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Exam 15: Retailing, Direct Marketing and Wholesaling

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Question 131

Multiple Choice

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Sparkle Jewelers is a manufacturer of fine jewelry that is expanding its use of direct marketing. Management has narrowed the options down to two, but has not decided whether to use ____ where it would mail potential customers brochures featuring the company's entire product line or _____ where it would feature a handful of products on QVC or the Home Shopping Network.

A) catalog marketing; online marketing
B) brand marketing; product marketing
C) catalog marketing; television home shopping
D) online marketing; telemarketing
E) general-line marketing; limited-line marketing

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verified

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Question 132

Multiple Choice

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Walmart has its own fleet of trucks and works directly with producers to take care of the ordering, delivery, and handling of goods. In addition, Walmart works directly with suppliers through its advanced system of inventory control and data processing. Walmart is

A) able to eliminate many of the functions typically performed by wholesalers.
B) performing many of the critical functions of wholesalers through its own system.
C) successfully using wholesalers to run its venerable chain of discount stores.
D) using information technology to eliminate the need to perform typical wholesale functions.
E) vertically integrated in order to produce and distribute all products itself.

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Question 133

True/False

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Telemarketing is often combined with other marketing efforts.

Off-price retailers feature

Merchant wholesalers assume risks of ownership.

A franchise is an arrangement in which a supplier grants dealers the right to sell products in exchange for some type of consideration.

Typical limited-service wholesalers are rack jobbers, truck wholesalers, specialty-line wholesalers, and cash-and-carry wholesalers.

Customers rely on ____ for product availability, breaking larger quantities into smaller ones, technical advice and service, financial assistance, and suitable assortments.

The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called

A channel member that markets all of a manufacturer's goods, has authority over price, promotion, and distribution, but does not take title to the product is a

Direct marketing is the selling of products outside the confines of a retail facility.

Angela approaches David Hughes, owner of Hughes Auto Parts, to talk about the possibility of adding a new line of products to his store. Angela tells David that the product is a line of high-quality driving sunglasses. She offers to set up the display, service and restock it weekly, and maintain billing and inventory records. She tells David that all she needs is a couple of square feet of space. Angela is in the business of serving retailers as a

Which of the following is a full-service merchant wholesaler?

A retail strategy of managing groups of similar, often substitutable products produced by different manufacturers is called

Calhoun Produce, a ____, takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold.

In the Sunday paper, Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of

Sales offices differ from sales branches in that sales offices may offer credit, deliver goods, and give promotional assistance.