Exam 2: Adapting Your Message to Your Audience

A) people make decisions.
B) people orient themselves to the external world.
C) individuals prefer to take in information.
D) individuals behave in ethical dilemmas.
E) people prefer to focus their attention and derive energy.

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A) free wi-fi access
B) a popular live band
C) quick dinner combos
D) no tipping policy
E) low pricing

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A) Julia should use emotions and personal circumstances to show that she is empathetic.
B) Julia should demonstrate how her ideas primarily value the people needs of the dental practice and its patients.
C) Julia should use logic and principles of consistency when explaining her decisions.
D) Julia should use self-disclosure as a means to prove her capabilities.
E) Julia should demonstrate how her decisions are in sync with the feelings of other employees.

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Both extraversion and introversion measu...

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A) when selling a product or a service to a customer
B) when informing employees that the company will be expanding
C) when persuading employees to improve their productivity
D) when informing the stakeholders that the company's revenue has decreased
E) when asking employees to follow a procedure or adopt a policy

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A) the primary audience
B) gatekeepers
C) the watchdog audience
D) whistle-blowers
E) the auxiliary audience

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A) the sales manager
B) the production manager
C) the finance manager
D) the marketing directors
E) the marketing manager

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The strategies for creating documents fo...

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A) The processed snack is endorsed by the children's favorite cartoon character: Skippy the cat.
B) The dealers are earning a good commission on the sales of the product.
C) The processed snack is a healthy food option for preschoolers.
D) The product comes with a free plastic toy, worth $1.
E) The processed snack has a patented recipe.

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A) sensing types enjoy innovation and creative endeavors.
B) perceiving types like to gather lots of information before making decisions.
C) extraverts prefer receiving written messages because it gives them time to think.
D) sensing types can be impatient with details, routine, and repetition.
E) feeling types primarily make decisions based on logic and abstract principles.

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A) when he wants to resolve conflicts among his team members
B) when he wants to present many specific details about a particular project
C) when he wants to document something that the team unanimously agreed upon
D) when he wants to minimize undesirable emotions between his team members
E) when he wants to provide complex, technical data related to a product

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A) ensuring that their productivity is assessed on the number of hours they spend in office
B) offering a formal, hierarchical, and inflexible work structure with basic business decorum
C) providing clearly defined roles for them to excel at work
D) motivating them by explaining what they will gain from a performing a task effectively
E) inspiring them to work by emphasizing that they have a duty toward the company

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Demographic characteristics are measurab...

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A) The company will be able to secure additional financing through the success of this big sale.
B) The shareholders in the company will be delighted to receive extra income.
C) Those who work six days a week will receive a higher commission percentage on sales.
D) I will be promoted if you can all work four extra days in the coming month.
E) You will be able to serve our customers better, which will help improve the company's brand equity.

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A) Present the safety warnings at the end of the manual.
B) Present the instructions in a paragraph form.
C) Present the steps involved in using the product in alphabetical order.
D) Group steps into five to seven categories if there are many individual steps.
E) Use as little white space as possible in the user manual.

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A) intuitive types prefer what is real and tangible.
B) sensing types gather information by focusing on possibilities rather than facts.
C) judging types prefer to live in a flexible, spontaneous way, enjoying possibilities.
D) feeling types consider the logical consequences of a choice or action in decision making.
E) introverted types derive their energy from within.

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A) earning a high sales commission
B) being rewarded with a trip to the Bahamas
C) being able to contribute to the company
D) receiving good performance evaluations
E) enjoying perks and added benefits

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