Question 1

In the context of mobile marketing strategies, in-game mobile marketing:

Accepted Answer

A)   requires a user to share his / her location and display business ads relative to the location.
B)   requires a gamer to click on search engine ads in order to go to the next level of the game.
C)   uses mobile games where the characters in the game promote products for companies.
D)   uses mobile ads that appear between loading screens within popular games.

Question 2

_____ is a popular online payment system used on many online auction sites.

Accepted Answer

A)   Bitcoin
B)   Google Pay
C)   PayPal
D)   Apple Wallet

Question 3

_____ is the first activity involved in a typical business-to-consumer (B2C)  cycle.

Accepted Answer

A)   Fulfillment
B)   Information sharing
C)   Ordering
D)   Payment

Question 4

In the context of Web marketing, describe spot leasing.

Accepted Answer

Answers will vary.Search engines and dir...

Question 5

E-commerce activities that take place within an organization's data communication network are part of _____.

Accepted Answer

A)   interbusiness e-commerce
B)   agribusiness e-commerce
C)   nonbusiness e-commerce
D)   intrabusiness e-commerce

Question 6

_____, in e-commerce, means all market participants can trade at the same price.

Accepted Answer

A)   Price discrimination
B)   Price transparency
C)   Price bundling
D)   Price skimming

Question 7

E-commerce is part of e-business.

Accepted Answer

A) True 
 B)False

Question 8

The _____ is an HTML tag that provides information on the keywords that represent the contents of a Web page. ​

Accepted Answer

A)   head tag
B)   body tag
C)   meta tag
D)   object tag

Question 9

One method of conducting voice-based e-commerce is using e-wallets.

Accepted Answer

A) True 
 B)False

Question 10

What can sellers do by participating in buyer-side marketplaces?

Accepted Answer

Answers will vary.By participating in bu...

Question 11

_____ encompasses all the activities a company performs in selling and buying products and services using computers and communication technologies. ​

Accepted Answer

A)   E-procurement
B)   Marketing and sales
C)   E-business
D)   Web marketing

Question 12

Describe the importance of search engine optimization (SEO) in Web marketing campaigns.

Accepted Answer

Answers will vary.A comprehensive Web ma...

Question 13

In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.

Accepted Answer

A)   e-ticketing
B)   e-procurement
C)   the third-party exchange
D)   the trading partner agreement

Question 14

Describe the term hit in the context of Web marketing.

Accepted Answer

Answers will vary.Any element of a Web p...

Question 15

_____ aggregate customers' opinions related to products or services that they have purchased and then suggest them to others with the same interest. ​

Accepted Answer

A)   Recommendation Web sites
B)   Group buying platforms
C)   Peer-to-peer e-commerce platforms
D)   Participatory e-commerce Web sites

Question 16

A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.

Accepted Answer

A)   smart card
B)   memory card
C)   nano card
D)   pay card

Question 17

The third-party exchange marketplace model is controlled by sellers and buyers.

Accepted Answer

A) True 
 B)False

Question 18

In the third-party exchange marketplace model, a _____ concentrates on a specific industry or market. ​

Accepted Answer

A)   vertical market
B)   horizontal market
C)   baseline market
D)   sideline market

Question 19

Describe the m-commerce applications that are currently available.

Accepted Answer

Answers will vary.Many telecommunication...

Question 20

_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.

Accepted Answer

A)   E-cash
B)   An e-wallet
C)   An e-check
D)   E-pay

Exam 8: E-Commerce

E-commerce activities that take place within an organization's data communication network are part of _____.

Correct AnswerverifiedShow Answer

In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.

Correct AnswerverifiedShow Answer

_____ encompasses all the activities a company performs in selling and buying products and services using computers and communication technologies. ​

Correct AnswerverifiedShow Answer

A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.

Correct AnswerverifiedShow Answer

What can sellers do by participating in buyer-side marketplaces?

Correct AnswerverifiedAnswers will vary.By participating in bu...View AnswerShow Answer

In the context of mobile marketing strategies, in-game mobile marketing:

Correct AnswerverifiedShow Answer

In the context of Web marketing, describe spot leasing.

Correct AnswerverifiedAnswers will vary.Search engines and dir...View AnswerShow Answer

_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.

Correct AnswerverifiedShow Answer

_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.

Correct AnswerverifiedShow Answer

Describe the m-commerce applications that are currently available.

Correct AnswerverifiedAnswers will vary.Many telecommunication...View AnswerShow Answer

One method of conducting voice-based e-commerce is using e-wallets.

Correct AnswerverifiedShow Answer

The third-party exchange marketplace model is controlled by sellers and buyers.

Correct AnswerverifiedShow Answer

The _____ is an HTML tag that provides information on the keywords that represent the contents of a Web page. ​

Correct AnswerverifiedShow Answer

Describe the term hit in the context of Web marketing.

Correct AnswerverifiedAnswers will vary.Any element of a Web p...View AnswerShow Answer

Describe the importance of search engine optimization (SEO) in Web marketing campaigns.

Correct AnswerverifiedAnswers will vary.A comprehensive Web ma...View AnswerShow Answer

_____ is a popular online payment system used on many online auction sites.

Correct AnswerverifiedShow Answer

E-commerce is part of e-business.

Correct AnswerverifiedShow Answer

_____ aggregate customers' opinions related to products or services that they have purchased and then suggest them to others with the same interest. ​

Correct AnswerverifiedShow Answer

In the third-party exchange marketplace model, a _____ concentrates on a specific industry or market. ​

Correct AnswerverifiedShow Answer

_____, in e-commerce, means all market participants can trade at the same price.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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_____ encompasses all the activities a company performs in selling and buying products and services using computers and communication technologies.

Correct Answer
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Correct Answer
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Answers will vary.By participating in bu...
View Answer

Correct Answer
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Correct Answer
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Answers will vary.Search engines and dir...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Answers will vary.Many telecommunication...
View Answer

Correct Answer
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Correct Answer
verified

The _____ is an HTML tag that provides information on the keywords that represent the contents of a Web page.

Correct Answer
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Correct Answer
verified
Answers will vary.Any element of a Web p...
View Answer

Correct Answer
verified
Answers will vary.A comprehensive Web ma...
View Answer

Correct Answer
verified

Correct Answer
verified

_____ aggregate customers' opinions related to products or services that they have purchased and then suggest them to others with the same interest.

Correct Answer
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In the third-party exchange marketplace model, a _____ concentrates on a specific industry or market.

Correct Answer
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Correct Answer
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