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Like e-mail messages, memos can be used to communicate within an organization and with external customers, companies, and organizations.

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One advantage of podcasts is that they can replace costlier forms of communication technologies such as teleconferences.

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Similar to the internet, an internal corporate communication platform  is called a(n)_________________.

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Text messaging requires a  SMS,  which stands for


A) simple message synchronization.
B) short message service.
C) systems messaging synchronization.
D) single mobility system.

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Most e-mails should be organized using the indirect organizational strategy.

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Podcasts and wikis are part of the new user-centered virtual environment called


A) the Total Network.
B) Web 2.0.
C) cloud computing.
D) VPN.

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Although blogs have proven to be an effective tool for some individuals, businesses are reluctant to use them because they are limited in the audiences that they reach.

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All companies in today's workplace allow employees to text or instant message on the job.

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Although wikis have become popular among some users, major companies have yet to embrace them in the business world.

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Eyasu must create a corporate blog. Which of the following should he use in his blog?


A) Expressive action verbs
B) Numbers, bullets, and subheadings
C) Conversational language
D) Eyasu should use all these techniques in his blog.

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Which of the following is not  an effective subject line?


A) New Parking Permits Available from HR
B) Staff Meeting Rescheduled for August 12
C) Please Respond to Job Satisfaction Survey
D) Important! Please Read Now

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A(n)____________________ is a digital audio or video file that can be downloaded to a computer or watched on a smartphone.

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All of the following are reasons memos are used to send internal messages except


A) formality.
B) permanency.
C) speed.
D) length.

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____________________ messaging enables you to use the Internet or an internal corporate communication platform to communicate in real time with others by exchanging brief text-based messages.

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Companies use blogs for all of the following reasons except


A) communicating internally with employees.
B) conducting job interviews.
C) recruiting.
D) researching target markets and products.

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Social networks can help connect employees who are geographically dispersed.

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Which of the following is the best advice for writing the body of an e-mail message?


A) To help the receiver act on the subject, avoid frontloading.
B) Use numbered or bulleted lists when appropriate.
C) Develop your ideas into at least three screens to demonstrate your writing ability and the seriousness of your message.
D) Do not waste space on headings and subheadings.

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An effective blogging strategy is to post  compelling comments on other bloggers' posts.

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Twitter is the most popular social media network in America, used by nearly 80 percent of adults.

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Which of the following statements best describes use of social networks by businesses today?


A) All companies are comfortable with using social networking for brainstorming and teamwork.
B) Companies struggle with finding the right balance between permitting access to the Web and protecting security as well as ensuring productivity.
C) Companies must run their own social networks to capitalize effectively on the benefits this medium offers.
D) Large companies create buzz and promote their brands via social networking, but social networking offers no benefit to small businesses.

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