unreasonable.
D) Continually evaluate yourself since you are your own best critic.

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________ allows a system to recognize keywords or phrases from a caller.


A) Speech recognition
B) Screen pop-up
C) Voice over Internet Protocol
D) Digital display

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Include as many graphics as possible in a fax message to make the message more visually appealing.

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Which of the following social networking websites is a real-time short messaging service which provides a great vehicle for checking customer reactions to a commercial or product rollout?


A) Pinterest
B) YouTube
C) LinkedIn
D) Twitter

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Explain the usage of e-mail in today's context compared against what it was originally designed to accomplish.

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E-mail was designed as an inexpensive, q...

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Which of the following statements is true about an automated computer telephone interview?


A) It is typically built around an advanced interactive voice response technology along with voice broadcasting technology.
B) Customers are left with no option but to be interviewed by an automated process of questioning.
C) Customers are left with no option but to be interviewed by a representative of the organization.
D) It involves spamming to send unsolicited and indiscriminate bulk messages to various customers.

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List four advantages of telephone communication.

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Even though there are some disadvantages...

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What are the types of phone numbers that companies provide for their customers to call the organization to place orders, get information, or receive service?

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Most organizations have 800 and 888 numb...

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One disadvantage of telephone communication is the lack of face-to-face contact with the customer.

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Which of the following is a function controlled by the computer telephony integration systems?


A) Generate event-related invoices and track payments.
B) Screen population of customer data when the customer answers the phone.
C) Development of e-mail/direct-mail lists.
D) Automatically maintain a detailed audit history on customer transactions.

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Emoticons are the faces created through use of computer keyboard characters and symbols.

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Which of the following statements is true about social media?


A) It is considered to be the most expensive means of getting information out.
B) It is currently the least preferred medium of marketing for companies.
C) It always leaves a negative impact on the company's image since employees discuss their job, talk about issues, and vent their frustrations.
D) It provides a wealth of opportunity for companies that want to share their message about products and services with the world.

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________ is a type of technology that allows online chats in real-time text transmission over the Internet between customers and service representatives.


A) Internet telephony
B) Intelligent callback technology
C) Instant messaging
D) Media blending

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