Question 1

__________ utility is usually provided by producers rather than marketers.

Accepted Answer

A)   Possession
B)   Time
C)   Place
D)   Form

Question 2

An effective channel of distribution does more than simply ensure that goods are transported efficiently from producer to buyer.

Accepted Answer

A) True 
 B)False

Question 3

Marketing intermediaries:

Accepted Answer

A)   are unlikely to survive in a competitive global economy.
B)   have survived because they can often perform marketing functions faster and at lower cost than producers.
C)   create value, but this value is seldom great enough to justify the added cost they charge for their services.
D)   tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.

Question 4

__________ deals with moving finished products and information to business buyers and ultimate consumers.

Accepted Answer

A)   Inbound logistics
B)   Outbound logistics
C)   Final stage logistics
D)   Wholesale distribution

Question 5

Providing buyers with credit terms such as "90 days same as cash" is a way marketing intermediaries can provide time utility to customers.

Accepted Answer

A) True 
 B)False

Question 6

Currently, in the United States the greatest volume of goods and services is shipped by:

Accepted Answer

A)   trucks and vans.
B)   pipelines.
C)   rail.
D)   water.

Question 7

Retailers who have stores at convenient locations are trying to add value by:

Accepted Answer

A)   using a horizontal distribution strategy.
B)   using a broad resource allocation strategy.
C)   providing place utility.
D)   achieving market concentration.

Question 8

Once the final customer has taken title to a good, marketing intermediaries no longer are involved in providing utility to the customer.

Accepted Answer

A) True 
 B)False

Question 9

The primary difference between retailers and wholesalers is that:

Accepted Answer

A)   retailers sell consumer goods, while wholesalers sell industrial goods.
B)   retailers operate in local areas, while wholesalers operate over a wide geographic area.
C)   retailers sell to final consumers, while wholesalers sell to other organizations, such as retailers or manufacturers.
D)   retailers have sales of less than $100 million, while wholesalers have sales of $100 million or more.

Question 10

Logistics is concerned with the flow of information as well as with the flow of goods.

Accepted Answer

A) True 
 B)False

Question 11

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

Accepted Answer

A) True 
 B)False

Question 12

Retailers that participate in an exclusive distribution strategy will have a strong incentive to carry a large inventory of the good and provide exceptional service to customers.

Accepted Answer

A) True 
 B)False

Question 13

Delacroix Shoes produces top-quality high-fashion shoes, designed for the person concerned about style. Delacroix gives only a few preferred retailers in a given market area the right to market its product. Delacroix Shoes uses:

Accepted Answer

A)   intensive distribution.
B)   selective distribution.
C)   exclusive distribution.
D)   limited function distribution.

Question 14

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

Accepted Answer

A) True 
 B)False

Question 15

The major disadvantage of multilevel marketing is that the high entry cost for most sellers means that only relatively wealthy individuals can use this approach.

Accepted Answer

A) True 
 B)False

Question 16

Although air transport currently accounts for only a small percentage of all shipments, it has become a critical mode in many industries.

Accepted Answer

A) True 
 B)False

Question 17

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Accepted Answer

A) True 
 B)False

Question 18

Stores that remain open 24 hours a day, seven days a week are providing _________ utility to their customers.

Accepted Answer

A)   possession
B)   time
C)   service
D)   schedule

Question 19

___________ means selling goods and services to ultimate consumers over the Internet.

Accepted Answer

A)   Electronic retailing
B)   B2B distribution
C)   E-selling
D)   Intercommerce

Question 20

Retailers such as jewelry stores, shoe stores, and bicycle shops are:

Accepted Answer

A)   department stores.
B)   discount stores.
C)   warehouse clubs.
D)   specialty stores.

Exam 15: Distributing Products

Once the final customer has taken title to a good, marketing intermediaries no longer are involved in providing utility to the customer.

Correct AnswerverifiedShow Answer

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

Correct AnswerverifiedShow Answer

Retailers such as jewelry stores, shoe stores, and bicycle shops are:

Correct AnswerverifiedShow Answer

__________ deals with moving finished products and information to business buyers and ultimate consumers.

Correct AnswerverifiedShow Answer

An effective channel of distribution does more than simply ensure that goods are transported efficiently from producer to buyer.

Correct AnswerverifiedShow Answer

Currently, in the United States the greatest volume of goods and services is shipped by:

Correct AnswerverifiedShow Answer

Delacroix Shoes produces top-quality high-fashion shoes, designed for the person concerned about style. Delacroix gives only a few preferred retailers in a given market area the right to market its product. Delacroix Shoes uses:

Correct AnswerverifiedShow Answer

Logistics is concerned with the flow of information as well as with the flow of goods.

Correct AnswerverifiedShow Answer

Marketing intermediaries:

Correct AnswerverifiedShow Answer

Retailers who have stores at convenient locations are trying to add value by:

Correct AnswerverifiedShow Answer

___________ means selling goods and services to ultimate consumers over the Internet.

Correct AnswerverifiedShow Answer

The major disadvantage of multilevel marketing is that the high entry cost for most sellers means that only relatively wealthy individuals can use this approach.

Correct AnswerverifiedShow Answer

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

Correct AnswerverifiedShow Answer

Stores that remain open 24 hours a day, seven days a week are providing _________ utility to their customers.

Correct AnswerverifiedShow Answer

Although air transport currently accounts for only a small percentage of all shipments, it has become a critical mode in many industries.

Correct AnswerverifiedShow Answer

Providing buyers with credit terms such as "90 days same as cash" is a way marketing intermediaries can provide time utility to customers.

Correct AnswerverifiedShow Answer

The primary difference between retailers and wholesalers is that:

Correct AnswerverifiedShow Answer

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Correct AnswerverifiedShow Answer

Retailers that participate in an exclusive distribution strategy will have a strong incentive to carry a large inventory of the good and provide exceptional service to customers.

Correct AnswerverifiedShow Answer

__________ utility is usually provided by producers rather than marketers.

Correct AnswerverifiedShow Answer

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