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Which of the following is true of websites for charities?


A) They allow charities to expand their logical proof.
B) Colorful visuals are not suitable for charity websites.
C) They remove the emotional factor involved in charity.
D) Well-known charities heavily rely on websites alone.
E) They are extremely effective as independent publicity means.

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In complicated direct requests, one should avoid anticipating possible responses because they will confuse the audience.

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Hinata and her friends are debating over the kind of music that is most popular amongst their generation. Hinata says that most of her friends love rap music, so rap must be the most popular. Which of the following common logical fallacies has she committed?


A) weak analogy
B) appeal to popularity
C) hasty generalization
D) false cause
E) appeal to ignorance

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Credibility is best described as the


A) illogical advice you provide.
B) reason you offer to prove your solution is best.
C) exaggerated opinion that supports your idea.
D) common error you make in an opening statement.
E) audience's response to you as the source of the message.

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The best common grounds in a message to a larger audience should be based on a respect for and sensitivity to the audience's position.

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Which of the following is a form of direct marketing?


A) television
B) telemarketing
C) radio
D) newspaper
E) billboard

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The most appropriate situation for a direct request pattern to be used is when


A) an audience is not convinced or is doubtful about an issue.
B) an audience is likely to agree easily to a request.
C) an audience's anticipated reaction is negative.
D) an audience is more likely to read all the messages that are received.
E) a task is difficult for an audience to undertake.

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Which of the following should be used in subject lines for problem-solving messages?


A) placing the request for action in the subject line
B) using a negative subject line to emphasize the problem
C) using a benefit that is likely to help the audience
D) avoid using a common ground in the subject line
E) avoid using a neutral subject line

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Which of the following points should be kept in mind while writing performance appraisals?


A) They should be ambiguous to avoid offending employees.
B) They should be infrequent to prevent wasting project time.
C) They should use stock phrases during criticisms.
D) They should document areas for improvement by using labels.
E) They should protect the organization and motivate the employee.

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Juan wants to get a newer version of a computer program. Considering this, which of the following is an example of an indirect request by Juan?


A) Can you go to the store and buy me a newer version of this computer program?
B) Where can I buy a newer version of this computer program?
C) Do you have a newer version of this computer program I can use?
D) If there is a newer version of this computer program, can you send it to me?
E) Is there a newer version of this computer program?

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Explain how you can build credibility through the use of appropriate language and strategy.

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If you don't yet have the credibility th...

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Can one type of persuasion strategy work effectively for most organizations? Why or why not?

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No, a strategy that works in one organiz...

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With the help of an example, explain when a direct request pattern should be used in a message.

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Examples will vary but should show a tho...

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Yevgenia is an advertising executive for a clothing manufacturer. She is working on a presentation to introduce a new line of spring clothing. She knows that her presentation needs to include important statistics and figures to support her arguments. However, she intends to convince her audience, purchasers for a retail store that features "green" products, primarily by using emotional appeal. Which of the following sentences can help her connect with the audience through emotional appeal?


A) "We will save 20 percent labor costs if we launch our line by mid-September."
B) "We will use eco-friendly raw materials to help conserve the environment."
C) "We have a total of 20 years of experience in advertising in the country."
D) "We have an experience of working with companies like yours."
E) "We strive to achieve a profit of $85,000 from our spring line of clothing."

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In a fund-raising message, the action close of the message must


A) lay emphasis on negativism to ensure the issue is taken seriously.
B) make the action sound easy for the audience to perform.
C) ensure the audience is given time to act and not unnecessarily pressure them.
D) constantly remind the audience to donate money.
E) end with guilt-producing tactics to motivate the audience.

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Which of the following would most likely help build emotional appeal?


A) statistics
B) graphs
C) numbers
D) stories
E) tables

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Which of the following defines behavioral economics?


A) It is a branch of economics that uses insights from sociology and psychology.
B) It is a branch of economics that studies the behavior of firms while making decisions regarding the allocation of limited resources.
C) It is the study of the location, distribution, and spatial organization of economic activities across the world.
D) It is the study that is concerned with economic issues and problems related to business organization.
E) It is a branch of economics that deals with economic aspects of the development process in low-income countries.

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Common errors that weaken arguments in a message are known as logical fallacies.

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Alyssa is working on a campaign to re-forest areas in Indonesia and needs to collate progress reports from the fund-raising and communication departments. She has yet to receive the communication report from the communications manager, Elizabeth. She knows that Elizabeth is working on multiple projects and is currently facing a time crunch. Which of the following should Alyssa use to write a persuasive direct request to Elizabeth asking for the progress report?


A) "We will establish a good image of our organization if we can send the reports on time."
B) "We can prevent delaying the third phase of our campaign if we send out the reports on time."
C) "I was wondering if you could send the report to me once you are relatively free from your work."
D) "Please send the progress report for the communication part of the campaign by March 20."
E) "The fund-raising department has sent in their report. Is there a way you can send in yours?"

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Which of the following describes a common type of P.S. (postscript) used in a direct mail letter or an email?


A) It helps start off a message.
B) It states consequences of ignoring a message.
C) It is the heading of a message.
D) It comprises of a quotation or a question.
E) It restates points made in a message.

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