FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 4: Consumer Perception

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

Essay

Review LaterAdd Note

Review Later

What makes vivid stimuli "vivid?"

Correct Answer

verified

Vivid stimuli are emotionally ...

View Answer

Show Answer

Question 22

True/False

Review LaterAdd Note

Review Later

Subliminal messaging is illegal in the United States.

Correct Answer

verified

Show Answer

Question 23

Essay

Review LaterAdd Note

How are attention intensity (i.e., the ability to pay attention) and physical arousal related?

Cinnabon, a regional bakery usually found in shopping malls, pipes the smell of fresh cinnamon buns out into the mall and offers passersby free samples.This stimulus is:

A retailer who sells computers wants to run a sale on Brand X Computer and BrandY Computer.Brand X usually retails for $1400.00 and BrandY retails for $2,400.Based on Weber's Law and the rule of thumb in retail pricing discussed in your reading, what price should the retailer use for the sale price on the computers?

Kraft recently reduced the contents of family-sized packages of sliced cheese from 16 ounces to 15 ounces.The company hopes the incremental change falls below the just noticeable difference in terms of perception.

Attention is the ability to interpret and assign meaning to new information.

What is the difference between the absolute threshold and the just noticeable difference?

Which of the following is not a condition that increases adaptation?

According to your readings on color, blue is associated with optimism, happiness, light, and cleanliness.

is the tendency for a person to perceive an incomplete picture as complete, consciously or subconsciously.

Low intensity increases adaptation.

Chad walks in the house after work.He immediately smells dinner cooking.Chad is experiencing:

A person's ability to pay attention is high when arousal is extreme.

Why can't consumers attend to all the information in the environment to which they are exposed?

The ability to sense a change in a sensory stimulus level depends on the original magnitude of the stimulus and the greater or stronger the initial sensory stimulus, the greater amount of change is required for it to be noticed.This effect is known as:

When Terri entered her apartment after class one day, she detected a slight smell of onions and garlic on the air. Her roommate must be cooking something special.After a few minutes in the apartment, Terri could no longer small the aroma.Terri is experiencing:

Because people can usually attend to only seven (plus or minus two) pieces of information at a time, it is easy to overwhehn consumers with too much information.

Perception is the mechanism through which we defme the world and create meaning from our envirornnent.

People can usually consider five to nine pieces of information at a time.