Question 1

An article title needs to create some incentive to read the article.

Accepted Answer

A) True 
 B)False

Question 2

A white paper is defined as :

Accepted Answer

A)   a  government publication.
B)   an article that does not pitch a particular product or company.
C)   a technical document that describes how a product solves a particular problem.
D)   an article written for a business audience.
E)   a technical and marketing focused article.

Question 3

Identify the 9 steps to writing white papers.

Accepted Answer

1. Assess needs
2. Plan
3. Acquire information
4. Organize content
5. Design the look and feel
6. Write
7. Illustrate
8. Review, revise, and approve
9. Publish

Question 4

What are the five factors to consider when determining how many white papers or e-books to publish as part of a social media marketing campaign?

Accepted Answer

1. A company's level of experience
- The...

Question 5

White papers typically have at least 10 pages of text, are double spaced, and include sources.

Accepted Answer

A) True 
 B)False

Question 6

Why are interviews important when writing a white paper?

Accepted Answer

A)   They keep the white paper interesting.
B)   They may provide new information that is not widely known.
C)   They provide third party credibility.
D)   They help tell a better story.
E)   They help support the premise of the white paper.

Question 7

In public policy, white papers are delivered to policy makers to inform them on important issues.

Accepted Answer

A) True 
 B)False

Question 8

What is the first step when publishing and distributing an article as part of a marketing strategy?

Accepted Answer

A)   Hire a writer.
B)   Identify a catchy title.
C)   Find industry experts to interview.
D)   Determine what font and layout to use.
E)   Identify the content that will interest the target audience.

Question 9

The text identifies what mistake companies make with white paper and e-book marketing?

Accepted Answer

A)   Treating them as a pure marketing platform.
B)   Identifying and explaining all acronyms.
C)   Including too many images and visual aids.
D)   Writing about topics that are not part of their core competency.
E)   Not properly considering their target audience. A

Question 10

The primary difference between articles found in directories and those in newspapers and magazines is that :

Accepted Answer

A)   newspapers and magazines pay more for an article.
B)   newspapers and magazines provide editorial oversight.
C)   a byline is more prominent in a directory article.
D)   directory articles are better optimized for search engines.
E)   d irectory articles carry more prestige and influence.

Question 11

White papers are generally intended to:

Accepted Answer

A)   provide post-purchase technical support.
B)   survey a target audience.
C)   help consumers before they make a purchase.
D)   position a brand.
E)   be shared in order to go viral.

Question 12

What is an article directory?

Accepted Answer

A)   A website where users submit articles for syndication.
B)   A search engine for articles.
C)   The steps required to prepare and write an article.
D)   An online publication that accepts user-submitted articles.
E)   An important element of a marketing strategy.

Question 13

Which of the following is a true statement?

Accepted Answer

A)   Articles are better lead generation tools than either e-books or white papers.
B)   E-books are typically distributed offline.
C)   E-books are primarily used in B2B marketing.
D)   E-books and white papers have a high perceived value.
E)   Successful white papers include a sales message.

Question 14

Using marketing jargon in a white paper helps it appear more educational and credible.

Accepted Answer

A) True 
 B)False

Question 15

Why should a white paper include visual aids, short paragraphs, and informative titles?

Accepted Answer

A)   Many readers choose white papers based on how they look.
B)   To ensure it is easy for readers to scan.
C)   Readers like to see text in big blocks.
D)   Because it is usually not printed.
E)   A catchy title can help snare a reader.

Question 16

The "look and feel" of an article, white paper or e-book is not a concern, only the content.

Accepted Answer

A) True 
 B)False

Question 17

What content is important to include in a white paper?

Accepted Answer

A)   All the technical details of a product or technology.
B)   Industry specific acronyms and marketing phrases.
C)   Information on a product's functionality and its benefits.
D)   Visual aids in the form of charts and graphs.
E)   A strong sales message. B

Question 18

An article differs from a blog in what way?

Accepted Answer

A)   There is more keyword research needed for a blog post.
B)   An article is longer and goes into more detail.
C)   Articles have a more prominent sales message.
D)   They are the same, only a blog post is posted only on your own website.
E)   A blog cannot be formatted as a PDF.

Question 19

How does an e-book differ from a white paper?

Accepted Answer

A)   An e-book is written in a lighter tone.
B)   An e-book is longer than a white paper.
C)   White papers focus on the technical aspects of a product.
D)   E-books require a prominent call to action.
E)   White papers are always distributed in PDF format.

Question 20

The term "No Follow" means that an article has been penalized by search engines and is omitted from search engine results.

Accepted Answer

A) True 
 B)False

Exam 11: Content Marketing: Publishing Articles, White Papers, and E-Books

An article title needs to create some incentive to read the article.

Correct AnswerverifiedShow Answer

A white paper is defined as :

Correct AnswerverifiedShow Answer

Identify the 9 steps to writing white papers.

Correct Answerverified1. Assess needs 2. Plan 3. Acquire information 4. Organize content 5. Design the look and feel 6. Write 7. Illustrate 8. Review, revise, and approve 9. Publish

What are the five factors to consider when determining how many white papers or e-books to publish as part of a social media marketing campaign?

Correct Answerverified1. A company's level of experience- The...View AnswerShow Answer

White papers typically have at least 10 pages of text, are double spaced, and include sources.

Correct AnswerverifiedShow Answer

Why are interviews important when writing a white paper?

Correct AnswerverifiedShow Answer

In public policy, white papers are delivered to policy makers to inform them on important issues.

Correct AnswerverifiedShow Answer

What is the first step when publishing and distributing an article as part of a marketing strategy?

Correct AnswerverifiedShow Answer

The text identifies what mistake companies make with white paper and e-book marketing?

Correct AnswerverifiedA

The primary difference between articles found in directories and those in newspapers and magazines is that :

Correct AnswerverifiedShow Answer

White papers are generally intended to:

Correct AnswerverifiedShow Answer

What is an article directory?

Correct AnswerverifiedShow Answer

Which of the following is a true statement?

Correct AnswerverifiedShow Answer

Using marketing jargon in a white paper helps it appear more educational and credible.

Correct AnswerverifiedShow Answer

Why should a white paper include visual aids, short paragraphs, and informative titles?

Correct AnswerverifiedShow Answer

The "look and feel" of an article, white paper or e-book is not a concern, only the content.

Correct AnswerverifiedShow Answer

What content is important to include in a white paper?

Correct AnswerverifiedB

An article differs from a blog in what way?

Correct AnswerverifiedShow Answer

How does an e-book differ from a white paper?

Correct AnswerverifiedShow Answer

The term "No Follow" means that an article has been penalized by search engines and is omitted from search engine results.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
1. Assess needs 2. Plan 3. Acquire information 4. Organize content 5. Design the look and feel 6. Write 7. Illustrate 8. Review, revise, and approve 9. Publish

Correct Answer
verified
1. A company's level of experience
- The...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified