Question 1

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

Accepted Answer

A)   All Pages
B)   Content Drilldown
C)   Landing Pages
D)   Exit Pages
E)   Site SpeedF)  Site SearchG)  Events

Question 2

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Accepted Answer

A) True 
 B)False

Question 3

In order to set up ecommerce tracking, you need to_________. Select all that apply.

Accepted Answer

A)   have linked an AdWords account with your Google Analytics account
B)   enable ecommerce tracking in at least one of the views for a property
C)   add ecommerce tracking JavaScript to your receipt page or "transaction complete" page
D)   add an ecommerce campaign variable to your URLs

Question 4

Filters can modify the data in your Google Analytics reports by:

Accepted Answer

A)   including data
B)   excluding data
C)   exporting data
D)   changing how data looks in reports

Question 5

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Accepted Answer

A)   View filters
B)   Advanced Segments
C)   Report filters
D)   Custom Dimensions

Question 6

When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?

Accepted Answer

A)   when encrypted
B)   in custom campaigns only
C)   never

Question 7

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

Accepted Answer

A)   Analytics Intelligence
B)   Data Import
C)   Segments
D)   Annotations
E)   Custom Reports

Question 8

To recognize users across different devices, what feature must you enable?

Accepted Answer

A)   Audience Definitions
B)   Attribution Models
C)   User ID
D)   AdWords Linking

Question 9

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

Accepted Answer

A)   Location reports
B)   Language
C)   Frequency & Recency reports
D)   New vs. Returning reports
E)   Engagement reportsF)  Browser & OS reportsG)  Mobile reports

Question 10

Third-party data may be joined with the Google Analytics data collected via the tracking code.

Accepted Answer

A) True 
 B)False

Question 11

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

Accepted Answer

A) True 
 B)False

Question 12

By selecting "Share Template Link" you can share your dashboard and your data with another user.

Accepted Answer

A) True 
 B)False

Question 13

Why is it important to keep one unfiltered view when using filters with Google Analytics?

Accepted Answer

A)   To ensure you can always access the original data
B)   In order to configure Goals
C)   In order to use a filter for multiple views
D)   There is no reason to have an unfiltered view

Question 14

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Accepted Answer

A)   First Interaction model
B)   Last Interaction model
C)   Last Non-Direct Click model
D)   Linear model

Question 15

To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

Accepted Answer

A) True 
 B)False

Question 16

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s) ?

Accepted Answer

A)   One account, one property, no views
B)   One account, two properties
C)   One account, one property, two views
D)   One account, one property, one view, because you can't use Google Analytics to track the mobile app

Question 17

Which of the following suggests a poorly performing landing page?

Accepted Answer

A)   Bounce Rate > 90%
B)   Bounce Rate 
C)   % New Visits > 90%
D)   % New Visits 
E)   None of these answers

Question 18

Which of the following could be measured by defining a goal in Google Analytics?

Accepted Answer

A)   The percentage of sessions that result in a site registration
B)   The percentage of sessions that are unique
C)   The percentage of sessions which contain three or more pageviews
D)   The percentage of sessions during which users spend at least 2 minutes on the site

Question 19

A customer visits your site four times in a month before making a $100 purchase on your site. She first comes to your site by clicking on a search ad, then a social media ad, then another search ad, and finally a display ad. If you're using a linear attribution model, how much conversion credit could be assigned to the last display ad?

Accepted Answer

A)   $0
B)   $25
C)   $50
D)   $100

Question 20

Which of the following are possible uses of views within a single Google Analytics account?

Accepted Answer

A)   To look more closely at traffic to a specific part of a site (a page or selection of pages) 
B)   To limit a user's access to a subset of data
C)   To track domains that belong to another account
D)   To look more closely at traffic to a specific subdomain

Exam 9: Looker Business Analyst

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

Correct Answer
verified

Filters can modify the data in your Google Analytics reports by:

Correct Answer
verified

In order to set up ecommerce tracking, you need to_________. Select all that apply.

Correct Answer
verified

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Correct Answer
verified

Which of the following are possible uses of views within a single Google Analytics account?

Correct Answer
verified

Which of the following suggests a poorly performing landing page?

Correct Answer
verified

Third-party data may be joined with the Google Analytics data collected via the tracking code.

Correct Answer
verified

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

Correct Answer
verified

To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

Correct Answer
verified

Why is it important to keep one unfiltered view when using filters with Google Analytics?

Correct Answer
verified

To recognize users across different devices, what feature must you enable?

Correct Answer
verified

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s) ?

Correct Answer
verified

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Correct Answer
verified

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Correct Answer
verified

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

Correct Answer
verified

Correct Answer
verified

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

Correct Answer
verified

By selecting "Share Template Link" you can share your dashboard and your data with another user.

Correct Answer
verified

Which of the following could be measured by defining a goal in Google Analytics?

Correct Answer
verified

When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?

Correct Answer
verified

Exam 9: Looker Business Analyst

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

Correct AnswerverifiedShow Answer

Filters can modify the data in your Google Analytics reports by:

Correct AnswerverifiedShow Answer

In order to set up ecommerce tracking, you need to_________. Select all that apply.

Correct AnswerverifiedShow Answer

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Correct AnswerverifiedShow Answer

Which of the following are possible uses of views within a single Google Analytics account?

Correct AnswerverifiedShow Answer

Which of the following suggests a poorly performing landing page?

Correct AnswerverifiedShow Answer

Third-party data may be joined with the Google Analytics data collected via the tracking code.

Correct AnswerverifiedShow Answer

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

Correct AnswerverifiedShow Answer

To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

Correct AnswerverifiedShow Answer

Why is it important to keep one unfiltered view when using filters with Google Analytics?

Correct AnswerverifiedShow Answer

To recognize users across different devices, what feature must you enable?

Correct AnswerverifiedShow Answer

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s) ?

Correct AnswerverifiedShow Answer

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Correct AnswerverifiedShow Answer

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Correct AnswerverifiedShow Answer

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

Correct AnswerverifiedShow Answer

By selecting "Share Template Link" you can share your dashboard and your data with another user.

Correct AnswerverifiedShow Answer

Which of the following could be measured by defining a goal in Google Analytics?

Correct AnswerverifiedShow Answer

When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?

Correct AnswerverifiedShow Answer

Correct Answer
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