Question 1

Technology is the application of knowledge and tools to solve problems and perform tasks more efficiently.

Accepted Answer

A) True 
 B)False

Question 2

Marketers who view political forces as being beyond their control are taking a(n)  ____ response toward these forces.

Accepted Answer

A)   reactive
B)   aggressive
C)   proactive
D)   competitive
E)   liberal

Question 3

In general, which of the following competitive structures is an organization least likely to operate?

Accepted Answer

A)   Monopoly
B)   Monopolistic competition
C)   Oligopoly
D)   Elastic competition
E)   Pure competition

Question 4

Monitoring the competitive environment guides marketers in developing competitive advantages.

Accepted Answer

A) True 
 B)False

Question 5

Consumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments.

Accepted Answer

A)   depression
B)   prosperity
C)   recovery
D)   growth
E)   recession C

Question 6

The four major competitive structures are:

Accepted Answer

A)   monopolies, oligopolies, oligopolistic monopolies, and pure competition.
B)   pure competition, heavy competition, moderate competition, and light competition.
C)   brand, product, total budget, and generic.
D)   oligopolies, monopolies, monopolistic competition, and pure competition.
E)   monopolies, limited competition, oligopolistic competition, and pure competition.

Question 7

If a person has buying power, he or she is influenced only by a product's absolute price.

Accepted Answer

A) True 
 B)False

Question 8

Technology is:

Accepted Answer

A)   the application of scientific knowledge to build products that customers desire.
B)   the application of knowledge and tools to solve problems and perform tasks more efficiently.
C)   applied sciences.
D)   one of the weakest marketing environment forces.
E)   the result of research performed primarily by universities.

Question 9

Marketers who attempt to influence and change the various environmental forces have a(n)  ____ response to these forces.

Accepted Answer

A)   reactive
B)   inactive
C)   variable
D)   positive
E)   proactive

Question 10

Environmental analysis is the process of collecting information about forces in the marketing environment.

Accepted Answer

A) True 
 B)False

Question 11

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors.

Accepted Answer

A)   oligopolic
B)   total budget
C)   generic
D)   product
E)   brand

Question 12

Which of the following terms refers to consumers' propensity to buy?

Accepted Answer

A)   Disposable income
B)   Discretionary income
C)   Buying power index
D)   Buying power
E)   Willingness to spend

Question 13

Political and legal forces in the marketing environment are highly interrelated.

Accepted Answer

A) True 
 B)False

Question 14

Disposable income is used to pay taxes, spend, and save.

Accepted Answer

A) True 
 B)False

Question 15

Marketers primarily focus their environmental analysis on ____ competitors.

Accepted Answer

A)   brand
B)   product
C)   total budget
D)   generic
E)   monopolistic

Question 16

Technological developments have a direct impact on creating and maintaining a marketing mix.

Accepted Answer

A) True 
 B)False  True

Question 17

Describe what is meant by the consumer movement?

Accepted Answer

The consumer movement is a diverse colle...

Question 18

In what ways is Europe becoming an increasingly diverse nation in terms of culture?

Accepted Answer

Most countries in Europe have a similar structure: resource-hungry issues with wide-ranging social and political consequences are controlled centrally. Planning and service provision within the community are viewed as being better controlled at the local level by the actual communities that will experience the advantages or problems resulting from such decision-making. The European Union aims to establish commonly accepted parameters for planning, service provision and regulation and a framework to assist in inter- and intra-country disputes. However this move towards uniformity needs to be set against cultural differences with the 27 member states.

Question 19

Total buying power declines during periods of economic

Accepted Answer

A)   recovery.
B)   prosperity.
C)   recession.
D)   uncertainty.
E)   expansion.

Question 20

Explain how a period of recession might affect consumer confidence and buying power.

Accepted Answer

Fluctuations in the economy follow a gen...

Exam 3: The Marketing Environment

Technology is the application of knowledge and tools to solve problems and perform tasks more efficiently.

Correct Answer
verified

Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.

Correct Answer
verified

In general, which of the following competitive structures is an organization least likely to operate?

Correct Answer
verified

Monitoring the competitive environment guides marketers in developing competitive advantages.

Correct Answer
verified

Consumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments.

Correct Answer
verified
C

The four major competitive structures are:

Correct Answer
verified

If a person has buying power, he or she is influenced only by a product's absolute price.

Correct Answer
verified

Technology is:

Correct Answer
verified

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

Correct Answer
verified

Environmental analysis is the process of collecting information about forces in the marketing environment.

Correct Answer
verified

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors.

Correct Answer
verified

Which of the following terms refers to consumers' propensity to buy?

Correct Answer
verified

Political and legal forces in the marketing environment are highly interrelated.

Correct Answer
verified

Disposable income is used to pay taxes, spend, and save.

Correct Answer
verified

Marketers primarily focus their environmental analysis on ____ competitors.

Correct Answer
verified

Technological developments have a direct impact on creating and maintaining a marketing mix.

Correct Answer
verified
True

Describe what is meant by the consumer movement?

Correct Answer
verified
The consumer movement is a diverse colle...
View Answer

In what ways is Europe becoming an increasingly diverse nation in terms of culture?

Total buying power declines during periods of economic

Correct Answer
verified

Explain how a period of recession might affect consumer confidence and buying power.

Correct Answer
verified
Fluctuations in the economy follow a gen...
View Answer

Exam 3: The Marketing Environment

Technology is the application of knowledge and tools to solve problems and perform tasks more efficiently.

Correct AnswerverifiedShow Answer

Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.

Correct AnswerverifiedShow Answer

In general, which of the following competitive structures is an organization least likely to operate?

Correct AnswerverifiedShow Answer

Monitoring the competitive environment guides marketers in developing competitive advantages.

Correct AnswerverifiedShow Answer

Consumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments.

Correct AnswerverifiedC

The four major competitive structures are:

Correct AnswerverifiedShow Answer

If a person has buying power, he or she is influenced only by a product's absolute price.

Correct AnswerverifiedShow Answer

Technology is:

Correct AnswerverifiedShow Answer

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

Correct AnswerverifiedShow Answer

Environmental analysis is the process of collecting information about forces in the marketing environment.

Correct AnswerverifiedShow Answer

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors.

Correct AnswerverifiedShow Answer

Which of the following terms refers to consumers' propensity to buy?

Correct AnswerverifiedShow Answer

Political and legal forces in the marketing environment are highly interrelated.

Correct AnswerverifiedShow Answer

Disposable income is used to pay taxes, spend, and save.

Correct AnswerverifiedShow Answer

Marketers primarily focus their environmental analysis on ____ competitors.

Correct AnswerverifiedShow Answer

Technological developments have a direct impact on creating and maintaining a marketing mix.

Correct AnswerverifiedTrue

Describe what is meant by the consumer movement?

Correct AnswerverifiedThe consumer movement is a diverse colle...View AnswerShow Answer

In what ways is Europe becoming an increasingly diverse nation in terms of culture?

Total buying power declines during periods of economic

Correct AnswerverifiedShow Answer

Explain how a period of recession might affect consumer confidence and buying power.

Correct AnswerverifiedFluctuations in the economy follow a gen...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
C

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
True

Correct Answer
verified
The consumer movement is a diverse colle...
View Answer

Correct Answer
verified

Correct Answer
verified
Fluctuations in the economy follow a gen...
View Answer