Question 1

Persuasive requests are generally more effective when they are written using the ____________________ organizational strategy.

Accepted Answer

The answer of Persuasive requests are generally more effective when...

Question 2

When requesting a favor or action, you should discuss only the direct benefits to the reader because indirect benefits are not persuasive.

Accepted Answer

A) True 
 B)False

Question 3

Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal?

Accepted Answer

A)  If you can't be bothered with maintaining our equipment in good working order, how can I be confident that you care about your employees? I can't be bothered filing repeated repair requests either.
B)  I have put up with a broken fax in Workroom 223 for three weeks, and I am just fed up with this waste of my time. Repair the fax or else!
C)  Did you realize that Bill has still not fixed the fax in Workroom 223 despite the work request I completed two weeks ago? Make Bill fix it soon.
D)  For the past two weeks, fax machine No. 223- 51 has been unavailable to complete essential business for 25 of our employees due to incomplete service. Please ensure our equipment is repaired by Friday.

Question 4

Both direct claim messages and persuasive requests should begin with the main idea.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is the most effective closing for a sales message?

Accepted Answer

A)  Making this training choice for your employees today may be the smartest business decision you'll ever make. Consider the benefits, and I am sure that you will agree .
B)  Because we are confident that you will choose us for your training needs, we will visit you on Friday to finalize your contract.
C)  Complete the enclosed interest card and mail it to us at your earliest convenience.
D)  If your sales don't increase at least 10 percent after your salespeople complete our "Closing the Deal" training, you get a full refund. Use our toll-free number to call me by August 1 and begin training on September 1.

Question 6

You will receive a free one-year subscription to Netflix when you purchase any Sony flat-panel television is an example of a rational appeal.

Accepted Answer

A) True 
 B)False

Question 7

Persuasion today is more impersonal than in the past.

Accepted Answer

A) True 
 B)False

Question 8

Citing others' expert opinions and research to support your position is an effective way to establish your credibility for a persuasive message.

Accepted Answer

A) True 
 B)False

Question 9

In developing a claim message, you should leave the adjustment (or solution)up to the receiver so that you do not sound too demanding.

Accepted Answer

A) True 
 B)False

Question 10

Persuasive claim or complaint messages may involve damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, or faulty merchandise.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following most effectively reduces resistance and builds desire?

Accepted Answer

A)  If you are worried about booking a tour with us, please know that our European walking tours were rated the safest and best planned in the industry.
B)  Join one of our European walking tours this summer for an unbelievable cultural experience.
C)  Going on a walking tour of Europe is fun.
D)  Our travel company knows Europe and is eager to show it to you.

Question 12

Which of the following illustrates a testimonial?

Accepted Answer

A)  After completing your training, I received job offers from three employers in one week!
B)  We are confident that your skills in applying for jobs and interviewing with employers will improve with this training.
C)  Scientifically proven self-actualization techniques will increase your self-confidence and boost your interviewing skills.
D)  Employers respond positively to well-written application letters and résumés, and they offer jobs to candidates who are confident and well prepared.

Question 13

You will need to use persuasion if you anticipate resistance.

Accepted Answer

A) True 
 B)False

Question 14

Byron has ended a sales message with the sentence Book your vacation by May 15 to receive our reduced rate. What technique is he using to motivate action?

Accepted Answer

A)  Offering a gift
B)  Limiting the offer
C)  Setting a deadline
D)  Guaranteeing satisfaction

Question 15

A(n)____________________ appeal focuses on making or saving money, increasing efficiency, or making good use of resources.

Accepted Answer

The answer of A(n)____________________ appeal focuses on making or saving...

Question 16

Persuasive claims are often written when

Accepted Answer

A)  products are damaged.
B)  wrong shipments are delivered.
C)  mistakes in billing occur.
D)  All answer choices are correct.

Question 17

An effective claim message makes a reasonable and valid request, presents a logical case with clear facts, and has a _________________ tone.

Accepted Answer

The answer of An effective claim message makes a reasonable...

Question 18

Your claim message will be most effective if you make a reasonable and valid request, present a logical case with clear facts, and display some anger and emotion.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following messages would most likely require the indirect strategy to persuade an audience?

Accepted Answer

A)  Informing employees of an upcoming all-staff meeting
B)  Announcing the hiring of a new sales director
C)  Asking an employer for agreed-upon benefits such as vacation time
D)  Requesting favors and action from coworkers

Question 20

When writing persuasive claim or complaint messages, you should

Accepted Answer

A)  suggest that the receiver intentionally deceived you or intentionally created the problem.
B)  use a moderate tone.
C)  inform the reader that you will contact the Better Business Bureau if your claim is not granted.
D)  use a strong tone with accusatory language to demonstrate your dissatisfaction.

Exam 8: Persuasive Messages

Persuasive requests are generally more effective when they are written using the ____________________ organizational strategy.

Correct AnswerverifiedShow Answer

In developing a claim message, you should leave the adjustment (or solution)up to the receiver so that you do not sound too demanding.

Correct AnswerverifiedShow Answer

Which of the following most effectively reduces resistance and builds desire?

Correct AnswerverifiedShow Answer

Persuasive claim or complaint messages may involve damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, or faulty merchandise.

Correct AnswerverifiedShow Answer

Citing others' expert opinions and research to support your position is an effective way to establish your credibility for a persuasive message.

Correct AnswerverifiedShow Answer

When requesting a favor or action, you should discuss only the direct benefits to the reader because indirect benefits are not persuasive.

Correct AnswerverifiedShow Answer

Which of the following illustrates a testimonial?

Correct AnswerverifiedShow Answer

Byron has ended a sales message with the sentence Book your vacation by May 15 to receive our reduced rate. What technique is he using to motivate action?

Correct AnswerverifiedShow Answer

Persuasive claims are often written when

Correct AnswerverifiedShow Answer

You will receive a free one-year subscription to Netflix when you purchase any Sony flat-panel television is an example of a rational appeal.

Correct AnswerverifiedShow Answer

Your claim message will be most effective if you make a reasonable and valid request, present a logical case with clear facts, and display some anger and emotion.

Correct AnswerverifiedShow Answer

When writing persuasive claim or complaint messages, you should

Correct AnswerverifiedShow Answer

Both direct claim messages and persuasive requests should begin with the main idea.

Correct AnswerverifiedShow Answer

Which of the following messages would most likely require the indirect strategy to persuade an audience?

Correct AnswerverifiedShow Answer

A(n)____________________ appeal focuses on making or saving money, increasing efficiency, or making good use of resources.

Correct AnswerverifiedShow Answer

Persuasion today is more impersonal than in the past.

Correct AnswerverifiedShow Answer

Which of the following is the most effective closing for a sales message?

Correct AnswerverifiedShow Answer

An effective claim message makes a reasonable and valid request, presents a logical case with clear facts, and has a _________________ tone.

Correct AnswerverifiedShow Answer

You will need to use persuasion if you anticipate resistance.

Correct AnswerverifiedShow Answer

Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified