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Exam 1: The Role of Marketing Research and the Research Process

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Question 21

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The stage of research where researcher performs several interrelated procedures to convert the data into a format that will answer management's questions is:

A) data processing and analysis.
B) performance monitoring.
C) sampling.
D) Drawing conclusions.

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Question 22

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Applied research is used when a decision is to be made about specific real-life problem.

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Question 23

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Marketing research has becoming increasing local for organisations.

Which type of research methodology would you suggest when the research problem is clearly defined?

Information obtained from marketing research can be used for all the following, except:

Research that regularly provides feedback for evaluation and control of marketing activity is called as performance-monitoring research.

The value of marketing research depends upon nature of the managerial decisions to be made.

Research that uses knowledge and evidence to reach objective conclusions about the real world is the essence of:

The function that links customers, consumers, and public to the marketer through information that identified and defines market opportunities is called:

Product research may be used to address all of the following questions, except:

Digital technologies help shape research questions to design marketing mix.

Although market research provides information about marketplace for developing strategies, but it is not the only source of information.

Market research is restricted to only one P of marketing mix i.e. Product.

Which type of research is conducted to determine discounts for the product?

Which research technique would be feasible for investigating changes in one variable (e.g. sales) while manipulating one or two other variables (such as pricing and advertising) under controlled conditions:

Marketing research uses comprehensive set of approaches (e.g. surveys, interviews) that can help organisations to better meet important outcomes.

All of these are stages in the research process, except:

Applying research is a managerial art.

Asking consumers what they think about a possible brand name for a new product, is an example of which type of research?

Evaluation of a marketing program is a type of performance-monitoring.