Question 1

When Toyota introduced hybrid cars,there were waiting lists to buy them.Then Honda and a few other manufacturers entered the market,shifting the product life cycle for hybrid cars into the _____________ stage of the product life cycle.

Accepted Answer

A)  introduction
B)  leveling
C)  maturity
D)  growth
E)  decline

Question 2

________________ is the process by which ideas are transformed into new products and services that will help firms grow.

Accepted Answer

A)  Beta testing
B)  Concept testing
C)  Innovation
D)  Reverse engineering
E)  The product life cycle C

Question 3

When conducting exploratory research for her firm's new Internet anti-piracy software,Dee knows the most important question is:

Accepted Answer

A)  how long will it take to bring the software to market.
B)  whether or not respondents would purchase the software if it becomes available.
C)  who will determine the price to be charged.
D)  where the product should be sold.
E)  which computer trade show will be used to introduce the product.

Question 4

The __________________ step in the product development process is critical because it requires tremendous resources and extensive coordination of all aspects of the marketing mix.

Accepted Answer

A)  pretesting
B)  product launch
C)  post-testing
D)  product development
E)  evaluation of results

Question 5

Laptop computers,personal digital assistants,and cellular phones were all readily accepted and diffused in U.S.markets where business and personal lifestyles tend to be faster-paced,compared to many other areas in the world.These products offered _____________ with consumers' needs and priorities.

Accepted Answer

A)  relative positioning
B)  compatibility
C)  observability
D)  complexity
E)  trialability

Question 6

When a manufacturer launches a new product,it may offer _________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

Accepted Answer

A)  trade promotions
B)  trade shows
C)  trade-in allowances
D)  trade discounts
E)  trade budgets

Question 7

For new product marketers,early adopters are important because they tend to be:

Accepted Answer

A)  few in number.
B)  the first to adopt a new product.
C)  opinion leaders.
D)  fond of prototypes.
E)  alpha testing enthusiasts.

Question 8

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing,but the most important question is:

Accepted Answer

A)  what retailers she should use to sell the swimwear.
B)  whether or not they would purchase the swimwear if it becomes available.
C)  what wholesale price should be charged.
D)  what promotional plan will work best.
E)  in which season she should introduce the product.

Question 9

In many cases,pioneers lose their market lead and initial market share to imitators who:

Accepted Answer

A)  capitalize on the pioneers' weaknesses.
B)  create similar products with reduced value to consumers.
C)  utilize alpha-beta testing.
D)  ignore patents and copyrights.
E)  target late maturity consumers.

Question 10

Early personal computers cost several thousand dollars,allowing competitors:

Accepted Answer

A)  to focus on creating demand for their brand.
B)  to promote alternative brands in that product category.
C)  to spend less on introductory advertising.
D)  to focus on making improved versions.
E)  to introduce lower-priced alternatives. E

Question 11

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are _________________,who can provide ideas for new and improved products.

Accepted Answer

A)  early adopters
B)  market testers
C)  lead users
D)  reverse engineers
E)  concept testers

Question 12

Before the development of computer-assisted design software,many firms handcrafted ______,wooden or clay models that served as rough physical representations of the new product.

Accepted Answer

A)  premarket tests
B)  blockbusters
C)  prototypes
D)  storyboards
E)  designer models C

Question 13

Although innovation strategies may not work in the long run,overriding short-term reasons compel firms to introduce new products and services.

Accepted Answer

A) True 
 B)False

Question 14

During concept testing for a new product,a marketer will likely ask:

Accepted Answer

A)  whether or not consumers will buy it.
B)  how frequently consumers would purchase it.
C)  whether or not consumers think it is a good value for the price being suggested.
D)  whether consumers would buy it as a gift or for themselves.
E)  all of these.

Question 15

If they create new markets,pioneer or breakthrough products:

Accepted Answer

A)  will likely result in late maturity buying.
B)  can add tremendous value to firms.
C)  incorporate reverse engineering outputs.
D)  require the use of concept testing services.
E)  must be geographically centered.

Question 16

The majority of new products are failures.

Accepted Answer

A) True 
 B)False

Question 17

If a new product concept gets positive evaluations from potential customers,the next step for a marketer is:

Accepted Answer

A)  market testing.
B)  product development.
C)  brainstorming.
D)  reverse engineering.
E)  launching the product.

Question 18

Early personal computer users remember the cumbersome,user-unfriendly "DOS" system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their:

Accepted Answer

A)  relative advantage.
B)  compatibility.
C)  observability.
D)  complexity.
E)  trialability.

Question 19

Lorraine belongs to a national consumer panel created by a market research company.She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products.The national consumer panel Lorraine is part of is engaged in:

Accepted Answer

A)  premarket testing.
B)  product launch.
C)  test marketing.
D)  product development.
E)  concept testing.

Question 20

Which of the following industries tend to use R&D departments as a significant source of new product ideas?

Accepted Answer

A)  Pharmaceuticals.
B)  Computer software.
C)  Motion pictures.
D)  Chemicals.
E)  All of these.

Exam 11: Developing New Products

When Toyota introduced hybrid cars,there were waiting lists to buy them.Then Honda and a few other manufacturers entered the market,shifting the product life cycle for hybrid cars into the _____________ stage of the product life cycle.

Correct AnswerverifiedShow Answer

________________ is the process by which ideas are transformed into new products and services that will help firms grow.

Correct AnswerverifiedC

When conducting exploratory research for her firm's new Internet anti-piracy software,Dee knows the most important question is:

Correct AnswerverifiedShow Answer

The __________________ step in the product development process is critical because it requires tremendous resources and extensive coordination of all aspects of the marketing mix.

Correct AnswerverifiedShow Answer

Laptop computers,personal digital assistants,and cellular phones were all readily accepted and diffused in U.S.markets where business and personal lifestyles tend to be faster-paced,compared to many other areas in the world.These products offered _____________ with consumers' needs and priorities.

Correct AnswerverifiedShow Answer

When a manufacturer launches a new product,it may offer _________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

Correct AnswerverifiedShow Answer

For new product marketers,early adopters are important because they tend to be:

Correct AnswerverifiedShow Answer

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing,but the most important question is:

Correct AnswerverifiedShow Answer

In many cases,pioneers lose their market lead and initial market share to imitators who:

Correct AnswerverifiedShow Answer

Early personal computers cost several thousand dollars,allowing competitors:

Correct AnswerverifiedE

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are _________________,who can provide ideas for new and improved products.

Correct AnswerverifiedShow Answer

Before the development of computer-assisted design software,many firms handcrafted ______,wooden or clay models that served as rough physical representations of the new product.

Correct AnswerverifiedC

Although innovation strategies may not work in the long run,overriding short-term reasons compel firms to introduce new products and services.

Correct AnswerverifiedShow Answer

During concept testing for a new product,a marketer will likely ask:

Correct AnswerverifiedShow Answer

If they create new markets,pioneer or breakthrough products:

Correct AnswerverifiedShow Answer

The majority of new products are failures.

Correct AnswerverifiedShow Answer

If a new product concept gets positive evaluations from potential customers,the next step for a marketer is:

Correct AnswerverifiedShow Answer

Early personal computer users remember the cumbersome,user-unfriendly "DOS" system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their:

Correct AnswerverifiedShow Answer

Lorraine belongs to a national consumer panel created by a market research company.She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products.The national consumer panel Lorraine is part of is engaged in:

Correct AnswerverifiedShow Answer

Which of the following industries tend to use R&D departments as a significant source of new product ideas?

Correct AnswerverifiedShow Answer

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C

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E

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C

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